Wilson Ngau

Key Responsibilities

Community Growth & Engagement

• Scaled and managed dynamic online communities across X (Twitter), Telegram, and Discord, achieving sustained engagement and measurable user growth.
• Fostered strong member relationships by delivering timely responses, resolving issues, and driving interactive discussions, polls, and user-generated content.
• Cultivated a vibrant, inclusive culture that encouraged active participation and long-term loyalty.

Strategic Marketing & Content Leadership

• Designed and executed multi-channel marketing strategies blending organic content, influencer activations, paid campaigns, and email outreach to maximize ROI.
• Developed data-driven content calendars combining educational posts, market insights, platform tutorials, and brand storytelling for diverse audience segments.
• Directed the creation of high-quality visual and written assets to showcase platform features, trading tools, and industry trends.

Campaign & Event Management

• Led end-to-end planning and delivery of AMAs, webinars, competitions, and community events, consistently achieving high attendance and engagement rates.
• Partnered with influencers, KOLs, and industry leaders to expand market reach and reinforce brand positioning in key regions.
• Integrated gamification, referral programs, and ambassador initiatives to drive sign-ups and active user participation.

Community Safety & Reputation Management

• Maintained a safe, trusted environment by enforcing community guidelines, monitoring activity, and proactively addressing spam or policy breaches.
• Handled disputes and sensitive situations with professionalism, safeguarding brand integrity and user trust.

Market Insights & Product Advocacy

• Acted as the voice of the community, providing actionable feedback to product and marketing teams for feature enhancements and campaign alignment.
• Conducted sentiment analysis and competitive research to refine strategies and strengthen market relevance.

Performance Tracking & Optimization

• Managed campaign budgets, tracked KPIs, and produced detailed weekly and monthly performance reports.
• Applied A/B testing, ROI analysis, and market insights to optimize spend, increase engagement, and maximize conversions.
• Adapted global marketing strategies for local market conditions, ensuring relevance and impact.

Key Responsibilities

• Managed and grew a Telegram-based crypto community.
• Provided real-time support and answered user questions about the Bitget platform.
• Educated users on how to use key platform features like futures and copy trading.
• Promoted campaigns, events, and trading competitions to drive engagement.
• Facilitated the onboarding process for new users and explained referral opportunities.
• Relayed user feedback and common issues to the Bitget team.
• Moderated and monitored community chats.
• Welcomed and guided new users on platform usage.
• Posted announcements and updates related to Bitget.
• Promoted ongoing campaigns and helped users participate.
• Addressed user inquiries and supported issue resolution.
• Collected and documented community feedback and insights.

• Conducted workshops, events, and AMAs to educate students about blockchain and cryptocurrency.
• Built and maintained online communities on Telegram, Twitter, and Discord.
• Promoted Binance and other Web3 platforms through targeted marketing campaigns.
• Assisted in onboarding new users and providing educational resources to enhance crypto adoption.

• Led campus initiatives (events, workshops, AMAs) to educate and onboard new Binance users.
• Cultivated and managed a thriving online community through social engagement and support.
• Developed deep expertise in Binance products and exceeded community engagement targets.
• Supported Web3 research projects and blockchain education initiatives.