WINNIE LEAH
Nairobi
Summary
Results-driven Key Account & Sales Manager with over 6 years of progressive experience driving revenue growth, customer satisfaction, and business development in fast-paced, tech-enabled environments. Skilled in B2B and B2C strategy execution, client onboarding, CRM implementation, and sales team leadership. Proven ability to deliver data-informed decisions and customer-centric solutions that scale operations and unlock new market opportunities. I am eager to apply my expertise to a fast-paced environment.
Overview
7
7
years of professional experience
Work History
Key Account Manager
EMMERCE LTD
Nairobi
05.2022 - Current
- Client Onboarding: Led the monthly on boarding of new clients, resulting in a 30% increase in revenue within the first six months.
- Lead Generation: Generated 100 leads through targeted social media campaigns on Meta and Google Ads, resulting in a 25% increase in website traffic and a 10% increase in lead conversion within three months.
- Lead Management: Implemented a new CRM system that improved leads organization by 20%, streamlined interaction tracking, and led to a 15% increase in successful follow-up calls.
- Cross-Functional Collaboration: Collaborated with internal teams from website development, marketing, customer support to successfully deliver client projects, within budget and on time.
- Lead and Mentor Sales team: Recruited, trained, and developed a high-performing online sales team and consistently exceeded KPIs and achieved a 20% YoY revenue growth.
- Client Relationship Management: Served as the primary point of contact for key clients, understanding their business needs and objectives. I conducted regular client meetings to update on milestone, assess satisfaction levels and manage other communications.
- Market-Driven Strategies: Conducted market analysis to understand industry trends and adjust account strategies accordingly.
- A digital marketing agency focused on growing businesses in the online market space by creating and improving the business through B2B and B2C Saas solutions.
Junior Account Manager
JUMIA KENYA
Nairobi
10.2018 - 04.2022
- Client Acquisition: Drove acquisition and on boarded key brands onto the Jumia platform through outbound calls.
- Developed Sales Strategies: Helped in continued growth and profitability by creating long-term sales strategies that saw an increase in vendor acquisition.
- Business development: Developed new sources of revenue by encouraging vendors to purchase Jumia sponsored ads and acquire value-added services offered by Jumia.
- Data Reporting & Analysis: Utilized BI tools to analyze vendor data, assess performance, and drive informed decision-making across various categories.
- Optimized Vendor Performance: Advised vendors on the right assortment strategies to maximize sales on the platform, while increasing company assortment level by 90%.
- Onboarded & Trained New Clients: On boarding & Training: On boarded and trained new clients each month across all categories e.g Health & Beauty, Groceries, Fashion and Electronics.
- Improved Order Fulfilment: Increased order fulfilment and reduced OOS below 10% through every day calls to vendors to ensure they understand their business.
Education
Bachelor of Arts - Sociology With IT
Maseno University
12.2015
Kenya Certificate of Secondary Education (K.C.S.E) - undefined
Kipsigis Girls High School
12.2013
Skills
- Strategic Sales & Client Acquisition
- Key Account Management
- CRM & Lead Management
- Organization Skills
- Cross-functional Collaboration
- Data Analysis and Reporting
- Verbal & Written Communication
- Negotiation Skills
- Sales Skills
- MS Word & Excel Skills
- Analytical and Problem Solving Skills
Websites Profiles
https://www.linkedin.com/in/winnie-leah-3148b6121/
Timeline
Key Account Manager
EMMERCE LTD
05.2022 - Current
Junior Account Manager
JUMIA KENYA
10.2018 - 04.2022
Bachelor of Arts - Sociology With IT
Maseno University
Kenya Certificate of Secondary Education (K.C.S.E) - undefined
Kipsigis Girls High School