Focused and technologically adept CFO with +15 years of experience in established and emerging markets across East Africa. Successful in directing financial strategy for prominent Pan-African ecommerce platforms. Track record includes boosting profitability, overseeing sizable teams, and fulfilling financial objectives. Eager to undertake a senior Finance position, utilizing financial management proficiency to drive organizational growth and prosperity
Hi, I’m
Ann Moochi Wainaina
Chief Finance Officer
Nairobi,Kenya
Summary
Overview
17
years of professional experience
9
years of post-secondary education
Work History
Ecart Services Kenya Limited (Jumia Kenya), Nairobi, Kenya
Chief Finance Officer
2018.08 - 2023.06 (4 years & 10 months)
Job overview
- Analyzed operational issues and implemented corrective action to maximize profits.
- Oversaw deployment of strategic business plans to accomplish accounting, compliance, and revenue targets.
- Created, planned, and implemented policies and procedures to increase productivity and maximize return on investments.
- Completed in-depth analyses of risks to control company profile, enhance systems and track legal concerns.
- Conducted detailed analysis of company financial information and oversaw preparation of related reports.
- Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
- Devised benchmarks to align goals and strategies with underlying financials.
- Spearheaded contract negotiation and financing to complete high-priority projects and realize target outcomes.
- Improved cash flow, retired debt and built cash reserves to control costs and enhance benefits.
Juwel E-Services Tanzania Ltd (Jumia Tanzania), Dar Esalaam, Tanzania
Head of Finance
2015.11 - 2018.08 (2 years & 9 months)
Job overview
- Established and enforced controls on revenue and expenses to protect company assets.
- Forecasted trends and recommended improvements based on financial risk analyses.
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
- Identified partnership opportunities and established favorable business connections.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
- Enhanced internal control systems and procedures to mitigate risk and support opportunities.
- Partnered with IT and operational leadership to develop financial business plans with detailed benchmarks.
- Set clear departmental objectives and developed effective strategies to achieve targeted goals.
The Kenya Institute Of Management, Nairobi, Kenya
Finance Manager
2010.04 - 2015.11 (5 years & 7 months)
Job overview
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
- Created organizational structures to improve accounting and finance functions.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
- Spearheaded expansion strategies to increase business market share.
- Researched and facilitated software integration to streamline accounting and financial processes.
- Forecasted trends and recommended improvements based on financial risk analyses.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
- Managed regular finance tracking for numerous branch offices and headquarters expenses.
Stima Investment Co-operative Society Limited, Nairobi, Kenya
Accountant
2006.01 - 2010.03 (4 years & 2 months)
Job overview
- Completed daily cash functions like account tracking, payroll and wage allocations, budgeting, donating, and cash, and banking reconciliations.
- Reconciled accounts and reviewed expense data, net worth, and assets.
- Documented cash, credit, fixed assets, accrued expenses, and line of credit transactions.
- Used advanced software to prepare documents, reports, and presentations.
- Partnered with auditors to track errors and add contributions to maintain accuracy.
- Handled day-to-day accounting processes to drive financial accuracy.
- Evaluated and improved financial records to make important business decisions.
- Reviewed business operations and obligations to help organization function at acceptable level.
- Cooperated with senior leaders to create operating budgets and initiate financial planning.
- Provided journal entries and performed accounting on accrual basis.
- Collected and reported monthly expense variances and explanations.
- Trained new employees on accounting principles and company procedures.
- Compiled general ledger entries on short schedule with 100% accuracy.
Education
University of Nairobi Nairobi
MBA from Finance
2012.01 - 2014.12 (2 years & 11 months)
University Overview
KCA University Nairobi, Kenya
No Degree
2002.01 - 2006.04 (4 years & 3 months)
University Overview
Catholic University of Eastern Africa Nairobi, Kenya
Bachelor of Commerce from Finance
2007.09 - 2009.09 (2 years)
University Overview
Skills
Accounting principles
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Timeline
Chief Finance Officer
Ecart Services Kenya Limited (Jumia Kenya)
2018.08 - 2023.06 (4 years & 10 months)
Head of Finance
Juwel E-Services Tanzania Ltd (Jumia Tanzania)
2015.11 - 2018.08 (2 years & 9 months)
University of Nairobi
MBA from Finance
2012.01 - 2014.12 (2 years & 11 months)
Finance Manager
The Kenya Institute Of Management
2010.04 - 2015.11 (5 years & 7 months)
Catholic University of Eastern Africa
Bachelor of Commerce from Finance
2007.09 - 2009.09 (2 years)
Accountant
Stima Investment Co-operative Society Limited
2006.01 - 2010.03 (4 years & 2 months)
KCA University
No Degree
2002.01 - 2006.04 (4 years & 3 months)
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