Learning & Self Development
Hi, I’m
Daniel Omoro
Senior Paid Ads Media Buyer
Remote
Summary
Proactive Senior Media Buyer & eCommerce Growth Expert touting 5 years of expertise eager to contribute to team success through hard work, attention to detail, and excellent analytical & organizational skills. I have a clear understanding of the paid media landscape having scaled a number of eCommerce & Online Course brands (Big & Small) on a variety of platforms namely Facebook, instagram, TikTok, Pinterest & Google. I have also led a number of performance teams oriented toward driving life. changing results for clients. My biggest motivation in life is to learn and grow.
Overview
5
years of professional experience
9
years of post-secondary education
2
Certifications
Work History
Automated Retail CommerceMiami
Senior Media Buyer
01.2022 - 02.2023
Job overview
- Entirely in charge of Brand development and Growth for more than 15 active e-commerce businesses across different industry vectors.
- Directly managed scale-up of brands from $0 all the way to having 6 to 7. figure revenue months using platforms such as Facebook, TikTok. Email, and Google.
- Using my super metrics and Google sheets proficiency. I was able to build spreadsheets for all company brands that helped track media buying metrics for better management of accounts.
- Led customer service, fulfillment, and customer satisfaction departments of brands in my pod.
- Delivered reports to clients and jumped on zoom calls with them.
- Developed strategic partnerships with other companies in the same marketing space that helped us deliver better results for our clients.
- Built marketing SOPs and project management tools (Asana) for the team to use.
- Attended international team meetings for the company - Mexico & Dubai.
Ad AlchemyWiesbaden
Senior Media Buyer
11.2020 - 10.2021
Job overview
- Juggled multiple projects and several clients at a time successfully and always met tight deadlines.
- Developed key strategies for Client Ad. Accounts to meet their target KPI's successfully.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Researched & Developed various agency lead magnets that led to more cheats. for the agency.
- Conducted hiring rounds for some team members for the company.
Developed various media buying tools to help the media buying team derive insights faster and save time when conducting an analysis. - Routinely audited many client ad accounts to keep them in fine with Facebook's ever-changing ad policies.
- Actively engaged with helping other medic buyers in their own accounts to maintain performance across all client accounts.
- Improved the agency's Standard of Operating Procedures (SOPs) based on industry tends & recommendations from Facebook.
- Strategized cross-channel activities for Email CRO, and Landing pages for each client.
- Consulted 5 - 8 figure e commerce & digital inta businesses.
Actively developed & managed agency traditions to develop more team spirit in the team. - Introduced to agency cost-saving measures to help improve the profitability of the agency
The Market BoostLos Angeles
Paid Social Media Buyer
04.2020 - 10.2020
Job overview
- Actively spearheaded organic brand growth for multiple brands to graduate them from the traction phase to the growth phase.
- Actively enabled multiple small brands break the "traction phase" utilizing the Graduation Framework to get at least 6 brands From Stuck At $1K To Generating $40K In 60-90 Days.
- Worked closely with the creative team to infuse all copy with messaging that deeply resonates with the brand's ideal customer + used the available network of creators to get high converting consumer generated content (CGC).
- Generated up to 600% more leads for a music production company which resulted in a huge upward trajectory in multiple careers.
- Created multiple high-converting funnels which included landing pages, lead forms and on-platform lead capture forms to scale one of the fastest-growing brands (Global Belly) and other 5 figure brands to 6 figures in between 3-6 months.
GinbooMelbourne
Ecommerce Marketing Manager
05.2019 - 02.2020
Job overview
- Actively developed winning media buying strategies that helped the company move from traction phase to growth phase.
- Scaled and Managed spends of up to $10,000 a day ad campaigns for the company's media buying projects.
- Actively sourced & hired different positions on the team including UX and UI design, content creation and editing etc.
- Moved company's eCommerce projects to other channels such as email & SMS and went multi-platform to scale on Google ads apart from Facebook Advertising.
- Monitored return on investment of online and social media marketing efforts and maintained results.
- Created social media content with consistent content and tone.
- Developed company/s Standard of Operating Procedures.
Actively introduced cost-saving measures to improve company's profitability.
EcomHacks (Jared Goetz).Florida
Media Buyer & Virtual Assistant
08.2018 - 02.2019
Job overview
- Completed administrative tasks by performing business correspondence, transcription and data entry.
- Actively learned media buying from the company's education product.
- Designed and developed more than 100 pieces of creative for the company's ecommerce projects.
- Measured and reported performance of all digital marketing campaigns. and assessed against ROl and KPIs.
- Analyzed and reported social media and online marketing campaign results.
Education
Jomo Kenyatta University of Agriculture And TechNairobi
Bachelor of Science from Business Computing
09.2017 - 06.2022
Alliance High SchoolNairobi
High School Diploma
02.2013 - 11.2016
Skills
Facebook Ads Media Buying
TikTok Ads Media Buying
Google Ads Media Buying
Pinterest Ads Media Buying
Marketing Principles, Psychology and Cognitive Biases
Building Data Analysis Tools - Supermetrics, Data Studio, Google Sheets
Shopify
Woocommerce
Conversion Rate Optimization
Creative Analysis
Ad Account Auditing
Email & SMS - Klaviyo, SMS Bump
Leadership
Ecommerce Brand Building
Client Facing - Professionalism, presentation, fluent english etc
Reporting Data and Insights
Team Collaboration & Communication - Slack, Loom, Asana, Mondaycom etc
Eye for Detail
Interests
Meditation
Fitness - Weight Lifting
Learning Psychology - Childhood Events & Trauma. Personalities. Dark Traid. Cognitive Biases etc.
Accomplishments
- Managed spends of up to $15.000 a day on Facebook Ads.
- Taught and helped grow multiple people's careers in media buying in my native hometown Nairobi, Kenya.
- Worked with industry icon Depesh Mandalia on a number of clients and successfully delivered huge results for clients.
- Helped multiple clients achieve goals and dreams they set for their businesses.
- Grown multiple client brands from $0 to scaling them to above $500K in revenue.
- Using my super metrics and Google sheets proficiency. I was able to build spreadsheets for all company brands that helped track media buying metrics for better management of the accounts
Additional Information
- Willing to relocate upon request
Certification
Facebook Certified Media Buyer Professional
Timeline
HemonX Certified Media Buyer
07-2022
Senior Media Buyer
Automated Retail Commerce
01.2022 - 02.2023
Facebook Certified Media Buyer Professional
03-2021
Senior Media Buyer
Ad Alchemy
11.2020 - 10.2021
Paid Social Media Buyer
The Market Boost
04.2020 - 10.2020
Ecommerce Marketing Manager
Ginboo
05.2019 - 02.2020
Media Buyer & Virtual Assistant
EcomHacks (Jared Goetz).
08.2018 - 02.2019
Jomo Kenyatta University of Agriculture And Tech
Bachelor of Science from Business Computing
09.2017 - 06.2022
Alliance High School
High School Diploma
02.2013 - 11.2016