Winnie Leilla Wawira
Mombasa
Summary
I'm a strategic, innovative, resourceful and result oriented sales, marketing and customer success expert with 13 years of experience gained from a cross-section of industries spanning from manufacturing, advertising, banking, automotive and fast-moving consumer goods. With a proven track record of developing, implementing integrated sales and marketing strategies and have led to high visibility, customer success and most importantly increased revenue generation.
Business development professional with strong expertise in identifying growth opportunities and driving strategic initiatives. Proven track record of building solid client relationships, negotiating successful deals, and contributing to significant revenue growth. Collaborative team player who adapts to changing needs, with skills in market analysis, strategic planning, and sales optimization. Known for reliability and results-driven mindset.
Overview
14
14
years of professional experience
Work History
Business Development Specialist
Discreet Fleet Ltd
03.2025 - Current
- In my role as Business Development Specialist. I focused on nurturing client relationships, rapidly resolving client issues, and strategically expanding accounts. My efforts resulted in a 25% boost in client loyalty and a 20% increase in retention by implementing proactive solutions that aligned with clients’ unique needs.
- Enhanced Customer Loyalty: Through personalized relationship management and targeted problem-solving, achieved a 25% increase in client loyalty, securing repeat business and cultivating long-term partnerships.
- Efficient Issue Resolution: Improved response times by 30% by coordinating with internal teams, ensuring that client issues were resolved within 24 hours and elevating overall satisfaction.
- Revenue Expansion: Generated a 15% revenue increase by identifying strategic upselling opportunities, promoting relevant product enhancements, and securing additional service contracts.
- Streamlined Communication: Leveraged CRM tools to enhance communication, resulting in a 10% reduction in client churn through targeted outreach and consistent follow-up
Independent Sales Agent
Yehu Microfinance and Track&Trace
12.2022 - 03.2025
- Independently sell heavy commercial loans, alongside logbook loans and asset finance loans
- Independently supply tracking devices to institutions and individuals
Resource and Mobilization Manager
Islamic Relief
04.2023 - 05.2024
- Strategic guidance on resource mobilization for the organization’s digital development work
- Proactive and targeted engagement with donor partners
- Oversee prospective contributions and ongoing donor engagement
- Lead and conduct quality assurance for donor proposals in collaboration with other team leads and thematic teams as needed and incorporate donor feedback in timely manner
- Institutional responsibilities and support which include high-level engagements with funding partners, advise office on their resource mobilization, and proactive support with legal, procurement office and program teams to ensure organizational awareness and coherence
AREA SALES MANAGER /BRANCH MANAGER AUTOCHEK
KENYA LTD
05.2022 - 12.2022
- Responsible for the overall management and functionality of the Mombasa branch
- Participate in the implementation of marketing plans including product launch events, demonstration drives and promotions to help drive sales and market share
- In liaison with the HR and Technical Training Departments, organize motivational and product development training for sales team to equip them with the current brand features and improvements
- Responsible for the co-ordination of the day-to-day activities of the account managers
- Responsible for the achievement of B2B sales and achievement of its target as well as Mombasa branch sales performance
- Advise the management on the various strategies to implement so as to improve sales at the branch
- Trained and mentored employees to maximize team performance.
General Manager/Branch Manager
Malik Boekli Ltd
11.2019 - 03.2022
- Responsible for the overall management and functionality of the Mombasa branch
- Participate in the implementation of marketing plans including product launch events, demonstration drives and promotions to help drive sales and market share
- Anticipate sales and expenses goals monthly and annually and prepare departmental operating budget/s
- Monitor departmental customer satisfaction ratings and ensure potential buyer follow up to develop, execute and supervise sales control system
- Responsible for the co-ordination of the day-to-day activities of the Sales Executives
- Provide regular support to the sales team on special sales negotiation arrangements with prospective clients with an aim of closing the deals
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
Area Sales Manager
COASTAL BOTTLERS LTD
09.2015 - 11.2019
- Communicate sales targets appropriately and co-ordinate the implementation of sales programs geared to achievement of set business targets
- Supervise sales orders and liaise with logistics for their smooth delivery to the respective distributors
- Recommend for the recruitment of distributors /SSD'S/ and enforce the set DOSA standards
- Supervise all market execution activities, assets and ensure timely generation and action on performance reports including red audit results
- Supervise the creation, termination and modification of customer database at the distribution level
- Enforce volume/revenue growth management (RGM) strategies and supervising route to market (RTM) at the distributor level by training and monitoring implementation of agreed practices
- Monitor competitor activities and recommend responsive local markets
Agency Account Manager
STANDARD MEDIA GROUP
07.2011 - 08.2014
- Thoroughly familiarize oneself with comparative (own and competition) readership, circulation, rates and cost of advertising in either print or electronic media
- Identify potential advertising clients, study their business and convince the client of the value and Benefits of advertising in newspapers and publications published by the company
- Execute sales by discussing and obtaining accurate client requirements, size of advertisement(s), Date(s) for insertion and price, and obtain confirmation signatures form the authorized client Representative on the space order.
Education
Bachelor of Arts - International Relations And Marketing
United States International University (USIU-A)
Nairobi, Nairobi Province, KenyaSkills
Sales Management
Customer Success Management
Negotiation
Strategic Planning and Execution
Leadership
Business development and account management
Business Strategy
Artificial Intelligence
Business Growth
Team Leadership
Microsoft Office Suite Expertise
Digital Marketing
Opportunities Identification and Creation
Staff Mentoring
Accomplishments
- Increased and improved donor relationships by onboarding 3 donors.
- Increased sales from GMV from May 2022 $17,000 to $401,000 in Dec 2022.
- Contributed to over Kshs 20 million in trades in 2018 and increased sales revenue by 19% and 43%.
- Led company in overall sales achiever in 2018 & 2019.
- Developed structured advertising campaign to increase brand recognition.
- Maintained high quality client relationships resulting in 90% customer retention and satisfaction.
Timeline
Business Development Specialist
Discreet Fleet Ltd
03.2025 - Current
Resource and Mobilization Manager
Islamic Relief
04.2023 - 05.2024
Independent Sales Agent
Yehu Microfinance and Track&Trace
12.2022 - 03.2025
AREA SALES MANAGER /BRANCH MANAGER AUTOCHEK
KENYA LTD
05.2022 - 12.2022
General Manager/Branch Manager
Malik Boekli Ltd
11.2019 - 03.2022
Area Sales Manager
COASTAL BOTTLERS LTD
09.2015 - 11.2019
Agency Account Manager
STANDARD MEDIA GROUP
07.2011 - 08.2014
Bachelor of Arts - International Relations And Marketing
United States International University (USIU-A)