Magdalene Waweru
Nairobi
Summary
Dynamic Certified Trainer specializing in entrepreneurship, financial literacy, and digitization for startups and MSMEs. Proven track record in delivering targeted, impactful trainings and mentorships that drive measurable business growth through strategic market linkages and financial solutions. Expertise in digital marketing, adult learning facilitation, and data analysis, with a focus on enhancing the customer experience and building collaborative networks with marginalized communities, farmers, youths, and Women-Led MSMEs.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Enterprise Development Officer
Equity Group Foundation
, Kenya
11.2022 - 12.2025
- Conducting training needs assessments among potential MSMEs for the Young Africa Works Kenya programme.
- Delivering entrepreneurship, digital, and financial education to MSMEs of Young African Works, Kenya.
- Facilitation of market linkages and business networks for MSMEs.
- Ensuring MSMEs trained under YAWK have access to financial services from Equity Group Holdings.
- Conducting demand-driven coaching and mentorship for MSMEs.
- Documentation and dissemination of success stories and lessons learnt in the programme.
- Participating in the development, review, and update process of training materials.
- Monitoring, evaluation, reporting, and reviewing of the progress of training conducted.
- Generating leads at the branch level for new loans, deposits, insurance, and investments.
- Conducting overall financial product sensitisation and marketing to existing and potential bank customers.
- Practising good relationship management with customers by offering a top-notch customer experience.
HR RECRUITER
Gratitude Inc
, Remote
03.2021 - 01.2022
- Handled recruitment activities from sourcing, screening, interviewing, and follow-up until the candidate is onboarded.
- Handling the full cycle of recruitment from sourcing candidates through the in-house database, using job portals, LinkedIn, and referrals.
- Interviewing, conducting thorough pre-screening and assessment of potential candidates, conducting skills assessments to evaluate candidates' technical skills and competencies, and assessing candidates' ability to fit the work environment.
- Building a new network, maintaining client relationships, preparing a database, and initiating new contacts.
Regional Sales Executive
Presuma General Suppliers
04.2019 - 12.2020
- Field Product Marketing and Order Management.
- Sourced new clients and ensured that product information was easily accessible to customers.
- Ensured strong customer relationships by effectively handling complaints and consistently following up on deliveries.
- Engaged clients by listening to their feedback on product quality, durability, and performance.
- Tracked and maintained accurate monthly records to measure performance.
- Researched and implemented different marketing strategies to gain a competitive advantage and market share.
Planning, Monitoring and Evaluation Intern
Nairobi City and Sewerage Company
09.2017 - 01.2018
- Analysed micro-macro business environment changes that may have implications for the company's performance.
- Reviewed the corporate strategic business plan.
- Analysed data on revenue and non-revenue water using MS Excel.
- Conducted monitoring and evaluation of ongoing projects in treatment plants.
- Drafted a logical framework matrix for the M&E exercise.
- Report writing on monitoring and evaluation findings.
Education
Kenya Certificate of Secondary Education -
Mugoiri Girls High School
11.2013
Certificate in Information Technology -
Unity College of Proffessional Studies
Nairobi08.2014
BSc - Strategic Management
Moi University
Eldoret04.2019
Skills
- Digital Marketing
- Business Strategy
- Monitoring and Evaluation
- Corporate Training
- Data Analysis
- Adult Learning Facilitation
- Project Management
- Financial services
- Business Networking
- Coaching and mentorship
- Talent Search
- Customer experience
- Customer relationship management
- Effective communication
- Donor Reporting
- Public speaking
- Strategic thinking and planning
- Business Development Services
- Microsoft Office Suite
- Budget management
- Digital Savvy
- Teamwork/Collaboration
- Problem-solving
- Adaptability/Flexibility
- Emotional Intelligence
- Time-Management
- People Mobilization
Certification
- Start and Improve Your Business (SIYB)- International Labour Organization
- Certificate in Digital Marketing-Mediacrest College
- Elevating Customer Experience- Moody's Analytics
- Foundation in Banking- Moody's Analytics
- Digital Foundation- The African Advanced Level Telecommunications Institute (AFRALTI)
PROGRAMS
- Kuza Agripreneurs Program- Digital training in Kirinyaga County
- National Government Affirmative Action (NGAAF INNET Program)- Entrepreneurship training in Kirinyaga and Embu County.
- Nyota Program- Muranga County/Kiambu County
- Ajira Program-Financial Literacy Training in Kirinyaga County
- Young Africa Works Kenya Program- Equity Group Foundation
- Climate Resilient Agri-Food Systems (CRAFS)- Equity Group Foundation
- IFC Goldman Sachs 10,000 Women program -Equity Group Foundation
Languages
English
Proficient
C2
Swahili
Advanced
C1
References
- Justus Mwaura, Relationship Manager, Business Equity Bank Kenya|, justus.mwaura@equitybank.co.ke, +254720712192
- Daniel Gachohi , Regional Cordinator Equity Group Foundation, daniel.gachohi@equitybank.co.ke, +254704040556
- Florence Kariithi, Grassroots Business Fund,fkariithi@jiinue.gbfund.org, +25472249894
- Simon Muriungi, Yakol Consultants, simonmuriungi@gmail.com, +254714592474
Timeline
Enterprise Development Officer
Equity Group Foundation
11.2022 - 12.2025
HR RECRUITER
Gratitude Inc
03.2021 - 01.2022
Regional Sales Executive
Presuma General Suppliers
04.2019 - 12.2020
Planning, Monitoring and Evaluation Intern
Nairobi City and Sewerage Company
09.2017 - 01.2018
Kenya Certificate of Secondary Education -
Mugoiri Girls High School
Certificate in Information Technology -
Unity College of Proffessional Studies
BSc - Strategic Management
Moi University