Digital marketing trends, branding, and social media strategy
Wakiuru Muraya
Product Marketing Manager
Nairobi, Nairobi Province,30
Summary
Dynamic leader with a proven track record at MUA, adept in relationship management and growth strategies. Excelled in partnership development, driving a 41% achievement of performance goals. Skilled in marketing and competitive analysis, I significantly expanded market footprint and fostered strong stakeholder relationships, leveraging problem-solving abilities for revenue generation and brand awareness.
Overview
9
9
years of professional experience
Work History
Partnership Coordinator
Byon8 AB
02.2024 - Current
- Trained internal staff on partner-specific procedures or systems for seamless collaboration across departments.
- Provided timely updates to stakeholders regarding partnership status, milestones achieved, or challenges encountered throughout project timelines.
- Resolved conflicts between company policies and partnerships'' goals effectively while balancing both parties'' interests.
- Proactively sought feedback from current partners to continuously improve coordination efforts.
- Organized partner-focused events to strengthen relationships, exchange ideas, and share best practices among collaborators.
- Developed targeted marketing campaigns for partnered products or services, increasing brand visibility and revenue growth.
- Fostered a positive work environment that encouraged open communication amongst team members involved in partnerships.
- Streamlined partnership processes for increased efficiency and satisfaction among partners.
- Supported sales team in creating customized presentations tailored specifically toward prospective partners' needs.
- Implemented regular partnership reviews to assess progress, address challenges, and celebrate successes together.
- Assisted in budget management for partnered initiatives while keeping costs within allotted limits without compromising quality outcomes.
- Enhanced partner relationships by consistently maintaining open lines of communication and addressing concerns promptly.
- Identified potential partners through thorough market research and networking events, resulting in new business opportunities.
- Used MS Excel to analyze data and PowerPoint to share information with team members.
- Facilitated strategy development and planned with cross-functional teams.
- Led team to meet 41% of performance goals.
- Drove efficiency improvement through continued process refinement and data analysis such as Hubspot, Jira and Snov.
- Managed and reported on New contracts results, resolved issues and improved outcomes for portfolio with value of $50,143.
Business Development Manager
MUA
05.2016 - 01.2024
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Forged strategic relationships with influential leaders within the client’s organization for growth and retention.
- Established strong client relationships through regular communication, ensuring needs were met and trust was reinforced.
- Secured advantageous pricing and terms through negotiations with suppliers and vendors.
- Drove success by consistently exceeding monthly quotas through tenacious prospecting and skilled negotiations.
- Actively represented the company while showcasing products at significant industry events and conferences.
- Drove client interest by delivering impactful sales presentations that highlighted our products' unique benefits.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Enhanced client relationship management by diligently documenting notes and revising account information consistently.
- Drove product innovation by analyzing competitors and pinpointing existing market gaps for new offerings.
- Increased profitability by streamlining existing business processes and eliminating inefficiencies.
- Executed a comprehensive digital marketing strategy to enhance brand visibility.
- Achieved significant revenue growth by capitalizing on new business opportunities in unexplored markets.
- Increased the clientele by engaging in industry events and utilizing social media platforms.
- Implemented CRM tools to better track sales opportunities and customer interactions.
- Led cross-functional teams to launch marketing campaigns, resulting in increased brand awareness.
- Spearheaded development of new product line, leading to significant expansion of market footprint.
- Secured high-value accounts through persistent and strategic outreach efforts.
- Analyzed performance metrics to identify areas for improvement and implement corrective actions.
- Optimized operational processes for cost savings, analyzing existing procedures and implementing improvements.
- Cultivated strong client relationships through consistent follow-up meetings for satisfaction insights.
- Analyzed market trends and modified business strategies accordingly.
- Drove account management efforts to retain clients and significantly increase market share.
- Facilitated product demonstrations and training while promoting consumer awareness and brand acquisition.
- Successfully achieved established key performance indicators through teamwork and customer focus.
- Drove brand awareness among key audiences by delivering insightful recommendations to long-term client accounts.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Organized promotional events and interacted with community to increase sales volume.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engineered persuasive presentation materials to obtain endorsements for concepts and share results.
- Facilitated business by implementing practical networking techniques.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Drove sales by developing multi-million dollar contract sales.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Education
MBA - Global Business Management
United States International University-Africa
Kenya 04.2001 -
Master of Professional Studies - Marketing
CHARTERED INSTITUTE OF MARKETING
United Kingdom 04.2001 -
Bachelor of Arts - Communications
DAYSTAR UNIVERSITY
Kenya 04.2001 -
Skills
Relationship management
Affiliations
Professional Memberships:
Member, Chartered Institute of Marketing (MCIM)
Chartered Institute of Marketing
- Recognized as a professional marketing expert with a commitment to ongoing development and industry best practices.
- Access to exclusive marketing resources, networking opportunities, and professional events.
- Focus on continuous professional development (CPD) to stay ahead of industry trends and innovations.
Interests
Volunteering with local community development
Yoga and mindfulness practices
Traveling and exploring new cultures
Timeline
Partnership Coordinator
Byon8 AB
02.2024 - Current
Business Development Manager
MUA
05.2016 - 01.2024
MBA - Global Business Management
United States International University-Africa
04.2001 -
Master of Professional Studies - Marketing
CHARTERED INSTITUTE OF MARKETING
04.2001 -
Bachelor of Arts - Communications
DAYSTAR UNIVERSITY
04.2001 -
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