NANCY NTHENYA
NAIROBI,KENYA
Summary
Experienced professional with over eight years in the telecommunications industry, specializing in SATCOMS and VSAT sales. Skilled in strategic sales and marketing, tender responses, account management, debt management, problem-solving, and analytics. Proficient in B2B and B2C marketing, customer relationship management, strategic planning, market analysis, and lead generation.
Overview
10
10
years of professional experience
Work History
Business Development Lead
Sahara Internet Ltd
01.2023 - Current
- Engage in direct internet sales activities, including identifying and qualifying sales prospects to establish a reliable and consistent sales pipeline
- Drive revenue generation by creating new sales and business opportunities through initiating relationships, providing proposals and quotations, and closing sales deals
- Participate in negotiating contracts and tenders, ensuring follow-up on project implementation
- Explore opportunities within existing accounts to expand market share and product visibility
- Contribute to product development aligned with the sales strategy
- Understand customers' requirements and provide solutions tailored to meet their needs
- Build and maintain profitable relationships with customers
- Actively participate in company sales and marketing meetings, initiatives, and campaigns
- Monitor regional competition activities and recommend strategies to management on a monthly basis
- Nurture client relationships with new accounts, fostering long-term partnerships
- Manage relationships and close business deals by coordinating requirements and negotiating contracts
- Screen potential business deals by analyzing market strategies, financials, and deal requirements, recommending investment opportunities
- Prepare attractive and effective business proposals, tender responses, and promotional materials such as company profiles.
Business Development Executive/ Account Manager
Space Engineering Ltd
09.2015 - 09.2022
- Spearheaded sales initiatives for VSAT and satellite internet solutions across Africa, consistently exceeding revenue targets
- Identify, recruit, develop, and manage new and existing customers and channel partners to ensure revenue and market share growth according to assigned Key Performance Indicators (KPIs)
- Played a pivotal role in establishing the company's presence in the African SATCOMS market, driving sales growth and market share
- Managed key accounts, addressing client needs, resolving issues promptly, and ensuring high levels of satisfaction
- Successfully negotiated contracts and agreements with clients, optimizing terms and maximizing profitability
- Implemented effective debt management protocols, minimizing risks and improving cash flow
- Conducted market analysis and developed strategic plans to capitalize on emerging opportunities and mitigate challenges
- Cultivated and managed strategic client relationships, ensuring satisfaction and long-term partnerships
- Led tender responses, crafting comprehensive proposals tailored to client requirements and market trends
- Developed and implemented debt management strategies, reducing outstanding balances across various client segments
- Collaborated with cross-functional teams to align sales strategies with market demands and product offerings
- Provided leadership and training to sales teams, enhancing their skills in negotiation, client management, and sales techniques
- Managed the productivity of the marketing plans and projects and explored ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants
- Conducted market research and analyzed current market conditions to determine market requirements for existing and future services
- Responded to routine correspondence, handled e-mails, telephone communication, requests, inquiries, and other communication systems and processes to appropriate parties
- Performed administrative tasks and asset management for existing office and procured supplies.
Finance Officer
Rafiki Microfinance Bank
01.2014 - 08.2015
- Analyzed and approved credit facilities to mitigate on credit risk by ensuring compliance to laid down bank lending policies and procedures
- Provided guidance to prospective loan applicants to enable them to determine the most appropriate type of loan as well as explaining the specific requirements and conditions associated with the loan
- Analyzed financial data such as income growth, quality of management, and market share to determine expected profitability of loans
- Grew and managed the loan portfolio by marketing, identifying potential members and recruitment of new members
- Evaluated customer records and recommended payment plans based on earnings, savings data, payment history, and business activity and cycles
- Completed loan applications, including credit analyses and summaries for RMB's products, present the loan requests to the Branch Credit Committee for approval within the Bank's Credit Policy
- Cross selling of Insurance premium financing, Health cover, asset finance, and other relevant products to customers.
Education
CPA (Section 4) - Accounting
KCA University
KenyaMasters of Science in Commerce(MSc)-Finance & Investment - Finance
KCA University
Kenya04.2024
Bachelor of Commerce (B.Com)-Finance - Finance
Multimedia University of Kenya
Kenya12.2014
Computer Applications and Packages -
RGC Computer College, Nairobi
12.2010
Kenya Certificate of Secondary Education (KCSE) -
Moi Forces Academy - Lanet
11.2009
Skills
- Competitive Analysis
- Proposal Writing
- Strategic Sales and Marketing
- Tender Responses
- Account Management
- Debt Management
- Problem-Solving and Analytics
- B2B and B2C Marketing
- Customer Relationship Management
- Strategic Planning
- Market Analysis
- Lead Generation
References
- David Mwangi, VSAT Engineer, Space Engineering Ltd, +254726951093
- Edward Kamau, Business Development, Space Engineering Ltd, +254796671286
- Jack Musyimi, Lecturer, Multimedia University of Kenya, +254724968577
Timeline
Business Development Lead
Sahara Internet Ltd
01.2023 - Current
Business Development Executive/ Account Manager
Space Engineering Ltd
09.2015 - 09.2022
Finance Officer
Rafiki Microfinance Bank
01.2014 - 08.2015
CPA (Section 4) - Accounting
KCA University
Masters of Science in Commerce(MSc)-Finance & Investment - Finance
KCA University
Bachelor of Commerce (B.Com)-Finance - Finance
Multimedia University of Kenya
Computer Applications and Packages -
RGC Computer College, Nairobi
Kenya Certificate of Secondary Education (KCSE) -
Moi Forces Academy - Lanet
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