Winnie Mwathi

• Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
• Grew follower base through strategic use of hashtags, geotags, mentions, and shareable content.
• Demonstrated versatility across various photography styles, including children photography in classes
• Improved online community sentiment by implementing proactive customer service approach on social media.
• Developed comprehensive social media strategy to enhance online presence.
• Boosted brand visibility by creating and executing innovative social media campaigns.
• Streamlined content creation process, allowing for more frequent and impactful posts.
• Crafted compelling copy for social media posts.
• Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
• Curated diverse range of content, from informative posts to engaging videos, to cater to different audience preferences.
• Increased follower engagement with interactive content and timely responses to comments.
• Created graphics using Canva and published online.

1: Produced and edited over short-form videos, including reels, behind-the-scenes, interviews, and brand spotlights. Highlighted Booths during the live event with video interviews for MKTE 2024/25.

2: Captured high-resolution photography for use for the live event posting

3: Delivered real-time social media coverage: live tweets, stories, reels, and updates throughout the 3-day event

4: Increased social media engagement on Instagram and Facebook during MKTE 2024/25 through daily reels, live stories, and trending hashtags

5:🌍 Supported increased global engagement from buyers in 30+ countries through targeted stories, multilingual captions, and exhibitor feature clips.

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Led content creation and photography for the Inclusive Africa Conference, capturing the essence of the event through high-quality visuals and real-time coverage.
  
• Produced and published real-time social media content, including live event updates, Instagram Reels, and behind-the-scenes footage to drive engagement and reach.
  
• Delivered professional event photography, including speaker portraits, audience interactions, and brand-aligned shots for social media event promotion.
  
• Created and posted live tweets, coordinated hashtags, and managed online conversations to boost visibility and audience interaction during the event.
  
• Ensured seamless social media coverage across platforms (Twitter/X, Instagram, Facebook, LinkedIn), aligning with the event’s accessibility and inclusion values.
  
• Highlight key moments, themes, and takeaways through compelling digital storytelling/Reels

1: Developed and executed the social media strategy for Lawyers Hub and the Africa Law Tech Festival, increasing digital visibility and audience engagement across multiple platforms (Twitter/X, LinkedIn, Instagram, Facebook, Tiktok).
2: Created and scheduled dynamic multimedia content, including event teasers, speaker highlights, live updates, and post-event recaps.
3: Managed live social media coverage during the Africa Law Tech Festival, including real-time tweeting, Reels production, and video/photo content capture.
4: Supported the production of interviews, podcasts, and video content.
5: Created and posted live tweets, coordinated hashtags, and managed online conversations to boost visibility and audience interaction during the event.
6: Produced and published real-time social media content, including live event updates, Instagram Reels, and behind-the-scenes footage to drive engagement and reach

• Social Media strategy formulation.
• Created executable content creation to be detailed in content calendars taking into account the various social and digital platforms.
• Foresaw community management for all social media accounts.
• Reporting and analytics using various platforms such as Meltwater and Zoho.
• Worked in close collaboration with teams internally and externally.
• Ensured the effective implementation of all assigned tasks.
• Kept records and documentation of client interactions.
• Ensured that all assigned tasks meet stakeholder expectations.
• Liaised with designers to develop creative designs for social media from time to time work on creative design.
• Performed other assignments that may be assigned within the scope and intent of your duties.
• Prepared weekly status reports on the various tasks being managed.
• Achievements:
• 1: Foresaw the growth of Zuri Foundation LinkedIn page from 16 followers to 2.6k followers.
• 2: Organization of 3 successful Meta Events (Meta Youth and Politics Initiatives) among others.
• 3: Part of the Digital Team at Fairtrade Africa that saw the successful event Fair Ngoma awards and Fairtrade Convention.
• 4: Foresaw the successful transition of Social Media Week Nairobi to Digital And Technology Week
• 5: Successfully closed sponsors and partners during Digital And Technology Week 2022.

• Increased brand awareness by developing and implementing effective social media strategies.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
• Developed targeted advertising campaigns, driving website traffic and generating leads.
• Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.

• Worked closely with the account managers to develop social media campaigns that helped achieve corporate marketing goals.
• Developed monthly reports on emerging social media trends that were submitted to the management and executive teams.
• Monitored the company’s social media accounts and offered constructive interaction with users.
• Analyzed the long-term needs of the company’s social media strategy and offered reports to the management and executive teams that outlined any necessary changes to the digital marketing plan.
• Set, planned, and implemented social media and communication campaigns and strategies.

• Set, planned, and implemented social media and communication campaigns and strategies.
• Provided engaging text, image, and video content for all social media and professional accounts.
• Monitored, tracked, and reported on feedback and online reviews while responding to customers in a timely manner.
• Organized and managed events to boost brand awareness coordinate with marketing, PR, and communications teams and liaise with business development and sales departments to build relationships with customers, industry professionals and journalists.
• Achievements:
• 1: Foresaw the successful launch of Suzuki Ertiga by Toyota Kenya on the digital platforms
• 2: Successfully managed the Luron product page
• 3: Foresaw the launch of different products by Yamaha
• 4: Created effective community management communication for Toyota Kenya Brands.

• 1: Communications
• Receiving orders from clients via phone and email.
• Communicate with existing clients and staff members to ensure smooth workflow.
• Customer service to ensure all complaints are professionally addressed.
• Assist in the development of good internal and external communications.
• Ensure a high level of customer service, handle complaints, and bring them to the attention of the relevant departmental head.
• 2: Finance
• Track receiving payments and expenditures.
• Invoicing existing clients and conduct revenue collection.
• 3: Marketing and Advertising
• Implement Baruch Press marketing strategy.
• Market at pop up events and product activations.
• Maintain and update Baruch Press social media platforms and email database.
• Make phone calls/drafts texts to create brand visibility for Baruch Press