ERIC OBINDI
VILLAGE MARKET
Summary
Innovative and hardworking Marketing Consultant 5+ years of experience in Marketing industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media.
Overview
5
5
years of professional experience
Work History
Marketing Consultant
JUMIA KENYA
2022.01 - Current
- Consulted with clients on business issues and developed innovative proposals.
- Planned and executed events and marketing programs to increase qualified leads.
- Achieved client vision and marketing objectives by collaborating with various departments
- Advise on branding, positioning, communications and other marketing issues
- Give direction to marketing efforts with the most effective methods and tools
- Initiated and implemented a strategic promotional campaign, bundling products together to effectively boost sales revenue by 13%, leading to a projected year-on-year sales growth of $40,000
- Monitor marketing projects and analyze results
- Write reports with suggestions for improvements and new ideas.
- Recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24% while maintaining 86% in employee retention
- Negotiated new contracts with vendors, saving the marketing budget.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Identified appropriate marketing channels and target customers for campaigns.
- Researched and evaluated potential new markets and products.
Marketing Assistant
SPOT - ON VACATIONS
2020.04 - 2021.12
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Generated leads through phone calls, emails and face-to-face interactions.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Effectively managed all corporate marketing functions with a total budget of $2M, overseeing brand management, product launches, advertising initiatives, marketing collateral, and social events, leading to significant increase in brand visibility and consumer engagement
- Established new social media team including content developers, SEO specialists, and media technicians, growing company web presence and global brand awareness by 34%
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Tracked marketing efforts to monitor results in real-time.
Digital Marketing Intern
NAIROBI SECURITY EXCCHANGE (NSE)
2019.01 - 2019.05
- Created engaging content for Pinterest, Facebook, and Instagram.
- Performed market analysis and researched latest trends.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Assisted in managing corporate social media channels.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Worked with HootSuite and Google Analytics to create information uniformity.
Education
Bachelor of Science - Marketing
MOUNT KENYA UNIVERSITY
NAIROBI , KENYA12.2018
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY
MOUNT KENYA UNIVERSITY
NAIROBI, KENYA12.2015
Skills
- General software tools: Microsoft Office Suite, Google Suite
- SEO tools: Google Analytics, SEMrush.
- CRM: Salesforce, HubSpot, Microsoft Dynamics
- Coding skills (basic understanding): HTML, CSS, WordPress
- Email marketing: Mailchimp, Constant Contact
- Online marketing: Google Adwords, Display campaigns
- Market research
- Data analysis
- Product development
- Customer acquisition
- Leadership skills
- Oral and written communication
- Interpersonal skills
- Creativity skills
- Adaptability/flexibility
- Organizational skills
- Campaign Development
- Analyzing Data
- Supervision and leadership
- Data Entry
- Analytical Thinking
Timeline
Marketing Consultant
JUMIA KENYA
2022.01 - Current
Marketing Assistant
SPOT - ON VACATIONS
2020.04 - 2021.12
Digital Marketing Intern
NAIROBI SECURITY EXCCHANGE (NSE)
2019.01 - 2019.05
Bachelor of Science - Marketing
MOUNT KENYA UNIVERSITY
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY
MOUNT KENYA UNIVERSITY
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