Terrygolda Auma
Nairobi
Summary
Marketing specialist with 6+ years of experience conceptualizing marketing campaigns and digital communication. Committed to developing and maintaining open interactions with team members, design agencies, and stakeholders. Proven record in utilizing web analytics to garner insight on solutions to business problems. Experienced in utilizing knowledge of social media communications to manage online impressions and produce relevant content. Creative thinker with a good eye for identifying and capturing success stories acquired by the program during implementation.
Overview
9
9
years of professional experience
Work History
Digital Marketing Strategist
Gold Dust Creative
01.2022 - Current
- Contribute to the formulation of content & communications strategy that cuts across all platforms both digital and print media to align with the overall brand and business strategy
- Identify and engage with stakeholders across various industries, negotiating mutually beneficial partnerships.
- Track web analytics for all products across all countries to garner insights on the quality of content solutions against business strategy.
- Lead a team of 10 in the creation of compelling content that resonates with target audiences and aligns with brand objectives.
- Stay updated on social media trends, tools, and best practices.
- Implement innovative ideas to maintain a competitive edge and drive continuous improvement resulting in a 30% increase in engagement.
- Manage social media accounts, crafting engaging posts and fostering audience interaction
Regional Marketing Manager
Space and Style
01.2019 - 01.2022
- Effectively managed all corporate marketing functions, overseeing brand management, product launches, advertising initiatives, and stakeholder events, leading to an increase in brand visibility and consumer engagement
- Led the launching of a new product that utilized cheaper and environmentally friendly materials, saving KES 200M in production costs annually, and earning the Kenya Manufacturers Awards
- Established a new social media team including content developers, SEO specialists, and media technicians, growing company web presence and global brand awareness by 34%
- Successfully implemented innovative marketing strategies in B2B and B2C to stay ahead of competitors and consistently drove continuous improvement in influencer marketing strategies
- Tracked and measured the success of marketing campaigns using KPIs and recommendations for future campaigns.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
Social Behaviour Change Communication Officer
Amref Health Africa
01.2017 - 10.2018
- Led the development of the SBCC strategy in collaboration with Sub-county Health Communication and knowledge management and project team.
- Supported the development and led the implementation of educational and awareness-building content across multiple platforms, including printed materials which increased engagement by 30%.
- Documented project activities by taking photos and creating content that capture the success stories of the beneficiaries.
- Conducted market research to understand user feedback, consumer attitudes, and barriers to taking up reproductive health services.
- Worked with the project officer in monitoring and evaluating various indicators through joint support supervision with the Ministry of Health.
- Planned and executed effective medical camps and outreaches to increase the organization's visibility in the region to reached over 100,000 beneficiaries.
- Ensured the availability of IEC materials like brochures, posters, newsletters, and banners
Marketing Assistant
Marie Stopes Kenya
06.2015 - 12.2016
- Contributed to the formulation of content & communications strategy that cuts across all platforms both digital and print media to align with the overall brand and business strategy
- Supported the coordination of content-related deliverables from the agency to ensure quality and timely deliverables.
- Utilized data-driven insights for informed decision-making, campaign optimization, and continuous improvement of engagement efforts
- Aligned and collaborated with internal and external stakeholders, including media, PR, social, brand activation, and digital teams
- Created engaging content with influencers, track and analyze campaign performance, and adjusted execution plans accordingly resulting in 40% increase in clients reached
- Provided logistical support for events both in-house and external via seamless coordination and organization to deliver structured and effective engagement with various stakeholders/partners
- Responsible for the development and management of budgets related to communication and partnership-related initiatives
- Executed comprehensive digital marketing strategies to boost brand visibility, engagement, and fandom.
- Monitored market trends, industry best practices, and emerging platforms to manage and oversee all social media accounts.
- Ensured consistent brand messaging and high-quality content across platforms
Education
BBA - Marketing Option
Kisii University
Kisii, 1612.2015
Certificate in Micro-computer Applications (MOUS) -
Maseno University
Kisumu, 1701.2011
Skills
- Digital Marketing
- Microsoft Office Suite
- Canva Business
- HubSpot
- SEO
- Analytical Skills
- Google Analytics
- Communication skills
- Stakeholder collaboration
- Product packaging
- CRM Management
Short courses
- SEO and Integrated Brand Management Training, ISA, Ongoing
- Certificate in Micro-computer Applications (MOUS), Maseno University, 01/01/11
Languages
Swahili
Native language
English
Advanced
C1
Spanish
Intermediate
B1
References
Available upon request
Timeline
Digital Marketing Strategist
Gold Dust Creative
01.2022 - Current
Regional Marketing Manager
Space and Style
01.2019 - 01.2022
Social Behaviour Change Communication Officer
Amref Health Africa
01.2017 - 10.2018
Marketing Assistant
Marie Stopes Kenya
06.2015 - 12.2016
BBA - Marketing Option
Kisii University
Certificate in Micro-computer Applications (MOUS) -
Maseno University
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