Wanjiru Mwangi Mercy
Marketing Coordinator
wanjirumwangi576@gmail.com
Summary
Diligent Marketing Coordinator with experience implementing customer focused marketing plans & initiatives.
Recognized for my ability to grow and maintain customer loyalty by Leveraging on interpersonal skills ; Gained expertise In data analysis, In-depth Market Research and customer journey mapping.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Marketing Coordinator
Truluv PLC
Nairobi,, Kenya
12.2021 - Current
- Collected and analyzed data on customer demographics, preferences, needs & buying habits to develop a clear customer profile for brand Kenya.
- Gathered data on Granola competitors in the market, analyzed prices, sales and methods of marketing and distribution.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Assisted with development of brand activation strategies to meet our customers.
- Organized and lead in product sampling by customers and escalated feedback for product design and development.
- Wrote engaging and successful marketing, advertising and website copy.
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone and mail.
- Diversified and enhanced website pages and social media platforms to boost reach.
- Created press releases and announcements, newsletter articles and website copy.
- Planned and executed internal and external marketing events.
- Created professional business correspondence, spreadsheets and presentations.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
Entertainment News Reporter
Icon Radio KE
Nairobi
08.2022 - Current
- Researching , fact-checking and writing scripts for relevant entertainment and pop-culture news to presented on air.
- Writing and editing two daily entertainment pieces for the station's blog.
- Interviewing show guests & moderated discussions.
On-Air Radio Personality
Fresh M Radio
Nairobi
01.2021 - 10.2021
- Found, researched, fact-checked and wrote scripts for relevant on air show topics .
- Initiated debates with guests on diverse topics, increasing call-in numbers 20%.
- Announced ads, song switches and breaking news segments.
- Hosted The Drive show 5 days per week and reached an average 100 listeners weekly
- Spearheaded a " biashara mtaani segment" to banter with youth entrepreneurs on-air during Covid Times.
- Interviewed relevant show guests.
SEO Intern
Get Sales Africa
Nairobi
06.2021 - 12.2021
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
- Developed and maintained courteous and effective working relationships.
- Exceeded goals through effective task prioritization and great work ethic.
- Worked with customers to understand needs and provide excellent service.
- Helped clients develop website portals and social media pages to promote businesses.
Education
Diploma - Integrated Brand Communications
International School of Advertising
Nairobi Kenya 09.2022 - Current
Certification - Digital Marketing
Hubspot Academy
01.2021 - 01.2021
Certification - Social Media Marketing
Hubspot Academy
01.2020 - 01.2020
Bsc Finance - Finance
The Cooperative University of Kenya
Nairobi 09.2015 - 03.2019
Skills
Client Engagement
Timeline
Diploma - Integrated Brand Communications
International School of Advertising
09.2022 - Current
Entertainment News Reporter
Icon Radio KE
08.2022 - Current
Marketing Coordinator
Truluv PLC
12.2021 - Current
SEO Intern
Get Sales Africa
06.2021 - 12.2021
Certification - Digital Marketing
Hubspot Academy
01.2021 - 01.2021
On-Air Radio Personality
Fresh M Radio
01.2021 - 10.2021
Certification - Social Media Marketing
Hubspot Academy
01.2020 - 01.2020
Bsc Finance - Finance
The Cooperative University of Kenya
09.2015 - 03.2019
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