Winnie Moraa Oyaro

Strategic Planning and Execution: Developed and implemented business strategies to enhance hospital visibility and attract new patients.
• Brand Management: Maintained and enhanced the hospital's brand image through consistent messaging, design, and patient experience initiatives. Ensured alignment of all marketing materials with brand guidelines and values.
• Market Research and Analysis: Conducted regular market research to identify trends, opportunities, and competitive activities. Analyzed data to inform marketing strategies and improve service offerings.
• Patient Engagement and Communication: Developed programs to enhance patient engagement and satisfaction. Managed communication channels including social media, email marketing, and the hospital's website.
• Partnership and Collaboration: Built and maintained relationships with key stakeholders such as medical professionals, corporate, insurances, and other facilities,

Responsible for developing and executing strategic business plans to enhance hospital's visibility and attract new patients

• I oversee brand management, market research, patient engagement, and collaborative partnerships to ensure effective communication and growth.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Developed customize solutions for clients based on deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Establishment of relationships with key decision-makers within customer's organization to promote growth and retention.
• Analyzed performance metrics to identify areas for improvement and implement corrective actions.

• Responsible for developing and executing comprehensive strategy to enhance company's brand, attract and retain customers, and ensure positive customer experience
• My duties lie in coming up with unique and immersive brand experiences that resonate with clients and their target audiences
• This is intersection of marketing, creative design, and customer engagement, aiming to create lasting and memorable brand interactions.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Proved successful working within tight deadlines and a fast-paced environment.
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• Communication Strategy Development: Developed and implemented comprehensive communication plans for both internal and external stakeholders, aligning with corporate identity and mission.
  • Content Creation and Management: Managed social media content calendars, internal publications, and digital signage content. Created various content formats including videos, tutorials, and testimonials to engage audiences.
  • PR Strategy and Campaign Development: Developed and executed PR strategies to increase awareness, generate interest, and differentiate the organization in the competitive healthcare market. Created major campaigns and ROI reports to enhance brand visibility.
  • Brand Management and Customer Engagement: Implemented communication strategies to build customer loyalty, promote brand awareness, and enhance stakeholder engagement and donor relations.
  • Media Relations: Managed media relations, including writing news releases, handling media inquiries, and maintaining media databases. Leveraged relationships to expand business scope and drive metrics through PR, fundraising, and strategic campaign opportunities
• Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and marketing

• • Develop and Implement Communication Strategies: Created and executed strategies to enhance customer loyalty programs, increase brand awareness, and promote the organization's role as a social service provider.
• Manage On-Site Evaluations and Surveys: Led on-site evaluations, internal audits, and customer surveys to gather insights and improve operational efficiency.
• Project Leadership and Data Analysis: Led projects, analyzed data, and identified opportunities for operational improvements and service enhancements.
• Public Relations and Media Management: Managed a public relations agency, ensuring alignment of metrics and strategies across marketing activities. Oversaw media relations, including content creation and distribution, and maintained media kits.
• Event Management and Brand Development: Coordinated communications for events ranging from launches to seminars, ensuring alignment with corporate marketing strategies. Developed and maintained a strong brand identity to enhance customer loyalty and brand awareness

• Product Management and Brand Positioning: Provided expertise in product management, advising on brand positioning, marketplace research, and consumer insights to enhance corporate marketing strategies.
• Corporate Communications and PR Campaigns: Managed corporate communications and supported public policy initiatives through the development and execution of effective PR campaigns.
• Crisis Management and Communication Planning: Led the team in developing and coordinating crisis management plans, ensuring effective communication during challenging situations.
• KPI Development and Communication Effectiveness: Developed key performance indicators (KPIs) to measure communication effectiveness and implemented strategies for continuous improvement.
• Brand Development and Market Entry Strategy: Developed and managed the launch of a new brand in the market, including branding design and corporate identity across all marketing channels. Planned and executed marketing activities aligned with brand strategy, including promotional programs, market research, and advertising campaigns.

• Devise and execute an overall Corporate Communications strategy for all the clients within the agency to support the key business goals throughout the year.
  • Build strong relationships with key corporate and trade press and important industry groups.
  • Initiate and enter areas of the business for corporate awards.
  • Manage communications budget and run cost effective processes across the department in the region.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics and increasing revenue.
  • Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment. Communications.
  • Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
• Managed budgets effectively, optimizing allocation of resources to maximize event impact.
• Created memorable experiences for guests through immersive entertainment options at various events.
• Facilitated impactful networking opportunities for attendees with well-planned social mixers.
• Developed and implemented successful marketing plans to generate event revenue.

• Developed brand strategies and executed marketing campaigns.• Developed brand strategies and executed marketing campaigns.
  • Conducted market research and analyzed customer data.
  • Collaborated with cross-functional teams to drive project success
  • Developed brand strategies and executed marketing campaigns.
  • Conducted market research and analyzed customer data.
  • Collaborated with cross-functional teams to drive project success.