Continuous Learning & Self Development
ZAWADI IRUNGU
PPC Specialist | Google Ads | Facebook Ads
Worldwide
Summary
After gaining experience as a Junior Media Buyer, where I focused on Google and Facebook Ads campaigns, my drive to excel as a PPC Specialist remains strong. I've honed my skills in digital advertising, particularly in driving results through these platforms. Now, I'm eager to contribute to your team's success. My enthusiasm for learning, attention to detail, and expertise in crafting ad copy and optimizing campaigns make me a valuable asset.
Overview
3
3
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Junior Google & Meta Ads Manager
Elumin Agency
12.2022 - 02.2024
- Responsible for reporting ads performance by writing weekly and monthly reports.
- Media Buying on multiple ad platforms: Google, TikTok, Facebook, Instagram & YouTube Ads
- Crafting of Ad copy and creatives by balancing brand voice, creativity and speed in order to learn interactively & make adjustments towards account performance
- Ascension models tracking solutions through deep understanding of Google Analytics, Google Tag Manager and custom tracking codes implementation
- Juggled multiple projects and several clients successfully and always met tight deadlines
- Reporting ad performance across channels direct to the client
- Developed key strategies for Client Ad
- Accounts to meet their target KPI's successfully within specified time frames
- Researched & Developed various agency lead magnets that led to more cheats for the agency
- Routinely audited many client ad accounts to keep them in line with Facebook & Google's ever-changing ad policies
- Actively engaged with helping other media buyers in their own accounts to maintain performance across all client accounts
- Improved the agency's Standard of Operating Procedures (SOPs) based on industry trends & recommendations from Google and Facebook.
Volunteer - Media Buyer
88 Marketing & Science
04.2022 - 11.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.
- Managed social media accounts for clients, generating interest for existing and upcoming service releases.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Bachelor of Commerce in Finance -
Kenyatta University
Nairobi, Kenya 04.2001 -
High School Diploma -
St. Anne's Lioki
Nairobi, Kenya 04.2001 -
Skills
Agency Development : Budget Management, Conversion Rate Optimization, Competitive Analysis, CRM Integration, A/B Testing, Ecommerce Brand Building, Reporting Data & Insights Reports
undefinedCertification
HemonX Media Buyer
Accomplishments
- I was responsible for managing over $100k in ad spend for Elumin Agency, where I expertly led the website strategy and developed a product roadmap, resulting in a 24% increase in revenue and 36% growth in website traffic year-over-year.
- Demonstrated an aptitude for quickly learning and adapting to new situations, essential for the fast-paced and ever-changing marketing industry.
- Acquired extensive knowledge of media planning, buying, and optimization across various platforms, enabling me to develop targeted and effective campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
Personal Information
Nationality: Kenyan
Interests
Hiking
Yoga
Photography
Certificates
- HemonX Media Buyer
- Skillshop Google Ads
- PMAX PPC Mastery
Timeline
Junior Google & Meta Ads Manager
Elumin Agency
12.2022 - 02.2024
Volunteer - Media Buyer
88 Marketing & Science
04.2022 - 11.2024
Bachelor of Commerce in Finance -
Kenyatta University
04.2001 -
High School Diploma -
St. Anne's Lioki
04.2001 -
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