WINNIE WAMBUI
Nairobi
Summary
Analytical professional with technical knowledge and critical thinking skills to thrive in data-driven environments. Tackles challenges with positivity and drive to overcome. Works great alone or with others and consistently exceeds expectations.
I am an ambitious and driven personality. I thrive under
Pressure and absorb my environment to be used to my
Advantage. My objective is to participate majorly in the growth and development of this organization and position myself where fulfillment and ultimate life progression is inevitable for both me, and those around me.
Overview
10
10
years of professional experience
Work History
Marketing Opportunities Specialist
Efficaxx Consultants
Nairobi
01.2021 - 12.2022
- Forecasted and tracked marketing and sales trends, analyzing collected data
- Gathered data on competitors and analyzed prices, sales and method of marketing and distribution
- Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters and other professionals
- Developed and implemented procedures for identifying advertising needs
- Developed strong relationships with clients to grow business networks
- Represented brand during special events, customer interactions and sales
- Compiled and developed materials to submit to granting and other funding organizations and events
- Event Planning and Coordination.
Marketing Manager
Frederick Bittiner Wear Kenya
Nairobi
10.2020 - 04.2021
- Planning publicity strategies and campaigns as well as social media management
- Writing and producing presentations and press releases
- Dealing with enquiries from the public, the press, and related organizations
- Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits
- Speaking publicly at interviews, press conferences and presentations, providing clients with information about new promotional opportunities and current PR campaigns progress
- Analyzing media coverage
- Commissioning or undertaking relevant market research.
General Manager, Marketing And PR
Sidebar Logistics (Now SideBar Media)
Nairobi
07.2016 - 12.2020
- Contributed to brand message development, driving brand consistency across platforms
- Oversaw media management software and CRM, supporting utilization of essential communications tools
- Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes
- Developed and implemented strategic plans to include budget considerations, site goals, and forecasts for appropriate activities
- Collaborated with team members to develop and execute marketing strategies based on organizational goals and priorities.
Interim Sales and Marketing Manager
Card Group LTD
10.2018 - 12.2018
- Brought in as a consultant, to train their sales and marketing, as well as customer service staff and act as their leader for a period of 3 months
- Handled social media marketing, advertising as well as all marketing campaigns run on the ground
- Assisted in increasing visibility of their toy store as well as increasing sales numbers.
Interim Sales and Marketing Manager
Goshens Real Estate
05.2018 - 09.2018
- Brought in as a consultant, to train their sales and marketing, as well as customer service staff and act as their leader for a period of 3 months, that was extended into 5 months
- Handled marketing and advertising, individual sales and after sales, social media management, media management.
Publicist
ElToro Entertainment
Nairobi
02.2014 - 05.2016
- Coached client representatives in effective communication with public and with employees
- Prepared and edited organizational publications, such as newsletters and reports, for internal and external audiences
- Coordinated public responses
- Wrote press releases and other media communications to promote music videos and song releases
- Updated and maintained content posted on web
- Arranged public appearances, lectures, to increase awareness and to promote client
- Consulted with advertising agencies and staff to arrange promotional campaigns in all types of media for products, organizations and individuals
- Conducted market or public opinion research to test products or determine potential for product success.
Junior Publicist
Khaligraph Jones
Nairobi
04.2013 - 11.2013
- Wrote press releases and other media communications to promote clients
- Prepared and delivered speeches to further public relations objectives
- Updated and maintained content posted on web
- Purchased advertising space to promote client's product or agenda.
Education
Bachelor Of Arts (B.A.) In Mass Communication -
St Paul's University
04.2015
Skills
- Partnership Promotions
- Corporate Branding
- Social Media Content Writing
- SEO and SEM
- Community Relationships
- Corporate Communications
- Customer Support
- Product Marketing
- Public and Media Relations
- Event Logistics
- Media Buying
- Media Communications
- Web Content Updates
- Brand management
- Creative design
- Customer relations
- Event management
- Presentation skills
- Print layout and design
- Print production
- Public Relations
- Word processing and office software
- Written communication
Languages
- English, Bilingual
- Tswana, Fluent
- Swahili, Native
References
References available upon request
Timeline
Marketing Opportunities Specialist
Efficaxx Consultants
01.2021 - 12.2022
Marketing Manager
Frederick Bittiner Wear Kenya
10.2020 - 04.2021
Interim Sales and Marketing Manager
Card Group LTD
10.2018 - 12.2018
Interim Sales and Marketing Manager
Goshens Real Estate
05.2018 - 09.2018
General Manager, Marketing And PR
Sidebar Logistics (Now SideBar Media)
07.2016 - 12.2020
Publicist
ElToro Entertainment
02.2014 - 05.2016
Junior Publicist
Khaligraph Jones
04.2013 - 11.2013
Bachelor Of Arts (B.A.) In Mass Communication -
St Paul's University
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