Zaitun W. Ali
Nairobi
Summary
Dynamic content marketing professional with a strong track record at Old Mutual, specializing in community engagement, and effective content strategy. Demonstrated expertise in social media management and creative ideation has led to significant brand development and targeted audience initiatives, enhancing online visibility. Achievements include optimizing campaigns that resulted in a 30% increase in engagement.
Strengths also lie in the ability to drive viewer engagement, deliver high-quality content on time, and within budget, while fostering creative environments. Previous experience in media production reflects success in improving show ratings and driving program innovation.
Overview
10
10
years of professional experience
1
1
Certification
Work History
CONTENT MARKETING AND COMMUNITY MANAGER
OLD MUTUAL
Nairobi
01.2025 - Current
- Develop and create high-quality, visually appealing, and engaging content (text, images, videos) for social media platforms and the company website.
- Collaborate with the business marketing team to develop and implement a comprehensive content plan that aligns with the company's goals and objectives.
- Manage the content calendar, and ensure consistent and timely posting according to the content calendar.
- Design initiatives to keep the community active, fostering a positive environment.
- Monitor and respond to comments, messages, and mentions on social media platforms to engage with the audience, and maintain a positive online presence.
- Create and manage programs to identify and reward brand advocates.
- Ensure community feedback influences product development and marketing strategies.
- Develop and optimise email campaigns to drive engagement and conversion.
- Plan webinars with internal experts, and guest speakers.
- Track and analyse performance metrics, such as engagement, reach, and conversion rates.
- Provide regular reports to the marketing team, with actionable insights.
- Work closely with other teams, such as business marketing, digital and data, and customer service, to ensure cohesive messaging and a consistent brand voice across all channels.
- Assist in planning and executing social media campaigns, including contests, promotions, and partnerships with influencers, or other brands.
- Ensure that all content created adheres to the company's brand voice, guidelines, and policies.
SENIOR CONTENT STRATEGIST: TV PRODUCER/ PRESENTER
STANDARD GROUP PLC
Nairobi
01.2023 - 12.2024
- TV Director, Producer, and Health Journalist for in-house produced magazine, lifestyle, and sports shows.
- Ensuring that the final product meets broadcast standards and is delivered within the scheduled time.
- Analysed performance metrics to refine content strategy and increase viewer retention.
- Utilised strategic and forward-thinking business techniques to maximise turnover.
- Overseeing production by managing the crew and talent on location and in the studio to ensure discipline and optimum output, calling for the camera shots, conducting interviews, and handling equipment.
- Develop, write, and edit marketing and communications materials, including press releases, blog posts, and social media content.
- Track analytics and create reports detailing the successes and failures of media and communications campaigns.
- Marketing programs by ensuring the program promo is released in good time, social media platforms are active, responding to feedback from viewers, and suggesting marketing opportunities for the program.
- Event management from inception to execution for company brand products like Choma na Ngoma, Club Kiboko Festival, and KTN Home rebranding event.
- Stayed abreast of all company and federal regulations to ensure that the organization's content productions were fully compliant.
- Coordinated with other departments such as design or engineering to develop cohesive campaigns.
- Analysed performance metrics to refine content strategy and increase viewer retention.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Provided guidance on tone of voice, word choice, and style conventions when creating copy.
- Curated content for a diverse audience, tailoring messages to different demographic groups.
CREATIVE MULTIMEDIA PRODUCER/ DIGITAL MANAGER
SWITCH TV
Nairobi
06.2020 - 12.2021
- Develop targeted social media campaigns for products, events, and milestone days
- Manage and develop innovative and strategic cutting-edge social media content and campaigns, grow audience on Facebook, Twitter, Linked In and other relevant existing and emerging platforms
- Promote search engine optimisation, and provide monitoring and analysis to streamline performance for better outcomes.
- Keep up-to-date with new trends, developments and opportunities in the digital space and recommend how we can exploit them to help achieve our corporate goals and implement them
- Collaborate with colleagues and other departments to generate and create innovative digital and multimedia products that will appeal to specific audiences.
- Train staff on how to optimise social media use, and manage access to social media accounts and social media communities.
- Flexibility and adaptability to perform other duties as and when requested by the Media Department.
- Work with the Communications team to develop and implement a Social Media Strategy, imparting key 'unique selling points' with audience-specific, tailored content
- Collaborated with writers and producers to translate visions into visuals.
- Developed multimedia content for web and social media platforms.
- Collaborated with creative directors to develop innovative visual storytelling solutions.
- Designed storyboards to communicate project objectives and design concepts.
- Organised video shoots on location or in studio environments.
- Maintained quality control of all aspects of the production process.
- Promoted company products and supervised online and offline campaigns.
- Aligned company marketing messages with product and business strategies.
- Directed talent during live action shoots while maintaining a safe working environment.
WEB CONTENT PRODUCER/ SUB EDITOR
NATION MEDIA GROUP
07.2020 - 01.2021
- Served as an Online Print writer under the Daily Nation features desk, specializing in lifestyle journalism
- Acted as the Sub -Editor of Stories for the DN2 Parenting segment for the Daily Nation
- Utilized CMS-Core Media System application to produce and publish approved scripts
- Conducted thorough research, staying up to date with trends and daily occurrences to develop engaging articles and features
- Verified information and conducted research about interview sources
- Wrote, edited, proofread, and subbed text to ensure accuracy and quality
- Collaborated with designers, photographers, editors, and social media managers to enhance the publishing process
- Read and reviewed work of junior journalists and advised on necessary changes to achieve journalistic standards or improve readership
- Highlighted issues of public interest and importance to drive change
- Investigated stories using public research, interviews and surveillance
- Worked closely with top leaders and writing teams in finalising projects ranging in value and complexity
- Leveraged understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
MEDIA AND COMMUNICATIONS COORDINATOR
AFRICA 24 MEDIA
01.2017 - 09.2018
- Support implementation of PR and Media strategies, tactics and messages to achieve maximum measurable impact on programmatic, policy and campaigns
- Build and maintain excellent relationships with relevant journalists, broadcasters and commentators in media
- Draft media announcements, releases and advisories
- Prepare and support formulation of background notes, speeches and talking points for public appearances
- Support development and use of related infrastructure, including press lists, media monitoring services, online broadcast video delivery services, etc
- Offer expert advice on reputational and other media risks arising from programmatic, policy and campaigns issues
- Develop a media outreach plan to identify and build relations with a network of traditional and specialized media and maintain these relations to increase media profile
- Monitor and evaluate media coverage
- Including, advice on outreach activities with press and other communication target groups
- Outlined social media comms strategy to support press campaigns
- Organised media events, fundraisers and entertainment to generate media interest
COMMUNICATIONS MANAGER/ PR
AFRICAN RURAL AND AGRICULTURAL CREDIT ASSOCIATION (NGO)
05.2015 - 11.2016
- Develop and execute a strategic communication plan to enhance the company's brand image and reputation.
- Manage the company's social media presence, including content creation, community management, and monitoring of social media channels.
- Led the development and implementation of strategic communication plans to enhance company reputation and stakeholder engagement.
- Directed crisis communication strategies to mitigate negative publicity and maintain positive public perception.
- Created content for various media including press releases, website copy, newsletters, brochures, and email campaigns.
- Organised and managed high-profile corporate events, including press conferences, product launches, and trade shows.
- Conferred with labor relations managers to develop internal communications to inform employees of company activities.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Partnered with internal business stakeholders, subject matter experts and thought leaders to develop internal and external content to highlight purpose-driven projects and unique culture.
- Wrote and edited campaigns to deliver on strategies and meet project objectives.
- Tracked performance metrics related to communications efforts including website visits, clicks, impressions, conversions.
Education
Bachelor of Arts - Linguistics, Media and Communication
Moi University, Main Campus
Eldoret01.2018
Kenya Certificate of Secondary Education -
St.George's Girls' Secondary School
Nairobi, Kenya01.2012
Skills
- Communication
- Media production
- Public relations
- Research
- Creative thinking
- Team Collaboration
- Organisational Skills
- Social Media Management
- Leadership
- Problem solving
- Email marketing
- Community engagement
- Content strategy
- Brand development
- Audience targeting
- Customer relationship management
- Market research
- Risk assessment
Training
- Digital journalism - Reuters 2022
- Investigative Journalism - Aga Khan University
- Mentorship Program - WIN Africa
Hobbies and Interests
- Motivational Speaking
- Pursuing innovation technology
- Attending Conferences and Seminars
- Watching Educational Documentaries
- Reading and Researching
References
- Faith Oneya, Senior Editor, Nation Media Group, 0787726768
- Eddy Kavai, Senior Producer/Quality Assurance, Media Max, 0727142728
Certification
- Investigative journalism- Aga Khan University
- Introduction to Digital Journalism- Reuters
- She Leads Media -Baraza Media Lab
- Art of Storytelling- Women in Global Health
Accomplishments
- 2nd Runners Up- Media Icon of the Year by Afriglo Women Awards
Timeline
CONTENT MARKETING AND COMMUNITY MANAGER
OLD MUTUAL
01.2025 - Current
SENIOR CONTENT STRATEGIST: TV PRODUCER/ PRESENTER
STANDARD GROUP PLC
01.2023 - 12.2024
WEB CONTENT PRODUCER/ SUB EDITOR
NATION MEDIA GROUP
07.2020 - 01.2021
CREATIVE MULTIMEDIA PRODUCER/ DIGITAL MANAGER
SWITCH TV
06.2020 - 12.2021
MEDIA AND COMMUNICATIONS COORDINATOR
AFRICA 24 MEDIA
01.2017 - 09.2018
COMMUNICATIONS MANAGER/ PR
AFRICAN RURAL AND AGRICULTURAL CREDIT ASSOCIATION (NGO)
05.2015 - 11.2016
Bachelor of Arts - Linguistics, Media and Communication
Moi University, Main Campus
Kenya Certificate of Secondary Education -
St.George's Girls' Secondary School
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