Open To Work
WAYNE WAFULA
Nairobi
Summary
Dynamic sales and field operations professional with extensive experience driving General Trade (GT) sales activities in fast-paced consumer environments. Proven track record in territory coverage, outlet management, and leading front-line teams, complemented by a deep understanding of product movement across retail, wholesale, and distributor-supported channels. Renowned for cultivating strong relationships within the trade, coaching sales teams, and consistently exceeding sales targets. Leverages a background in statistics to analyze sales data effectively, facilitating informed decision-making for management through insightful data reporting and interpretation, while collaborating seamlessly with various departments to achieve critical sales objectives.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Sales Area Manager – FMCG Sales
Sunda International Company Ltd
07.2024 - Current
- Constantly pursued higher sales volume to hit the minimum threshold of my monthly targets
- Travelled across the country visiting major cities to build and grow territorial sales by 50%
- Sustained pressure while focusing to close sales deals thereby increasing the company revenue
- Work directly in the field visiting retail outlets, engaging shop owners, and promoting company products within assigned routes.
- Open new outlets and maintain relationships with existing customers to improve product availability and repeat purchases.
- Contributed to a 30% increase in repeat sales within six months through consistent follow-ups.
- Mentored junior staff members, providing guidance on best practices and professional development opportunities.
- Support merchandising activities and ensure products are well displayed at point of sale.
- Share market feedback on customer preferences, pricing, and competitor activity.
Digital Marketing & Customer Support
Eagleweb E-Commerce
01.2023 - 06.2024
- Trained a team of over 100 people to acquire technical skills in building network of sales team to work on specific projects such as content writing, data entry ,transcription and virtual assistant
- Developed e-commerce platforms for clients, enabling them to expand their market reach and increase sales.
- Collaborated with cross-functional teams to ensure cohesive branding and marketing strategies across all client channels.
- Developed effective improvement plans in alignment with goals and specifications.
Sales Manager
Neolife International
09.2021 - 12.2022
- Led and supported a team of over 15 sales associates to reach their bonus achievement targets
- Improved daily performance and achieved a 40% increase in team sales volume.
- Maintained strong customer relationships to support retention and building a larger consumer base of the company wellness products. My team and I increased repeat purchases by 20% -30%
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Travelled across the country in major cities doing mass product training to all our customers and convincing them to join the company distribution channels
- (worked remotely and part time)
Education
Diploma - Office Management Administration
Institute of Management Technology & Finance
Portugal11-2025
Bachelor of Science - Statistics & Programming
Kenyatta University
Nairobi12-2024
Skills
- Relationship building and management
- Customer relationship management
- Inventory management
- Results-driven sales perspective
- Territory management
- Data visualization
- Regression analysis
- Data analysis
- Research project design
- Customer service
- Problem-solving
- Computer proficiency
Accomplishments
- Achieved sales target covering wider regions with more than 100Millions generated sales volume and acquired a certificate of recognition as the best performing sales champion of the month.
- Successfully listed new products in my market and increased repeat purchases by 30% within 6 months through relationship management and offering support for secondary sales executions in the market
- Recognized as the best performing team builder for leading a team of 15+ associates to achieve 40% growth in overall sales volume. An award certificate was given for this milestone achievement.
- Improved digital engagement by 50% through strategic content and customer outreach initiatives.
Certification
- Certified Sales Manager – Neolife International
- Digital Skills for Africa – Google
- Computer Packages Certification
- Sunda Sales Champion Recognition Certificate
- Data Science Bootcamp
Timeline
Sales Area Manager – FMCG Sales
Sunda International Company Ltd
07.2024 - Current
Digital Marketing & Customer Support
Eagleweb E-Commerce
01.2023 - 06.2024
Sales Manager
Neolife International
09.2021 - 12.2022
Bachelor of Science - Statistics & Programming
Kenyatta University
Diploma - Office Management Administration
Institute of Management Technology & Finance