JACK JOEL ARIADA
Nairobi
Summary
An innovative digital marketer with vast experience in developing relevant content and managing social media platforms for organizations, strategically placing an organization on social media for maximum visibility and contributing to organizational growth through brand visibility.
Overview
8
8
years of professional experience
Work History
Regional B2C & E-Commerce Manager East & Southern Africa
Air France-KLM
06.2024 - Current
- Drive commercial outcomes and expand market reach through digital campaigns and ecommerce management
- Implement global brand and digital guidelines to ensure consistent adoption across local markets.
- Develop and implement marketing and communications strategies to boost e-commerce adoption and regional revenue.
- Define KPIs, created marketing activity calendars, and manage annual marketing budgets.
- Lead the design and execution of demand generation campaigns aligned with brand and business priorities.
- Manage the regional customer loyalty program and collaborate on enhancing digital channels for e-commerce growth.
Digital Coordinator
African Wildlife Foundation
09.2023 - Current
- Developing and executing digital marketing strategies.
- Creating and managing campaigns across multiple digital channels.
- Developing and managing content for website, blogs, and social media.
- Analyzing and reporting on the performance of digital campaigns.
- Developing and managing email marketing campaigns.
- Creating and optimizing SEO strategies.
- Managing and monitoring digital marketing budgets.
- Collaboration with the global team to ensure the campaigns are successful.
Digital Marketing Manager
Aquila East Africa
10.2021 - 09.2023
- Digital Marketing-I handled all aspects of digital marketing across the markets Aquila East Africa operates in, including strategy creation and execution for user recruitment and engagement, client acquisition, and brand awareness.
- Digital Ad Campaigns- Running multiple advertising campaigns on various social media networks (Facebook, LinkedIn, Instagram, etc.) and Search and Display channels (Google Ads and other DSPs) for panel recruitment, user retention and B2B leads generation.
- Social Media Management- Managing all company social media pages and other client's social media pages for content creation to publishing and reportion on KPIs.
- Email Marketing- Designing and sending email campaigns and web flows.
- Content creation- Researching on, writing, and designing key content pieces for our blog, email, website, social media, and other channels- both online and offline.
- Digital Reporting-I report on the company's performance using tools such as Google Analytics, HubSpot, PowerBI and Excel.
Digital Marketing Specialist
Bunisha Limited
06.2020 - 10.2021
- Optimizing content for the website and social networking channels such as Google Plus Instagram, Twitter & Facebook.
- Tracking the website traffic flow and providing internal reports regularly to the management.
- Fixing any error in online content and arranging webinars and webcasts for staff as requested.
- Attending networking events and product launches in order to keep abreast of the latest online trends.
- Identifying new digital marketing trends and ensuring that the brand is visible in the industry developments.
- Working on SEO of the website pages.
- Editing and posting content, videos, podcasts, and audio content on online sites.
- Promoting the company's product and services in the digital space through regular posts.
Digital Marketing Executive
Kensoko Kenya
01.2020 - 06.2020
- Analyzing digital data to draw key recommendations around website optimization.
- Conducting social media audits to ensure best practices are being implemented.
- Maintaining digital dashboard of several different accounts.
- Coordinating with the sales team to create marketing campaigns.
- Preparing emails to send out to customers in order to remind them of company services.
- Monitoring key online marketing metrics to track the success rate and advising on areas of improvement.
- Creating and maintaining online listings across e-commerce platforms.
- Ensuring that the brand message is consistent and quality standards are maintained.
Digital Marketing Specialist
Oceans Digital Marketing Agency
08.2018 - 11.2019
- Maintaining and reporting on web traffic from all social media.
- Building and supporting SEO strategies, including optimizing keywords in content marketing projects.
- Identifying habits of online customers and recommending strategies to reach a broader audience.
- Researching on social networks and features can benefit the company and implementing best practices in the industry.
- Ensuring timely responses to customers and followers' queries and comments.
- Using Excel functions to organize and analyse data.
- Developing recommendations to improve business operations going forward.
Education
Bachelors - Economics and Statistics
Kenyatta University
07.2019
International Computer Driving License (ICDL SA) - undefined
Unity College of Professional Studies
05.2013
Kenya Certificate of Secondary Education (K.C.S.E) - undefined
St Joseph's National School Kitale
11.2012
Skills
- Computer proficiency
- Microsoft Office
- IBM SPSS
- STATA
- Attention to details
- Creative
- Innovative
- Interpersonal skills
- Team working skills
- Resourcefulness
Awards
Best Digital Marketing Strategy in Africa, 2022, CASE IH International
Marketing Tools
- Google Analytics
- Hootsuite
- Facebook Business
- Google Ads
- HubSpot
- Google Tag Manager
- Mailchimp
- MailerLite
- Salesforce
- Dashthis
- Planable
- Ahrefs
- Sprout Social
Memberships And Affiliations
Member of Kenyatta Uni Economics Students Association
Short Term Roles
- Tutor, Unity College of Professional Studies
- Best Computer & Math's Student, St. Joseph's School, Elected two times
Hobbies and Interests
- Writing articles
- Innovation financing
- Board games
- Socializing
Timeline
Regional B2C & E-Commerce Manager East & Southern Africa
Air France-KLM
06.2024 - Current
Digital Coordinator
African Wildlife Foundation
09.2023 - Current
Digital Marketing Manager
Aquila East Africa
10.2021 - 09.2023
Digital Marketing Specialist
Bunisha Limited
06.2020 - 10.2021
Digital Marketing Executive
Kensoko Kenya
01.2020 - 06.2020
Digital Marketing Specialist
Oceans Digital Marketing Agency
08.2018 - 11.2019
Bachelors - Economics and Statistics
Kenyatta University
International Computer Driving License (ICDL SA) - undefined
Unity College of Professional Studies
Kenya Certificate of Secondary Education (K.C.S.E) - undefined
St Joseph's National School Kitale