GRACE NDERU
Nairobi
Summary
Driven by a passion for digital marketing and brand management, I elevated Luton Medical Hospital's online presence, achieving a 20% increase in audience engagement through innovative social media campaigns and compelling content creation. Skilled in Adobe Photoshop and customer service, I excel at transforming complex ideas into accessible, impactful messages.
Overview
6
6
years of professional experience
Work History
Digital Marketing and Communications Officer
Luton Medical Hospital
04.2024 - Current
- Spearheading social media campaigns centered around various health observance days, such as Breast Cancer Awareness, Mental Health, and World Breastfeeding, by creating and generating engaging content that aligns with each theme and raises awareness.
- Managing paid advertising campaigns across multiple platforms, including Facebook, Instagram, and YouTube, to promote hospital services and events.
- Designing and creating visually compelling social media posters, print materials such as pathology request forms and patient TATs, and video content for social media, ensuring consistency with the hospital's brand and messaging.
- Editing and producing engaging videos for social media platforms, focusing on health-related topics, patient stories, and service offerings, to increase engagement and public awareness.
- Directing and producing mini-documentaries showcasing the hospital’s services, such as the Radiology Documentary highlighting the Imaging Centre’s services, including MRI and CT scans, and a documentary on the Dialysis Services offered at the facility.
- Collaborating closely with medical officers and specialists to curate and produce informative educational content on a range of health topics, such as diabetes, cancer, mental health, and cardiology, ensuring that the content is accessible and valuable to the audience.
- Coordinating medical camps and community outreach initiatives, working as part of a team to enhance healthcare accessibility.
- Leading the collaboration with a youth-led NGO to organise and execute a successful breast cancer awareness event in October, raising awareness and fostering community engagement.
- Successfully coordinated the production of a mini-documentary for the Radiology Department.
- Handling videography and video editing responsibilities by producing professional, high-impact videos featuring medical professionals to position Luton Hospital as a thought leader in the healthcare sector.
- Creating the hospital’s TikTok account is generating significant engagement with viral videos, such as the Dental Clinic Video, which amassed 32,500 organic views, and the Radiography Day Video, which reached 35,800 views.
- Diversifying content by incorporating short video formats, such as Instagram Reels and TikTok, increases engagement and breaks content monotony.
Marketing Executive
Learnovate Technologies, Limited
Nairobi
01.2022 - 04.2024
- Increased lead generation by 20% through targeted email marketing campaigns reaching over 2,000 prospects
- Generated KES
- 2.05 million in revenue within two years through social media paid campaigns, achieving KES 650,000 in 2022 and KES 1.4 million in 2023
- Developed digital content, twelve course outlines and ten infographics per month, using Adobe Photoshop, Illustrator, and Canva
- Moderated six webinars on professional certifications, attracting over 500 attendees
- Accelerated student enrollment by 10% by facilitating career talk fairs, providing career counseling, and improving website content accuracy
- Orchestrated communication strategies by handling over ten telephonic inquiries daily, resulting in a 25% decrease in average call duration and a 15% increase in customer satisfaction ratings
Sales and Marketing Intern
Learnovate Technologies Limited
Nairobi
05.2021 - 09.2021
- Facilitated four live webinars on technology topics, attracting potential students and generating interest in upcoming courses
- Coordinated two paid campaigns per month across different channels to promote class intakes and generate leads
- Conducted targeted tele-sales campaign by contacting 200 potential data science students, resulting in boosted enrollment
- Collaborated with the design team to create twenty social media posters every week: to promote courses and drive website traffic
Communications Intern
ICT Authority
Nairobi
11.2020 - 09.2021
- Co-authored four newsletter stories featured in the ICT Authority Newsletter
- Prepared two reports on virtual training for ICT Authority management and staff to facilitate informed decision-making
- Drafted three press releases to highlight the Authority's projects and events and secure media coverage
- Formulated fifteen social media messages posted on the ICT Authority's official Twitter page (now known as X) during 2 separate events
- Crafted two external appreciation letters to express gratitude to the Commission on Administrative Justice and Safaricom, fostering positive relationships
Digital Marketing Intern
Mobi-Water Company
Nairobi
07.2020 - 10.2020
- Designed thirty social media content pieces, both posters and videos, for social media advertising campaigns
- Monitored performance and audience interactions across four social media platforms: LinkedIn, Facebook, Instagram, and Twitter
- Analyzed two social media campaigns per month and submitted performance reports
- Engaged five social media audiences per day by responding to inquiries, and concerns and sending quotations of different products
Digital Marketing Intern
Cytonn Investments
Nairobi
02.2020 - 04.2020
- Assessed Cytonn's public relations performance with two tools, Reelmedia tool and Google Alerts, to analyze mentions on both traditional and digital media
- Evaluated digital inquiries using Agorapulse for seven Cytonn investment products across various social media platforms; to foster customer relations
- Created social media marketing content; three video scripts for Cytonn Money Market Fund, Cytonn High Yield Fund, and Cytonn ApartmentsThe Alma
- Authored ten weekly articles, 40 daily perspectives, and one weekly article published on Cytonn Investments website in the Blogs section
Public Relations and Communications Attaché
Kenya Medical Supplies Authority (KEMSA)
Nairobi
05.2019 - 08.2019
- Co-authored ten editions of the weekly KEMSA newsletter 'InfoTalk,' to keep stakeholders informed on key updates and news
- Conducted one interview with the Procurement Director on the benefits of a new business model, driving internal knowledge sharing
- Directed a health initiative for two days at KEMSA, championing healthy lifestyle choices to mitigate lifestyle diseases: to foster employee wellness, reduce absenteeism by 20% and enhance productivity
- Monitored two social media platforms during a minor crisis to identify and address online mentions to maintain a positive brand image
- Documented stakeholder engagement by capturing photos during a meeting with fifty health practitioners, showcasing KEMSA's collaborative approach to medical supply procurement
- Maintained awareness of public perception by reviewing daily newspapers for KEMSA mentions and relevant news stories
Education
Bachelor of Arts (B.A.) - Applied Communication
Multimedia University of Kenya
Nairobi, Kenya10.2019
Certification - ICDL
Graffins College
Nairobi, Kenya08.2015
High School Diploma -
St. Martins Girls Secondary School
Nairobi, Kenya11-2014
Skills
- Digital Marketing
- Customer service
- Public Relations
- Brand Management
- Graphic design
- Budget Oversight
- Decision Making
- Social Media Management
- Audience Analysis
- Campaign Analysis
- Meta Business Suite
- LinkedIn Sales Navigator
- HubSpot CRM Tool
- Mailchimp
- Adobe Photoshop
- Adobe Illustrator
- Canva
- Hootsuite
- Buffer
- Agorapulse
- Google Analytics
- Google Ads
- Microsoft Teams
- Microsoft Office Suite Expertise
- Community engagement
- Web analytics
- Press release writing
- Google analytics
- Campaign development
- CRM management
- Internal communications
Timeline
Digital Marketing and Communications Officer
Luton Medical Hospital
04.2024 - Current
Marketing Executive
Learnovate Technologies, Limited
01.2022 - 04.2024
Sales and Marketing Intern
Learnovate Technologies Limited
05.2021 - 09.2021
Communications Intern
ICT Authority
11.2020 - 09.2021
Digital Marketing Intern
Mobi-Water Company
07.2020 - 10.2020
Digital Marketing Intern
Cytonn Investments
02.2020 - 04.2020
Public Relations and Communications Attaché
Kenya Medical Supplies Authority (KEMSA)
05.2019 - 08.2019
Bachelor of Arts (B.A.) - Applied Communication
Multimedia University of Kenya
Certification - ICDL
Graffins College
High School Diploma -
St. Martins Girls Secondary School
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