James Ruigu

As a seasoned senior media buyer with a proven track record, I take pride in my extensive achievements and contributions to the media buying field.

• Delivered reports to clients and jumped on zoom calls with them.
• Built marketing SOPs and project management tools (Asana, Monday and ClickUp) for more efficient workflows.
• Developed key strategies for Client Ad Accounts to meet their target KPI's successfully.
• Developed various agency lead magnets that led to more clients for the agency.
• Trained media buyers on various marketing tools to help the media buying team derive insights faster and save time when conducting an analysis.
• Oversaw a total of $500,000 per month in ad spend across all client accounts

• Successfully oversaw 7 to 10 clients concurrently on both Facebook and Google while ensuring they met their EBITDA targets.
• Supervised a team of content creators, graphic designers, and video editors as an integral part of the content creation process.
• Effectively managed and provided training to 4 junior media buyers over a three-month period until they became thoroughly acquainted with all standard operating procedures (SOPs) and marketing strategies.
• Utilized market research and data analysis to identify new business opportunities and target markets for our clients
• Developed and executed successful digital marketing campaigns, including social media, PPC, email marketing, and search engine optimization

• Executed impactful advertising campaigns across Meta Ads and Google to effectively reach target audiences and attain campaign objectives.
• Performed comprehensive market research to identify crucial trends, target demographics, and advertising possibilities, utilizing this data to provide strategic, data-informed solutions.
• Engaged in collaborative efforts with cross-functional teams to formulate and implement multi-channel marketing initiatives that are in alignment with the client's overarching marketing objectives.
• Evaluated campaign data meticulously and made data-driven decisions to enhance performance and maximize return on investment (ROI).
• Managed budgets with great attention to detail and actively monitored expenditures to ensure the efficient and effective execution of campaigns.
• Fostered collaborative relationships with media planners, which proved instrumental in identifying and targeting specific audiences for media campaigns.
• Skillfully provided clients with precise cost estimates for advertising plans and services, offering comprehensive breakdowns of the expenses associated with media campaigns through detailed reports.

• Developed and executed email marketing campaigns for diverse brands across multiple industries.
• Managed end-to-end email marketing processes, from concept development to deployment, ensuring brand consistency and adherence to best practices.
• Used email marketing software (e.g. Klavyio, MailChimp, Constant Contact) to automate campaigns and track key metrics.
• Provided expertise and guidance on industry trends, email compliance, and innovative techniques to drive improved campaign results.
• Created and managed email lists, segmenting them to deliver highly targeted and personalized content.
• Conducted A/B testing and analyzed campaign performance data to optimize open rates, click-through rates, and conversion rates.
• Collaborated with design and content teams to ensure the creation of visually appealing and engaging email templates.
• Implemented best practices for email deliverability and spam compliance.
• Increased Life Time Value across multiple client accounts by an average of 2X.
• In recognition of my exceptional performance and unwavering commitment in this role, I earned a well-deserved promotion to the position of a Junior Media Buyer. In this role, I continued to pursue excellence and made significant contributions to the organization's success.