Japheth D. Obiya

• Sales and service to retailers and institutional customers
• Management of receivables to achieve company payment cycle
• Cash Flow Management to achieve collection targets and minimize risk
• Establishment and maintenance of good corporate relations with customers for efficient client service management
• Preparations of long-term supply agreements and customer specific quotations for key customers
• Captured up to 35% of business customers from large corporate and retail accounts
• Providing management with regular market intelligence on volume and value share, competitor activities and overall demand patterns in entire region.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Researching, collecting of information, monitoring and forecasting of new and upcoming projects
• Analyzing sales trends and variances and advise management on appropriate strategies and actions to enable company meet its objectives
• I have brought significant growth of 100% in aftermarket sales through creation and implementation of strategic sales and marketing.
• I do special assignments – e.g. Managing of partnership programs.
• Mentoring and coaching team of Trade Developer Representatives.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Offered friendly and efficient service to customers, handled challenging situations with ease.
• Used critical thinking to break down problems, evaluate solutions and make decisions
• Worked with customers to understand needs and provide excellent service

• Responsible for Brand Development and achievement of Sales Budgets in defined sales territory
• Conducted client visits for existing and potential outlets in assigned territory in order to achieve territory given sales targets and ensure sustained business growth
• Executed channel distribution plans and channel activations to heighten awareness levels and accelerate product off take
• Achieved product availability targets for assigned territory through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category
• Promoted product affordability on price and ensured adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type
• Managed to Increase retail coverage and POP management, which has contributed to growth of direct sales volume
• Established winning trading relationship with customers
• Maintained marketplace visibility marketplace by participating in industry-related and community activities.
• Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
• Researched competitors' activities and products to uncover new trends
• Evaluated performance against goals and implemented appropriate development plans.
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.

• Effected execution of all trade activities in assigned territory
• Managed existing accounts while developed new ones
• Achieved or exceeded company-defined sales quotas
• Exceeded customer expectations with quality of service and knowledgeable support.
• Managed overall growth of assigned territory and exceeded targets.
• Eliminated territorial infringement and undercutting by distributors
• Oversaw implementation of recommended channel margin structure that saw driven growth and uniformity
• Increased market share with launch of new products and expansion of existing customer base.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Started up of direct sales and developed new territories, which led to immense sales growth.

EABL, P&G, WRIGLEYS E.A, GSK AND BEIERSDORF, CENTRAL RIFT & SOUTH RIFT, Reporting to the Project Manager, main responsibilities included:

• Conducted marketing intelligence and identified competing product service offerings
• Led team of 20 members while providing exceptional customer service
• Product marketing Strategy and Campaign analysis (Pricing, communication tactics, product promotion)
• Trained, developed and managed competent team ( 20 Distributor Reps) by developing and elaborate evaluation based on route coverage and achievement of set targets
• Gathering, analysing and distributing relevant business information to target customers in timely, accurate and consistent manner.
• Mentored and guided employees to foster proper completion of assigned duties.
• Built strong relationships with customers through positive attitude and attentive response.
• Established open and professional relationships with team members to achieve quick resolutions for various issues.
• Mentored and guided employees to foster proper completion of assigned duties
• Conducted training and mentored team members to promote productivity and commitment to friendly service.
• Facilitated training for associates through daily coaching and regular performance appraisals.
• Built strong relationships with customers through positive attitude and attentive response
• Coached team members in customer service techniques, providing feedback and encouragement toward reaching sales goals
• Implemented new working processes to deliver multiple improvements
• Supported office business development and customer service