EDWIN OKOTH OTIENO
Digital Marketing & Content Specialist
Nairobi
Summary
Results-driven Social Media & Digital Marketing Specialist with hands-on expertise in social media management, Meta advertising, video production, lead generation, and digital brand growth. Proven ability to manage multiple social media accounts across Instagram, Facebook, LinkedIn, and X while creating engaging content that drives traffic, leads, and audience engagement.
Experienced in producing high-quality video and graphic content, executing Meta lead generation campaigns, and leveraging AI-powered tools for content optimization and performance tracking. Skilled in content scheduling, CRM systems, marketing automation, analytics reporting, and multi-platform digital strategy execution.
Overview
3
3
years of professional experience
Work History
ICT & Digital Marketing Officer
Realty Boris Ltd
01.2025 - Current
- Manage and publish daily content across Instagram, Facebook, LinkedIn, and X platforms.
- Create engaging marketing content including reels, promotional videos, graphics, and social media campaigns for luxury real estate brands.
- Execute and optimize Meta ad campaigns focused on lead generation, traffic growth, and audience targeting.
- Produce and edit high-quality video content to improve brand awareness and digital engagement.
- Utilize AI-powered tools for content creation, audience monitoring, and campaign optimization.
- Schedule and maintain consistent 7-day content coverage using content planning and scheduling platforms.
- Monitor campaign effectiveness through analytics reporting, lead tracking, and conversion performance analysis.
- Scaled Meta leads from 811 to 2,540 while significantly reducing cost per lead.
- Improved SEO performance and managed WordPress website content and optimization.
- Managed CRM workflows, automation systems, and digital lead management using Zoho Bigin and Make.com.
ICT & Loan Collection Officer
Newark Ltd
01.2024 - 01.2025
- Managed reporting systems, operational follow-ups, and customer communication workflows.
- Maintained organized digital records and supported day-to-day ICT operations.
ICT & CCTV Technician
Secullence Ltd
01.2023 - 01.2024
- Delivered CCTV installations, technical support, maintenance, and troubleshooting services.
- Assisted clients with system configuration and technical issue resolution.
Education
Diploma - ICT
Bondo Technical Training Institute
01.2022
Skills
- Social Media Management
- Meta Ads & Lead Generation
- Content Creation & Strategy
- Video Production & Editing
- Graphic Design
- Community Engagement
- AI Content Tools
- Campaign Analytics
- SEO & WordPress Management
- CRM Systems (Zoho Bigin)
- Marketing Automation
- Google Ads
- Performance Reporting
- Social Media Scheduling
- Multi-Brand Account Management
- Meta Business Suite
- Canva
- Adobe Premiere Pro
- CapCut
- WordPress & Elementor
- Zoho Bigin CRM
- Makecom
- Voiceflow
- Google Analytics
- ChatGPT & AI Content Tools
- Microsoft Office Suite
Tools And Platforms
- Meta Business Suite
- Canva
- Adobe Premiere Pro
- CapCut
- WordPress & Elementor
- Zoho Bigin CRM
- Make.com
- Voiceflow
- Google Ads
- Google Analytics
- ChatGPT & AI Content Tools
- Microsoft Office Suite
Timeline
ICT & Digital Marketing Officer
Realty Boris Ltd
01.2025 - Current
ICT & Loan Collection Officer
Newark Ltd
01.2024 - 01.2025
ICT & CCTV Technician
Secullence Ltd
01.2023 - 01.2024
Diploma - ICT
Bondo Technical Training Institute