Learning & Self Development
Derrick Karani
Senior Paid Ads Media Buyer
Remote,Worldwide
Summary
Pro-active Senior Media Buyer & eCommerce Growth Expert touting 5 years of expertise eager to contribute to team success through hard work, attention to detail, and excellent analytical & organizational skills. I have a clear understanding of the paid media landscape having scaled a number of eCommerce & Online Course brands (Big & Small) on a variety of platforms namely Facebook, Instagram, TikTok & Google. I have also led a number of performance teams oriented toward driving life-changing results for clients. My biggest motivation in life is to learn and grow.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Senior Media Buyer
Automated Retail Commerce
Miami , Florida
02.2021 - 11.2022
- Entirely in charge of Brand development and Growth for more than 15 active e-commerce businesses across different industry vectors
- Directly managed scale-up of brands from $0 all the way to having 6 to 7-figure revenue months using platforms such as Facebook, TikTok, Email, and Google.
- Using my super metrics and Google sheets proficiency, I was able to build spreadsheets for all company brands that helped track media buying metrics for better management of accounts
- Led customer service, fulfillment, and customer satisfaction departments of brands in my pod.
- Delivered reports to clients and jumped on zoom calls with them.
- Developed strategic partnerships with other companies in the same marketing space that helped us deliver better results for our clients.
- Conducted hiring rounds for some team members for the company.
- Built marketing SOPs and project management tools (Asana) for the team to use.
- Attended international team meetings for the company - Mexico & Dubai.
Senior Media Buyer
SM Commerce (Depesh Mandalia)
London, United Kingdom
10.2019 - 01.2021
- Juggled multiple projects and several clients at a time successfully and always met tight deadlines.
- Developed key strategies for Client Ad Accounts to meet their target KPI's successfully.
- Researched & Developed various agency lead magnets that led to more clients for the agency.
- Developed various media buying tools to help the media buying team derive insights faster and save time when conducting an analysis.
- Policy audited many client ad accounts to keep them in line with Facebook's ever-changing ad policies.
- Actively engaged with helping other media buyers in their own accounts to maintain performance across all client accounts.
- Improved the agency's Standard of Operating Procedures (SOPs) based on industry trends & recommendations from Facebook.
- Strategized cross-channel activities for Email, CRO, and Landing pages for each client.
- Consulted 5 - 8 figure e-commerce & digital info businesses.
- Actively developed & managed agency traditions to develop more team spirit in the team.
- Introduced to agency cost-saving measures that helped improve the profitability of the agency.
Digital Marketing Manager
Ginboo
Melbourne, Australia
07.2018 - 06.2019
- Actively developed winning media buying strategies that helped company move from traction phase to growth phase.
- Scaled and Managed spends of up to $10,000 a day ad campaigns for the company's media buying projects.
- Actively sourced & hired different positions on the team.
- Moved company's eCommerce projects to other channels such as email & Google ads apart from Facebook Advertising
- Monitored return on investment of online and social media marketing efforts and maintained results.
- Created social media content with consistent content and tone.
- Developed company's Standard of Operating Procedures.
- Actively introduced cost-saving measures to improve company's profitability.
Media Buyer & Virtual Assistant
EcomHacks (Jared Goetz)
Florida, United States
12.2017 - 06.2018
- Completed administrative tasks by performing business correspondence, transcription and data entry.
- Actively learned media buying from the company's education product.
- Designed and developed more than 100 pieces of creative for the company's ecommerce projects.
- Measured and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Analyzed and reported social media and online marketing campaign results.
Education
Bachelor of Science - Business Computing
Jomo Kenyatta University Of Agriculture & Tech.
Juja 09.2017 - 06.2022
High School Diploma -
Starehe Boys Centre & School
Nairobi 01.2013 - 12.2016
Skills
Facebook Ads Media Buying
Tik Tok Ads Media Buying
Google Ads Media Buying
Marketing Principles, Psychology & Cognitive Biases
Building Data Analysis Tools - Supermetrics, Google Sheets, Data Studio
Shopify
Conversion Rate Optimization
Email Marketing - Klaviyo, Setting up Flows etc
Leadership
Ecommerce Brand Building
Client Facing - Professionalism, Fluent English etc
Reporting Data & Insights
Eye For Detail
Interests
Hiking
Meditation
Weight Lifting
Learning Psychology - Childhood Events & Trauma, Personalities, Dark Traid, Cognitive Biases etc
Accomplishments
- Managed spends of up to $15,000 a day on Facebook Ads.
- Worked with industry icon Depesh Mandalia on a number of clients and successfully delivered huge results for clients.
- Taught and helped grow multiple people's careers in media buying in my native hometown Nairobi, Kenya.
- Helped multiple clients achieve goals and dreams they set for their businesses.
- Grown multiple client brands from $0 to scaling them to above $500K in revenue.
- Helped in the development of the famous industry-wide CBO Cookbook & BPM Course by Depesh Mandalia
- Using my super metrics and google sheets proficiency, I was able to build spreadsheets for all company brands that helped track media buying metrics for better management of the accounts
Certification
Facebook Certified Media Buyer Professional
Timeline
Senior Media Buyer
Automated Retail Commerce
02.2021 - 11.2022
Facebook Certified Media Buyer Professional
01-2021
Senior Media Buyer
SM Commerce (Depesh Mandalia)
10.2019 - 01.2021
Digital Marketing Manager
Ginboo
07.2018 - 06.2019
Media Buyer & Virtual Assistant
EcomHacks (Jared Goetz)
12.2017 - 06.2018
Bachelor of Science - Business Computing
Jomo Kenyatta University Of Agriculture & Tech.
09.2017 - 06.2022
High School Diploma -
Starehe Boys Centre & School
01.2013 - 12.2016