MARYGORET DAYANA INJEHU
NAIROBI,NAIROBI
Summary
A dynamic leader with a proven track record at Reckitt, enhanced the territory sales revenue by +12% through strategic planning and inter-functional collaboration. An expert in channel strategy development and adept at building strong relationships with key stakeholders.
Excels in driving business development and team performance through continous team training, leadership development and encouraging teamwork.
Skilled in competitor analysis and distributor profit and loss analysis to ensure a healthy business continuity.
Consistently achieve and surpass sales targets.
Overview
7
7
years of professional experience
Work History
Territory Sales Manager
Reckitt
01.2024 - Current
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Cultivated team work and leadership among the distributor sales representatives creating a culture of ownership, leading to increased productivity and improvement on Key Performance Indicators
- Increased sales revenue and regional growth by +12% through developing and implementing strategic territory plans, in collaboration with other key functions within the organization.
- Established successful account relationships by building rapport and maintaining consistent communication, between the distributor and Key accounts in the region.
- Collaborated cross-functionally with Supply, Finance and Marketing teams to maintain consistent shopper and customer experience efficiently.
- Trained sales representatives on product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings, while driving revenue growth.
- Collaborated with marketing and Trade marketing functions to create promotional materials that drove brand awareness in the territory.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Management Trainee
Reckitt
01.2023 - 12.2023
- Gained an all round understanding of the business through functional rotations and team collaboration.
- In marketing, developed a digital marketing plan for key brands, Dettol, Durex, Mortein, Harpic and JIK that sought to communicate to our consumers our purpose thereby enhancing the brands' outlook to the consumers. Realized an increased level of engagement on social media by 16% comparable to previous campaigns.
- Developed problem-solving abilities through hands-on experience with real-life business scenarios. For instance, sorting key customer issues in my sales rotation immediately they were raised, thus enhanced relationships.
- Gained knowledge of company policies, protocols and processes.
- Strengthened leadership skills by overseeing projects and seeking guidance towards successful outcomes.
- Showcased strong organizational skills by effectively managing multiple projects and tasks simultaneously, meeting all deadlines, and maintaining a high level of performance under pressure.
- Improved management skills by participating in rigorous training programs and workshops, this was realized in the sales rotation where I worked with Sales representatives of our top distributor.
- Developed detailed plans, reports and presentations based on broad guidance and direction.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- In Finance, improved Accounts Payables efficiency through identifying the bottlenecks and developing a tracker to sort out delays, this led to an improved efficiency rating of 87%, up from an average 53% that previously existed.
- In Supply, learnt the end to end process for both inbound and outbound activities.
- In HR, worked with my colleagues and developed a plan to enhance the corporate brand in top universities in the country.
Marketing Intern
International Fertilizer Development Center
07.2021 - 12.2021
- Contributed to Market Development through researching and evaluating potential new markets and products for the organizations we supported.
- Researched interesting and relevant content to capture interest and improve social media engagement to open up new consumer lines, part of the achievements being a growth on User Generated content by up to 27% leading to more visibility on key social media platforms.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in the planning and execution of successful product launches.
- Conceptualised and researched on Marketing campaigns while collaborating with Marketing teams of the partner companies in brand management.
- Assisted in Marketing and advertising promotional activities, which included brand repositioning strategies to enhance brand visibility.
- Created digital marketing plans and sample content calendars, as well as conducting digital reviews for our partner companies.
Campus Brand Ambassador
Unilever
02.2018 - 09.2018
- Enhanced brand perception through consistent messaging and professional communication during presentations and interactions on campus.
- Developed strong relationships with key campus influencers for increased brand visibility.
- Communicated product value, quality, and style to educate and entice potential customers.
- Educated customers on product features and answered questions regarding product use.
- Generated reports on tested products to senior management as well as suggested strategies to further engage the target market which was university students.
Education
Master Of Commerce - Strategic Management
STRATHMORE UNIVERSITY
Nairobi06.2024
Bachelor Of Commerce - Marketing
University of Nairobi
Nairobi09.2021
Certificate In Professional Digital Marketing - Digital Marketing
Chartered Institute of Marketing
Nairobi07.2021
Skills
- Leadership
- Team building and Development
- Channel Strategy and Planning
- Go-to-market Strategy
- Sales Tracking
- Inter-functional Collaboration
- Performance Management
- Business Development
- Competitor Analysis
- Relationship building and Contract Negotiation
- Price Structuring
- Distributor Profit and loss analysis
Timeline
Territory Sales Manager
Reckitt
01.2024 - Current
Management Trainee
Reckitt
01.2023 - 12.2023
Marketing Intern
International Fertilizer Development Center
07.2021 - 12.2021
Campus Brand Ambassador
Unilever
02.2018 - 09.2018
Master Of Commerce - Strategic Management
STRATHMORE UNIVERSITY
Bachelor Of Commerce - Marketing
University of Nairobi
Certificate In Professional Digital Marketing - Digital Marketing
Chartered Institute of Marketing
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