Whitney A NYANGAO
Nairobi
Summary
Results-driven social media and brand marketing professional with over 5 years of experience in overseeing projects, campaigns, budgets, and stakeholder relationships. Expert in executing comprehensive digital marketing strategies that yield measurable success. Proven track record in enhancing operational efficiency through process improvements while effectively managing multiple priorities to achieve project goals. Committed to leveraging expertise in a dynamic brand and social media role to drive impactful marketing initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Manager
CENE LIMITED
Nairobi
01.2024 - Current
- Developed and implemented successful social media campaigns to support company objectives.
- Design visually appealing graphics that align with the luxury and premium brand aesthetic.
- Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
- Craft engaging, on-brand captions that resonate with the target audience and enhance social media posts.
- Developed and implemented strategic social media marketing plans.
- Prepared monthly calendar to manage online content across multiple platforms.
- Engaged with and responded to online audience through relevant comments.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
Brand Assistant
NCBA BANK
Nairobi
03.2020 - 12.2023
- Increased website visits by over 200% during the launch of The Go Getter Internship Program that I spearheaded.
- Developed and maintained content and communications to drive marketing campaigns, activities, and events.
- Increased brand visibility and engagement across social media platforms.
- Organized promotional events to increase brand awareness.
- Optimized and prepared content to produce digital and printed collateral.
- Analyzed digital analytics data to inform future strategies.
- Maintained high standards and brand consistency in all social media content.
Marketing Intern
ABSA BANK
Nairobi
05.2019 - 12.2020
- Provided support in implementing digital marketing strategies across multiple channels.
- Prepared presentations summarizing research findings.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Ensured all content reflected the high standards and sophisticated image of the brand.
Education
Bachelor of Commerce - Business Administration And Management
DAYSTAR UNIVERSITY
Nairobi, Kenya11-2020
MBA - Project Management
DAYSTAR UNIVERSITY
Nairobi, KenyaSkills
- Marketing analytics
- Marketing automation
- Strategic planning
- Lead generation
- Social media strategy
- Social media copywriting
- Content creation
- Promotional campaigns
- Content calendar management
- Critical thinking
- Business development
- Content development
Certification
- CIM, Professional Marketing
- Digital Marketing Certification - Hubspot Academy
References
References available upon request.
Timeline
Social Media Manager
CENE LIMITED
01.2024 - Current
Brand Assistant
NCBA BANK
03.2020 - 12.2023
Marketing Intern
ABSA BANK
05.2019 - 12.2020
Bachelor of Commerce - Business Administration And Management
DAYSTAR UNIVERSITY
MBA - Project Management
DAYSTAR UNIVERSITY
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