Winny Graff
Content Manager
Washington, DC
Summary
Deadline-driven, creative communications professional with 9+ years of experience. Proven record of cross-group collaboration to build brand awareness and support business goals through compelling content.
Specialties include social media management, copywriting, editing, digital marketing, design, email marketing, analytics and AP style.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Marketing & Administration Manager
Whatcom Museum
06.2017 - 01.2023
- Managed social media channels and oversaw social media strategy, including paid and organic campaigns.
- Designed and edited marketing collateral for print and web.
- Created compelling written content such as blog posts, landing pages, email newsletters, press releases, and social media posts to raise awareness and engagement around Museum's mission and programs.
- Spearheaded COVID-19 communications, keeping out audiences-employees, board members, volunteers, media, and the public-informed and engaged despite constant change.
- Managed website and tracked analytics.
- Contributed to the Whatcom Arts Project, a collaborative organization representing performing and visual arts organizations in Whatcom County.
- Assisted with community outreach and engagement for programs and exhibitions.
- Coordinated with colleagues to create and execute communications and marketing plans.
- Developed and maintained a photo library for promotional material.
Assistant Assignment Editor
Skagit Publishing LLC.
01.2014 - 05.2017
- Assisted with hiring reporters and interns.
- Managed a team of reporters for a daily newspaper.
- Selected wire content for daily newspaper.
- Edited photos for print and online.
- Liaised with advertising department to coordinate and support paid social campaigns.
- Updated website using a content management system.
- Designed pages for daily newspaper and weekly publications.
- Used analytical tools to track social media and website performance
- Oversaw social media accounts and social media strategies, including training staff on best practices.
Copy/Design Intern
The Bellingham Herald
03.2011 - 02.2012
- Updated website content.
- Designed and proofread pages for daily newspaper and specialty publications.
- Checked facts for all written content.
Education
Associate of Arts - Digital Marketing Science
Western Washington University
Washington 05.2001 -
Bachelor of Arts - Journalism
Western Washington University
Bellingham, Washington 05.2001 -
Skills
Content Strategy
Top-level performance
Attention to detail
Digital trends
Copy editing
Digital media
SEO
Proofreading
Social media marketing
Editing
Press releases
Timeline
Digital Marketing & Administration Manager
Whatcom Museum
06.2017 - 01.2023
Assistant Assignment Editor
Skagit Publishing LLC.
01.2014 - 05.2017
Copy/Design Intern
The Bellingham Herald
03.2011 - 02.2012
Associate of Arts - Digital Marketing Science
Western Washington University
05.2001 -
Bachelor of Arts - Journalism
Western Washington University
05.2001 -