Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
References
References
Hi, I’m

Bertrand Iroegbu

Business Development Consultant
Nyali

Summary

BUSINESS DEVELOPMENT EXECUTIVE WITH EXTENSIVE SALES AND MARKETING EXPERIENCE.

Versatile Business Development Associate highly effective at generating leads, developing pipelines, and closing sales. Offering 12+ years of identifying new revenue streams and potential clients to meet growth objectives. Thrives on challenge and competition.

Overview

14
years of professional experience

Work History

Freelance Consultant
Nyali, Mombasa County

Business Development Consultant
02.2022 - Current

Job overview

  • Set up and maintained global account management and reporting tools and processes.
  • Improved sales documents with new and improved features.
  • Streamlined sales processes by eliminating redundancy in re-entry of sales leads.
  • Reviewed client concerns and recommended appropriate changes to supervisors.
  • Marketed services to current clients as well as local and national businesses resulting in $50k in revenue
  • Managed needs of more than 50 customers at once using strong prioritization and multitasking abilities
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Enhanced overall company competitiveness by researching competitor strengths/weaknesses and recommending appropriate countermeasures.
  • Optimized sales funnel management practices, leading to increased lead conversion rates and shorter sales cycles.
  • Mentored junior team members, cultivating culture of continuous improvement internally.
  • Implemented data-driven decision-making processes that informed resource allocation and prioritization of business opportunities
  • Cultivated performance-driven culture through consistent coaching, feedback, and recognition of employees'' contributions to organizational success.

Dutch Water Limited
Mtwapa, Kilifi County

Head of Sales and Marketing
01.2021 - 12.2021

Job overview

  • Tasked to revive dwindling sales of company while spearheading re-launch of online section to reach out and manage digital consumers.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff
  • Conducted market research to identify customer needs and preferences
  • Managed sales promotions and marketing strategies on major social media sites
  • Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints
  • Managed production of leaflets, posters and newsletters
  • Evaluated market data to develop and create business strategies and marketing plans
  • Analyzed and forecasted monthly sales data of existing marketed companies within designated area
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Cultivated and maintained strategic alliances with key partners and vendors
  • Strengthened customer loyalty through exceptional account management and personalized service offerings.
  • Managed budgets for sales and marketing activities, ensuring optimal allocation of resources for maximum return on investment.
  • Boosted brand visibility with innovative marketing campaigns across digital and traditional channels

Strategic group UAE
DMC, Dubai

Sales and Marketing Consultant
10.2014 - 01.2021

Job overview

  • Establishing, developing and maintaining positive business relationships with current and prospective clients with aim of expanding customer base and generate new business.
  • Constructed and shared presentations for shareholders on reasons why company needed re-investment and what ROI's they should expect.
  • Created buzz using marketing strategies to increase consumer demand by 45% for new range of products.
  • Handled team managing over 100 outbound sales calls per day to connect with cold and warm leads
  • Collaborated with cross-functional teams to develop comprehensive solutions that led to improved sales outcomes for clients.
  • Mentored junior team members, sharing industry knowledge and best practices to enhance overall team performance in achieving goals.
  • Developed persuasive sales presentations that showcased product benefits, leading to increased conversion rates among potential customers.

Impact Porter Novelli - UAE
Emirates Tower, Dubai

Digital Media Consultant
05.2012 - 08.2014

Job overview

  • Managed portfolios for Fortune 500 companies such as Gillette, Duracell, Castrol, Downy, Tide, Ariel, Mercedes Benz, Thank U Mom and Castrol Arabia
  • Managed online and mobile acquisition programs with focus on CPA, CPI and CPC
  • Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging
  • Oversaw account activity on search platforms using Google AdWords and Bing ads
  • Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders

ITP Publishing Group
Media City, Dubai

Consumer Online Executive
08.2010 - 04.2012

Job overview

  • Managed digital section for Harpers Bazaar Arabia, TimeOut Dubai, Charged ME, Arabian business and more.
  • Established long-term client relationships through consistent delivery of high-quality products and services.
  • Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
  • Enhanced customer satisfaction by streamlining communication channels and improving response times.

Education

Hootsuite Online University
Online University

Master of social works
01.2012 - 04.2012

University Overview

Middlesex University UK
Dubai, UAE

Information Technology and Business Information Systems from Business Information Systems
01.2010 - 01.2010

University Overview

APTECH India
Maryland Campus

Advanced Diploma in Software Engineering from Software Engineering
01.2008 - 01.2008

University Overview

Skills

    Account Management

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Accomplishments

Accomplishments
  • Supervised team of 20 staff members which saw the digital team department become a standalone within the company.
  • Collaborated with team of 15 in the development of Ariel Shine under the sun, Thank U Mom Arabia, Pampers sleep, love and play.
  • Resolved product misconception and wrong interpretation of brand messaging by educating consumers and developing an FAQ.
  • Achieved a successful product launch through effectively helping with planning an online game titled design your car which drew the interest of the target audience to the product.

Timeline

Business Development Consultant
Freelance Consultant
02.2022 - Current
Head of Sales and Marketing
Dutch Water Limited
01.2021 - 12.2021
Sales and Marketing Consultant
Strategic group UAE
10.2014 - 01.2021
Digital Media Consultant
Impact Porter Novelli - UAE
05.2012 - 08.2014
Hootsuite Online University
Master of social works
01.2012 - 04.2012
Consumer Online Executive
ITP Publishing Group
08.2010 - 04.2012
Middlesex University UK
Information Technology and Business Information Systems from Business Information Systems
01.2010 - 01.2010
APTECH India
Advanced Diploma in Software Engineering from Software Engineering
01.2008 - 01.2008

References

References
  • Benjamin Nwachukwu, Manager, Enterprise Data Governance - Ovintiv, Canada, n_bennie@yahoo.com
  • Bilha Kanyora, Sales Team Lead - Dutch Water Limited, Mombasa, 0704348885

References

References
  • Benjamin Nwachukwu, Manager, Enterprise Data Governance - Ovintiv, Canada, n_bennie@yahoo.com
  • Bilha Kanyora, Sales Team Lead - Dutch Water Limited, Mombasa, 0704348885

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Bertrand IroegbuBusiness Development Consultant