Miriam Kimani
Story teller, Internal and external Communications specialists, PR & Media management professional
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Summary
A dynamic and self-driven professional with a solid record of initiating and building relationships, managing projects from concept to completion, designing innovative strategies, and inspiring individuals to success. Possess 9+ years of expertise in internal and external communication, story telling, digital media and PR industry. Skilled in the planning, development and implementation of communication, branding and public relations activities. building multi-functional teams, exhibiting exceptional communication skills, and implementing critical decisions during challenges.
Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals. Experienced in strategizing and leading cross-functional teams bringing about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.
Overview
12
12
years of professional experience
2
2
Certification
Work History
Communications Manager
MPESA Foundation Academy
Thika, Kenya
01.2024 - Current
- Lead team meetings to review project progress, address challenges, and formulate plans for moving forward successfully.
- Conduct regular audits on communication systems to identify areas needing improvement or repair.
- Lead in content creation efforts, including writing and editing copy for digital platforms, blogs, annual yearbook, weekly internal bulletin and quarterly newsletters.
- Develop and implemented strategic communication plans to enhance brand visibility and engagement across digital platforms.
- Create content for the website and social media channels, driving engagement and conversions.
- Manage email marketing campaigns, optimizing outreach through segmented mailing lists.
- Coordinate virtual events and webinars, enhancing stakeholder engagement.
- Manage the marketing and communications budget.
- Successfully applied for and won multiple awards, including the "Great Places to School" award, boosting the organization’s profile.
Senior Communications Lead
Mpesa Foundation Academy
Thika
01.2023 - 12.2023
- Coordinate the creation of digital content for all MFA profiles.
- Oversee the writing of engaging content by the web designer
specialist for all digital platforms of the Academy - Ensure that all Digital Content is up to date and uploaded on all
digital platforms of the Academy on a daily, weekly or monthly basis
as need be on the website, social media pages, blogs, mobile
applications and/or email newsletter. - Work with the digital media lead specialist to create and manage a
content calendar for the social media pages, blog and email
newsletter engagement. - Creating thought leadership pieces for PR and social media
consumption profiling the Executive Head of School within the education and leadership space. - Maintain and update content within the alumni pages of the UC
website, including service, event and news updates and contribution
to the creation and updating of alumni profiles - Oversee the digital media lead to design and update traditional and
other media (brochures, newsletters, magazines and any other
departmental publications and prints e.g., labels for the different
products the academy produces. - Liaise different departments (academic, ICT, Student Life, admin and
farm) to ensure brand consistency. - Develop systems and ensure the highest level of integrity on the
academy’s digital platforms and improve its quality through daily
updates and insightful audience feedback management. - Generate detailed periodic traffic and engagement reports on all
digital platforms and proffer recommendations to the Head of
Partnerships and Brand Communications about improving the
effectiveness, usability and functionality of the digital platforms. - Work with management in formulating the digital media strategy.
- Assist management and other team members in implementing the
image and positioning of the academy online and offline. Constantly
monitor and report on activities of the education sector and changing
trends. - Stay abreast of industry trends and all applicable technologies,
security issues, authoring tools, graphic design tools and new
languages. - Integrate new technologies that can be used on/integrated into the
various digital platforms. - Conceptualize, develop and roll new thinking for events opportunities liaising with internal departments to ensure clear and consistent brief that defines picture of success.
- Proofing artwork, content editing and securing endorsement from the Head of Partnerships and Brand Communications on any brand and
published material. - Cultivated interpersonal skills by building positive relationships with all departments to ensure clear and concise communication channels are maintained.
- Develop and regularly update a communication policy and a yearly strategy for the institution as well as an online code on conduct that would protect our clients (the students) and the institutions brand image.
Communications Officer
MPESA Foundation Academy
Thika
09.2018 - 12.2022
- Developing the media strategy, seeking media partnerships, identifying visibility opportunities, and responding to media requests.
- Digital media management including website management and updating, social media management, App content development, and intranet updating.
- Outlining policy guidelines that govern all platforms of the communication department to ensure the highest level of integrity.
- Establishing efficient workflow processes and training staff and students on various aspects of communication such as photography, social media safety, etiquette, writing, and editing.
- Identification, development, and execution of key strategic events- both internal and external.
- Authorizing brand communication, representation, guidelines, plans, and conformity across various platforms to both internal and external audiences.
- Creative, communication, and digital agencies’ management including briefing, overseeing, and proofing of all growth and strategy communication, advertising, creative and online content.
Internal Communications Assistant
MPESA Foundation Academy
Thika
04.2016 - 08.2018
- Generate content for a daily bulletin, a monthly newsletter and a termly magazine and print or share the same through appropriate media platforms and assist in the design of the terms magazine.
- Document Key events in the academy through photos and videos and maintain a database of the same.
- Liaise different departments in the academy to ensure effective communication and brand consistency.
- Develop systems to ensure the highest level of integrity on the academy’s digital platforms and improve its quality through daily updates and insightful audience feed back
- Formulate a digital media strategy.
- Maintain updated digital media platforms through regular posting and daily audience feedback.
- Patron the Academy’s student’s journalism and Writers club.
Administrative Assistant (Maternity Cover)
OAKAR services Ltd
Upperhill, Nairobi
10.2015 - 11.2021
- Managed and controlled client in flow of clients and customers for the company
- Procured cleaning provisions for the company and monitored stock inventory
- Controlled and organized traveling arrangements for the clients.
- Worked well in a team setting, providing support and guidance.
- Gained extensive knowledge in data entry, analysis and reporting.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Intern Field Assistance
KICOSHEP
Kibera, Nairobi
02.2015 - 04.2015
- Kibera community Self Help Programme, Supported people living with HIV and AIDS through financial literacy and nutritional education.
- Supported Health education outreach Forums within Kibera.
- Supported the collection of health related data for the mapping, planning and implementation of health improving initiatives.
- Mobilized community for free HIV testing and counseling.
- Organized Mentorship for group micro-saving scheme dubbed Secure Livelihood of PLHIVs.
- Linked the community to the Kicoshep clinic for counseling services and medical support.
Secretary
Alfa Motors Limited
01.2011 - 08.2012
- Procured office provisions including stationery and daily essentials and monitored stock inventory
- Maintained and updated work records and organized all work schedules
- Document writing; official letter, memos, minutes
- Documented all meetings' minutes, official letters and minutes
- Managed and controlled client in flow of clients and customers for the company
- Procured and filed tenders for the company
- Maintained and updated staff files regularly.
Communications Manager
MPESA Foundation Academy
Thika, Kenya
01.2024 - Current
- Develop and implement internal communication strategies to enhance employee engagement and align messaging with organizational goals.
- Oversee content creation for intranet, internal newsletters, town halls, and leadership communications, ensuring clarity and alignment with corporate messaging.
- Conducted market research to inform and adapt communication tactics for target audiences.
- Crafted compelling press releases and media statements, significantly increasing media coverage.
- Lead employee engagement programs, leveraging digital tools to foster connectivity and workplace inclusion.
- Partner with HR to execute employer branding initiatives, positioning the Academy as a preferred employer.
Education
Master of Arts - Communication – Development Communications
11.2022
- Professional development completed in communication the major being Development communication where we delved into pertinent courses such as global communication, crisis communication, health communication campaigns and theories of communications among others.
Bachelor of Science - Community Health
07.2015
- Awarded First Class Honours
Diploma - Professional Journalism
11.2008
Group of Colleges
Diploma 1 - International public relations
12.2008
Skills
- Internal Communications & Engagement
- Communications Strategy
- Employer Branding & Employee Experience
- Change Management Communications
- Media & Stakeholder Relations
- Content Development & Storytelling
- Crisis & Issues Management
- Social & Digital Media Strategy
- Event Planning & Execution
- Diversity, Equity & Inclusion Communications
- Editing
Accomplishments
- Active member of the Public Relations Society of Kenya Editorial Committee tasked with delivering a quarterly PRSK Digest Magazine for its over 10,000 members.
- Drafted the 2024-26 communications strategy, communications policy, a social media guiding framework and a brand guide book for my current employer.
- Achieved efficient communication by introducing mailchimp replacing desktop publisher to disseminate attractive and interactive weekly bulletins and quarterly newsletters for the institution.
- Sucessfully implemented various internal campaigns aimed at enhancing employee engagement and increasing brand prode.
- Lead the Editorial Team in the development of the institution Annual Yearbook and an annual graduate memoir book.
- Supervised the partnership, brand and communications team of four staff members to achieve growth in the internal and external communication of the institution and proper position of the academy's brand.
Affiliations
- Member - Public Relations Society of Kenya
- Member - Women on Boards Network Kenya
Certification
- New Managers Leadership Program
- Virtual Marketing and Social Media Policy
- PR & Strategic Communications Skills
- Engaging the Media Course
- Certificate in Performance Management.
- Leadership Development
- Professional Photography Elementary Course
- Graphic Design: CorelDraw, Desktop Publishing, Illustrator, InDesign, Photoshop Courses.
- Equality and diversity course
- Child Protection and Refresher course
Languages
Kikuyu
Native language
English
Proficient
C2
Kiswahili
Proficient
C2
Additional Information
References
Maureen Murugi Njoroge
Group Head of Human Resource
Interactive Resource Mangement
Gloria Ireri
Webmaster Specialist
Global Alliance for Improved Nutrition (GAIN)
Imali Makotsi
Head of Brand Marketing and Communications
Watu Credit
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsPaid sick leaveHealthcare benefitsTeam Building / Company RetreatsFlexible work hoursWork from home optionSoftware
Adobe Suites
MailChimp
Microsoft SharePoint
Microsoft Teams
Workplace from Meta
Canva
Interests
Professional training and development
Travelling
Timeline
Communications Manager - MPESA Foundation Academy
01.2024 - Current
Communications Manager - MPESA Foundation Academy
01.2024 - Current
Senior Communications Lead - Mpesa Foundation Academy
01.2023 - 12.2023
Communications Officer - MPESA Foundation Academy
09.2018 - 12.2022
Internal Communications Assistant - MPESA Foundation Academy
04.2016 - 08.2018
Administrative Assistant (Maternity Cover) - OAKAR services Ltd
10.2015 - 11.2021
Intern Field Assistance - KICOSHEP
02.2015 - 04.2015
Secretary - Alfa Motors Limited
01.2011 - 08.2012
Daystar University - Master of Arts, Communication – Development Communications
Kenya Methodist University - Bachelor of Science, Community Health
Universal Group of Colleges - ABMA UK - Diploma, Professional Journalism
Universal Group of Colleges - Diploma 1, International public relations
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