Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Hi, I’m
Anne Wandeto
Marketer
20926- 00100 Nairobi
Summary
Overview
14
years of professional experience
16
years of post-secondary education
Work History
KASNEBNairobi
SENIOR MARKETING & COMMUNICATION OFFICER
08.2014 - Current
Job overview
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Identified potential markets to capitalize on underserved areas.
- Established and managed overall business plan for the marketing and communications division.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
CO-OPERATIVE BANK OF KENYANairobi
CREDIT RELATIONSHIP OFFICER
01.2010 - 07.2014
Job overview
- Marketed for new business for the bank and conducted initial assessments on potential clients.
- Scheduled interviews with potential clients at their business to gather necessary information to complete the loan application.
- Appraised loan applications and completed all required documentation for disbursement.
- Completed and perfected all loan documentation.
- Proved successful working within tight deadlines and a fast-paced environment.
- Provided timely and organized response to any queries or problems raised by the clients.
- Maintained a good loan portfolio, by aggressively following up on defaulting clients.
MADISON INSURANCE CO. LIMITEDNairobi
CUSTOMER SERVICE OFFICER
11.2008 - 11.2009
Job overview
- Provided primary customer support to internal and external customers.
- Assisted call-in customers with questions and orders.
- Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Promoted company brand and unique offerings through personalized customer service.
Education
CIMU.K
from POSTGRADUATE DIPLOMA IN MARKETING
10.2021 - 10.2022
University Overview
DIGITAL MARKETING INSTITUTEIRELAND
from DIPLOMA IN DIGITAL MARKETING
08.2019 - 01.2020
University Overview
JKUATNairobi, Kenya
from MASTER OF SCIENCE PROCUREMENT & LOGISTICS
09.2012 - Current
University Overview
JKUATNairobi
from BACHELOR OF COMMERCE, MARKETING.
05.2005 - 07.2009
University Overview
Skills
Sales and marketing strategies
Marketing and advertising
Digital marketing knowledge
Targeted marketing campaigns
Internet marketing
Timeline
CIM
from POSTGRADUATE DIPLOMA IN MARKETING
10.2021 - 10.2022
DIGITAL MARKETING INSTITUTE
from DIPLOMA IN DIGITAL MARKETING
08.2019 - 01.2020
SENIOR MARKETING & COMMUNICATION OFFICER
KASNEB
08.2014 - Current
JKUAT
from MASTER OF SCIENCE PROCUREMENT & LOGISTICS
09.2012 - Current
CREDIT RELATIONSHIP OFFICER
CO-OPERATIVE BANK OF KENYA
01.2010 - 07.2014
CUSTOMER SERVICE OFFICER
MADISON INSURANCE CO. LIMITED
11.2008 - 11.2009
JKUAT
from BACHELOR OF COMMERCE, MARKETING.
05.2005 - 07.2009