Wicliff Oginga Sewe

• Managed regional distribution operations for consumer goods and food products.
• Coordinated logistics and transportation to optimize delivery schedules.
• Oversaw inventory management and stock replenishment processes.
• Managing the regions P & L/ contribution margin.
• Directs the selling activities within the region, inclusive of resource deployment and customer interactions. In charge of all sales operations in his assigned region at all levels – primary, secondary and tertiary sales.
• Meet monthly, quarterly, and annual revenue targets and grow sales in assigned region.
• Develop and implement efficient route to market strategies for both general trade and regional modern trade channels.
• Manages the van sales team to grow numerical distribution in regional supermarkets, minimarts and PFMs – petrol food marts.
• Responsible for implementation of the picture of success in both retail and at wholesale.
• Monitor, analyze sales and market trends while giving regular and accurate intelligence on competitor activities.
• forecasting and sales tracking.
• Coaching and mentorship of the sales resources for the company

• Coaching, training and accompanying distributor pre-sellers on route to drive focus on range of products by distributor pre-sales team
• Motivating distributor sales team and setting of targets
• Trouble shooting and solving daily issues as the arise at distributorand wholesale levels
• People development through coaching, training and supervision of wholesale merchandisers
• Execution and sustenance of wholesale PICOS execution standardsthrough regular audit of wholesale outlets
• Conduct daily, weekly and monthly reviews of the wholesalemerchandisers to assess progress and manage performance controls
• Monitor/analyze sales and market trends while giving regular andaccurate intelligence on competitor activities
• Draft proposals on sales campaigns to grow sales of key brands at wholesale
• Provide the company with accurate sales data from the distributor to advice on decision making by the company

• Maintain 100% consistent contact and provide sales and service to all customers in the region
• Assist NSM with promotional ideas to increase numeric distribution.
• Develop and manage quarterly/annual sales budgets and objectives
• Provide weekly sales, pipeline and debtors report to management from key wholsale and distribution customers
• Provide monthly sales reports, monthly expense reports, and any other assigned reports to management.
• Identifying and tracking all industry trends and issues

Achievements

• Consistently met 100% of assigned targets
• Realized 100% customer retention during my entire tenure
• Introduced incentive program for merchandisers and DSRs in the region which as a result has led to targets achievement.

• 100% successful execution of business and route plans
• Establish new customers by organizing and planning daily work
• schedule to build on existing or potential sales outlets
• Study potential volume of distributors and focus on sales efforts
• Debt collection, invoicing
• Gather current market information on newly introduced products,
• delivery schedules, pricing, and merchandising techniques in order
• to monitor competition
• Contribute to team efforts in accomplishing organizational goals
• Maintain daily, weekly report in professional manner
• Maintain professional relationship with every customer
• Make sales calls, take orders, sampling products

• Service existing accounts, obtain orders, and establish new accounts by planning and visiting potential sales outlets.
• Establish, develop and maintain business relationships with existing customers and prospective customers to generate new business for organization's products
• Execute Trade Marketing Strategy across portfolio of brands in consultation with Marketing Manager and Sales Manager
• Implement and establish close working relationships with partners (Resellers, Traders and Retailers) in order to gain high levels of trade

Key Achievement

• consistently achieving my sales target resulting to growth of company revenue