Learning & Self Development
Years of professional experience
Zawadi Irungu
PPC Specialist/Paid Ads Media Buyer
Nairobi
Summary
Biggest motivation in life is to learn and grow as a proactive PPC Specialist/Paid Ads Media Buyer with a focus on Google and Facebook advertising. With 3 years of experience in the industry so far & eager to contribute to team success through hard work, attention to detail, and excellent analytical & organizational skills. I specialize in creating and managing campaigns that drive results for businesses of all sizes. My expertise includes developing effective ad copy and visual assets, conducting thorough keyword & audience research, and analyzing and optimizing campaign performance to ensure maximum return on investment.
Overview
3
3
5
5
Certifications
2
2
Languages
Work History
Pay Per Click Specialist
Elumin Agency
06.2022 - 11.2023
- Responsible for reporting ads performance. Media Buying on multiple ad platforms: Google, TikTok, Facebook, Instagram & YouTube Ads.
- Crafting of Ad copy and creatives by balancing brand voice, creativity and speed in order to learn interactively & make adjustments towards account performance.
- Ascension models tracking solutions through deep understanding of Google Analytics, Google Tag Manager and custom tracking codes implementation.
- Juggled multiple projects and several clients successfully and always met tight deadlines.
- Reporting ad performance across channels direct to the client.
- Developed key strategies for Client Ad. accounts to meet their target KPI's successfully within specified time frames.
- Researched & Developed various agency lead magnets that led to more cheats for the agency.
- Routinely audited many client ad accounts to keep them in line with Facebook & Google's ever-changing ad policies.
- Actively engaged with helping other media buyers in their own accounts to maintain performance across all client accounts.
- Improved the agency's Standard of Operating Procedures (SOPs) based on industry trends & recommendations from Google and Facebook.
Intern - Business Enablement Department
KCB Bank Group
06.2022 - 09.2022
- Prepared daily customer movement, RTGS and Whitelisted customer reports, resulting in a 50% reduction in reporting time and increased accuracy in financial reporting.
- Collaborated with team members during meetings, actively sharing ideas and insights, resulting in productive discussions and successful project outcomes.
- Conducted market research and analyses to identify new business opportunities and trends. Leveraging these insights, implemented innovative strategies that drove a 25% increase in revenue and a 15% expansion of market share.
- Created a dashboard to track key performance indicators and monitor progress against goals. This dashboard contributed to a 25% improvement in productivity and a 30% reduction in errors through real-time performance monitoring and analysis.
- Collaborated with cross-functional teams to develop strategies and action plans to achieve organizational goals.
- Conducted risk assessments and analysis of financial statements to evaluate creditworthiness of potential clients, in the Business Origination department, contributing to a 30% reduction in credit risks.
Education
Bachelor of Commerce - 2nd Class Upper Honors - Finance
Kenyatta University
Nairobi, Kenya 04.2001 -
Skills
Google Ads Media Buying
undefinedAccomplishments
- Managed spends of up to $200,000 a month on Google Ads.
- Helped multiple clients achieve goals and dreams they set for their businesses.
- Grown multiple client brands from $0 to scaling them to above $100K in revenue.
Certification
Google Ads Certified PPC Professional
Interests
Hiking
Yoga
Learning Psychology - Childhood Events & Trauma, Personalities, Dark Triad, Cognitive Biases etc
Timeline
Pay Per Click Specialist
Elumin Agency
06.2022 - 11.2023
Intern - Business Enablement Department
KCB Bank Group
06.2022 - 09.2022
Bachelor of Commerce - 2nd Class Upper Honors - Finance
Kenyatta University
04.2001 -
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