Summary
Overview
Work History
Education
Skills
Websites
Languages
Professional Organizations
Timeline
Hi, I’m

ODHIAMBO ODUOR MARK

Brand, Marketing & Communication
Nairobi

Summary

I am an Impact-oriented Brand, Marketing, Communications & Public Relations professional with over 6 years' experience with exposure to a wide portfolio of local, regional, and multinational brands in Kenya. My strengths lie in Marketing Strategy Development, Content Development, Strategy Development, Media relations, Product Positioning, Internal Communications, Events management, and Stakeholder Engagement. I am confident that the skills gained working with brands would position me as a more effective Marketing, Events and Corporate Communications Professional

Overview

8
years of professional experience

Work History

Zamara

Senior Advisor - Strategic Communication, Brand and Marketing
01.2024 - Current

Job overview

  • Continuously monitor budget spend to ensure cost optimization and prevent overspending.
  • Develop and finalize budgets in advance for all Marketing and PR led activities to enhance financial planning and accountability.
  • Actively drive lead generation through strategic Marketing and PR efforts, including articles, website blogs, media placements and social media to attract and convert potential customers.
  • Oversee the performance and development of junior team members, ensuring they meet their deliverables and contribute effectively to department goals.
  • Foster a culture of engagement and accountability within the team by providing guidance, support, and regular performance check-ins.
  • Overseeing the PR & Marketing strategy for the company.
  • Offer support to the rest of African countries regarding marketing, promotion and communication requirements.
  • Provide support in media planning and media buying processes.
  • Managing the redesign of the company website.
  • Collaborate with departmental and business heads to develop campaigns and tools for advancing marketing initiatives.
  • Manage agency partners to ensure delivery.
  • Support relations with internal and external publics through media briefings, planning trainings and appropriate stakeholder engagement activities.
  • Lead the coordination of sponsorships, events and promotional activities involving Zamara.

Zamara Group

PR Lead
05.2021 - 12.2022

Job overview

  • Provide communication support to the whole Group.
  • Handle CEO LinkedIn page.
  • Execute internal communications through monthly bulletins, engagement activities and storytelling.
  • Promote executive visibility by delivering a thought leadership plan for select organizational leaders.
  • Lead the PR planning, organizing and execution of events, campaigns, and social media strategies to generate publicity.
  • Conduct executive briefings as well as draft and distribute content including speeches, e-newsletters, staff bulletins and press releases.
  • Manage agency partners to ensure delivery.
  • Led the communications for the launch of the first micropensions solutions in Africa.
  • Managed to provide synergy and have communication support for all Zamara conferences.

Hill & Knowlton Strategies

Senior Account Executive
10.2019 - 05.2021

Job overview

  • Company Overview: Hill+Knowlton Strategies is an international public relations company with 85 offices worldwide in 49 Countries. The Company is present in 7 African countries namely; Kenya, Uganda, Tanzania, Rwanda, Nigeria, Ghana and South Africa. The Company believes in combining passion, innovation and creativity with deep industry knowledge to support clients through understanding the unique environments and locations in which its clients operate.
  • Planned and implemented effective PR campaigns in liaison with the marketing/brand managers of the respective accounts.
  • Serving as a day-to-day lead in special projects, helping to drive value through communications each day in partnership with internal teams and client.
  • Drafting captivating strategic communications and stakeholder engagement, communication materials including messaging plans, media outreach content, social content and digital amplification.
  • Developing, formatting and assembling presentations that outline strategic communications initiatives.
  • Leading brainstorms to generate creative ideas that achieve client goals to stand out among the competition.
  • Interacting with C-Suite executives to discuss strategy and business goals.
  • Collaborating with Hill+Knowlton Strategies leadership on new business opportunities.
  • Leveraging insights and research to uncover new opportunities for clients.
  • Managing client budgets and billing.
  • Hill+Knowlton Strategies is an international public relations company with 85 offices worldwide in 49 Countries. The Company is present in 7 African countries namely; Kenya, Uganda, Tanzania, Rwanda, Nigeria, Ghana and South Africa. The Company believes in combining passion, innovation and creativity with deep industry knowledge to support clients through understanding the unique environments and locations in which its clients operate.
  • Led the whole brand revamp of Kenindia Assurance from the tagline to the entire brand guidelines.
  • Let the two-year integrated marketing and communications approach that elevated Nokia smartphones to position four after their entry in the market in 2017.

Hill & Knowlton Strategies

Account Executive
08.2018 - 09.2019

Job overview

  • Research and Reporting for a cross section of clients. Giving the teams the updates on the news and current affairs affecting business various sectors in Kenya.
  • Assist in media relations and putting together of content for clients Media invitation to press events and relationship building to update the media database.
  • Draft material for review internally before sharing with client for approval.
  • Event management of press conferences to execute the agreed concept from supplier coordination to set up and ensure branding is aligned as required.
  • Our Campaign for Housing Finance, dubbed 'An Army of 1 Million Artisans' won 2018 PRSK Overall Campaign of the year as well as the Social Investment Campaign of the Year.

Hill & Knowlton Strategies

Trainee Account Executive
12.2017 - 07.2018

Job overview

  • Oversaw the consistent generation of clients' communication materials from concept development, research, writing through to editing.

Education

Simon Page - Chartered Institute of Marketing

Diploma from Professional Digital Marketing
06.2025

University Overview

ShangTao Media College

Higher National Diploma from 3D Animation and Design
06.2025

University Overview

ShangTao Media College

Certificate from Graphic Design
09.2022

University Overview

Moi University

Bachelor of Science from Communication and Public Relations
12.2016

University Overview

St Mary's School Yala

Kenya Certificate of Secondary Education (KCSE)
01.2011

University Overview

GPA: B

Skills

  • Media Relations
  • Editorial Development
  • Content Development
  • Marketing Strategies and Campaigns
  • Product Positioning and Branding
  • Strategy Development
  • Internal Communication
  • Events Management
  • Supplier/Vendor Management
  • Team player

Websites

Languages

English
Kiswahili

Professional Organizations

Professional Organizations
Public Relations Society of Kenya (PRSK), Member

Timeline

Senior Advisor - Strategic Communication, Brand and Marketing
Zamara
01.2024 - Current
PR Lead
Zamara Group
05.2021 - 12.2022
Senior Account Executive
Hill & Knowlton Strategies
10.2019 - 05.2021
Account Executive
Hill & Knowlton Strategies
08.2018 - 09.2019
Trainee Account Executive
Hill & Knowlton Strategies
12.2017 - 07.2018
Simon Page - Chartered Institute of Marketing
Diploma from Professional Digital Marketing
ShangTao Media College
Higher National Diploma from 3D Animation and Design
ShangTao Media College
Certificate from Graphic Design
Moi University
Bachelor of Science from Communication and Public Relations
St Mary's School Yala
Kenya Certificate of Secondary Education (KCSE)

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ODHIAMBO ODUOR MARKBrand, Marketing & Communication