Okango Arnold
Nairobi
Summary
Experienced Digital Marketing Manager offering 5-year background planning, developing, managing and implementing digital marketing strategies in Marketing. In-depth knowledge of SEO, CRM, Media Buying, Website Maintenance and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Business Communication MBA and Project Management.
Overview
5
5
years of professional experience
Work History
Marketing Manager, Web Maintenance & Media Buyer
Kenya Diaspora Alliance
01.2021 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Performed market segmentations, targeting and positioning for each product line.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Organized successful Diaspora Homecoming Convention, showcasing products or services effectively to potential customers or partners.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Growth and Digital Marketing Manager
DotConnectAfrica Group
08.2023 - 11.2023
- IBoosted brand awareness through the creation of engaging social media campaigns.
- Monitored return on investment of online and social media marketing efforts.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
- Monitored trends in the digital marketing landscape and adjust strategies accordingly.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased sales by 20%
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
Digital Marketing Manager
Rova Digital Limited
07.2020 - 01.2023
- Identified crucial market changes and provided leadership in adapting to changing economic concerns.
- Supported other senior decision makers in steering the company through the board of directors transition.
- Augmented and approved successful marketing campaign proposals that drove sales and market growth for clients.
- Implemented training in new media use in marketing and advertising for employees.
- Developed data-driven solutions to lead the department and company to identify growth goals.
- Increased customer engagement through social media from 1% to 5.5%.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
Digital Marketer
Oracom Web Solutions
02.2017 - 06.2020
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Created visually appealing reports detailing campaign successes which were used internally by various departments.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
Education
Certificate - Digital Marketing
OraDMA
Nairobi, Kenya02.2018
MBA - Business Communications
Mindluster
Online12.2023
Certificate - Aspire Leaders Program
Aspire Institute
Online08.2023
Certificate - ALX Software Engineering
ALX Software Engineering
Online11.2023
Certificate - Product-Led Growth Micro - Certification
Product School, Inc
Online06.2023
Certificate - Certification of Capability in Business Analysis
SkillUp
Online11.2023
Certificate - Corporate Analyst Development Program
JPMorgan Chase & Co.
Online11.2023
Skills
- Strategic planning
- Search Engine Optimization practices
- Competitor review
- Analytics and metrics
- CRM
- Time management
- Problem-solving
- Budgeting and Allocation
- Customer Acquisition
- KPI Tracking
- Corporate Communications
Research Experience
- Conducted in-depth market research to identify emerging trends and opportunities within the digital marketing landscape.
- Led comprehensive research initiatives to develop detailed consumer personas, enhancing our understanding of target audiences.
- Implemented SEO best practices based on ongoing research to enhance the online visibility and organic reach of the company.
- Conducted research to identify opportunities for cross-channel integration, ensuring a seamless and cohesive brand experience across various digital platforms.
Certifications and Licenses
- Digital Marketing Certification - (2017)
- Digital Disruption and Transformation Strategy - (2023)
- Google Ads Search Certification - (2023)
- Project Management 101- (2023)
Profession Relevant Skills
- Strategy development integrating innovative digital resources.
- Leveraging human capital to achieve target growth indicators.
- Steering department with informed and decisive leadership.
- Communicating with clients to resolve concerns and address questions.
- Exhibiting expertise in social media, email marketing and content marketing strategies.
Timeline
Growth and Digital Marketing Manager
DotConnectAfrica Group
08.2023 - 11.2023
Marketing Manager, Web Maintenance & Media Buyer
Kenya Diaspora Alliance
01.2021 - Current
Digital Marketing Manager
Rova Digital Limited
07.2020 - 01.2023
Digital Marketer
Oracom Web Solutions
02.2017 - 06.2020
Certificate - Digital Marketing
OraDMA
MBA - Business Communications
Mindluster
Certificate - Aspire Leaders Program
Aspire Institute
Certificate - ALX Software Engineering
ALX Software Engineering
Certificate - Product-Led Growth Micro - Certification
Product School, Inc
Certificate - Certification of Capability in Business Analysis
SkillUp
Certificate - Corporate Analyst Development Program
JPMorgan Chase & Co.
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