Whitney Muchuka
Business Development, Accountant And Marketing Specialist
Nairobi
Summary
A qualified business development, Accountant and marketing specialist with an academic background in Bachelor of Commerce coupled with slightly over six years FMCG practicing experience in handling key accounts and fostering strong relationships between the institution and its customers through frontline sales, service sales and service delivery experience. During my professional career dealings, I have gained considerable skills in setting up profitable business strategies, Financial management ,accounts management, research finesse and market intelligence, digital acumen. relationships cultivation and networking proficiency, route-to-market, demand planning and forecasting, events and project management, data analysis and design, sales activation and client support, account management, commercial awareness and trade marketing.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Site Supervisor
Paytech Limited
12.2023 - 04.2025
- Oversaw all Revenue recording, cash handling and management to ensure all revenue, verification and reconciliation is properly done through the system. Oversaw all Revenue recording, cash handling and management to ensure all revenue, verification and reconciliation is properly done through the system.
- Generated monthly compliance reports with successful presentation to the clients with 70% achievement to the clients expectations.
- Settled Complaints on billing hence increasing customer satisfaction to 20%, provided service to customers,calculated rates changes, work procedures,assigned duties and prepared daily reports.
- Successfully performed supervisory functions for the assigned staff for the whole site - technicians, operation team and customer service team by ensuring all staff members adhered to the established policies and procedures.
- Oversaw and solved all the daily issues with personnel, system monitoring and maintenance, conflict management, time and Attendance for all the site staff.
- Successfully managed clients' expectations,and adeptly resolved issues maintaining a 70% customer satisfaction rate, oversaw the overall performance to expectation of the system and operations functions on site and supervised the site staff maintaining high level of professionalism with achievement of 10% increase in streamlined operation of the Site performance.
Accounts Manager
Kenya Postal Directories
01.2023 - 12.2023
- Actively pursued and managed outbound customer service accounts, prospecting through cold calling and researching leads resulting in a 15% increase in revenue.
- Recovered over 300 dormant accounts based on my success in cross-selling exceeding sales target by 20% through effective client networking and by introducing new creative sales strategies.
- Aggressively implemented existing company marketing initiatives including customer loyalty programs winning market share from competitors and boosting revenue by 4%.
- Maintained accurate records; monitored the achievements of weekly cycle objectives and submitted reports as requested to ensure effective communication is maintained and managed.
- Proactively managed clients' expectations and adeptly resolved issues maintaining a 75% customer satisfaction rate and reducing resolution times by 15%.
- Orchestrated and nurtured relationships with a diverse portfolio of clients achieving a 15% increase in program engagement and a 10% growth in revenue.
Customer Care Representative
StarTimes Media Company Ltd
05.2021 - 11.2022
- Received and resolved clients' complaints such as wrong orders, delivery issues, payments, warranties, exchanges and refunds, and ensured high level of professionalism in calls handling.
- Developed and implemented customer service policies; gathered client’s feedback and proposed changes to customer handling procedures and standards to ensure customer satisfaction is met.
- Worked in a team environment coordinating with my colleagues to ensure customer inquiries were answered promptly and the organizations customer service objectives were met and surpassed.
- Strengthened and maintained existing business through constant communication, dependable service delivery and trustworthy relations.
- Ensured the company maintained a positive image and relationships at all times through quick problem-solving techniques and follow-up skills.
- Improved customer satisfaction experience by 15% and maintained a membership retention rate above 30% based on speed, timely response to inquiries, office staff tracking, organization and conflict management skills thereby receiving the 'top best customer representative award of the year' award out of 10 other colleagues within the department.
- Monitored client accounts, analyzed incoming and outgoings, and performed daily, weekly and annual forecast increasing business volume by 30% over the course of the year by introducing and implementing new customer service initiatives.
Accounts Assistant
Shadownet Solutions Limited
09.2018 - 08.2019
- Assisted senior accountant in various tasks including generating payment vouchers, preparing and maintaining expense reports, digital records, invoices and reconciling ledgers.
- Reduced financial discrepancies by effectively reconciling bank accounts and organizing information into accounting software and verifying for accuracy.
- Streamlined the invoicing process by implementing an automated system, reducing manual errors by 25% and improving payment collection time by 15% within the first 5 months of implementation.
- Assisted in preparation and analysis of financial statements leading to the identification of revenue growth opportunities and cost saving measures that increased profitability by an average of 10%.
- Prepared and evaluated balanced sheets, profit and loss accounts, bank reconciliations, payrolls as well as helped prepare month-end, quarterly and yearly closing financial reports.
- Successfully managed the accounts of over 50 clients, resulting in a 20% increase in overall customer satisfaction and a 10% growth in revenue for the company in 2021.
- Identified and resolved over $2000 worth of accounting discrepancies, ensuring accurate financial reporting and enhancing the company's overall reputation for transparency and professionalism.
Sales Representative
GSK Sensodyne, E.X.P Agency, Kenya
04.2015 - 12.2016
- I was in charge of sales and promotion of Sensodyne in Nairobi; responsible for the development and implementation of brand and channel marketing initiatives, campaigns and projects to support achievement of market penetration, brand equity, business KPIs both in B2B and B2C.
- Increased the company's market share by 100% through strategic activations and using consumer feedback to drive targeted marketing.
- Ensured product and service affordability by enforcing price compliance in key accounts, and general trade leading to increase in sales volume by 30%.
- Enhanced brand visibility by 75% through aligning innovation based strategic frameworks to the 10- 5-1 practical application plan.
- Met and surpassed daily targets by 100% on both engagement and volume hence reducing numeric out of stock cases and ensuring optimal stock levels in all routes in my territory.
- Generated and analyzed monthly reports on web traffic and KPIs using google analytics, and other social media focused analytic channels leading to targeted marketing outreach and increased company visibility.
- Leveraged insights to close distribution gaps, drive visibility, availability, affordability and new listings, and enhanced portfolio expansion delivering on the weekly incremental set target volumes which resulted in a 30% growth in numeric distribution.
Education
Bachelor of Commerce - Accounting Option
Kenya College of Accountancy University (KCA)
01.2017 - 08.2019
Diploma in Business Management - undefined
Kenya College of Accountancy University (KCA)
01.2015 - 08.2017
Certifcate in International Computer Driving License - undefined
Kenya College of Accountancy University (KCA)
01.2015 - 08.2017
Skills
Market analysis
Other Roles
- Programs Assistant, Jirani Children Organization, 01/2014, 12/2014, Research, administrative and logistical support.
- Junior Supervisor, United Aryan EPZ Ltd, 08/2020, 04/2021, Productions management, report writing, line accountability, operations management, administrative support.
Referees
ELIZABETH KATUNGE
Operations Supervisor
Paytech Limited
T:+254 796 179 064
E:elizabethkatunge75@gmail.com
FLORENCE NJOGU
Supervisor
Yellow Pages Kenya ltd
T:+254 716 235 817
E:florence.mnjogu@gmail.com
JOSEPH CHAGWAYA
Human Resource
Startimes Media Company ltd
T:+254 729 002 37
E:joseph.chagwaya@tempsforhireservices.
Timeline
Site Supervisor
Paytech Limited
12.2023 - 04.2025
Accounts Manager
Kenya Postal Directories
01.2023 - 12.2023
Customer Care Representative
StarTimes Media Company Ltd
05.2021 - 11.2022
Accounts Assistant
Shadownet Solutions Limited
09.2018 - 08.2019
Bachelor of Commerce - Accounting Option
Kenya College of Accountancy University (KCA)
01.2017 - 08.2019
Sales Representative
GSK Sensodyne, E.X.P Agency, Kenya
04.2015 - 12.2016
Diploma in Business Management - undefined
Kenya College of Accountancy University (KCA)
01.2015 - 08.2017
Certifcate in International Computer Driving License - undefined
Kenya College of Accountancy University (KCA)
01.2015 - 08.2017
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