WAIRIMU G WACHIRA

Championed client success at Charleson, a leading 360 marketing agency in Nairobi, Kenya. Secured and managed accounts for top brands like Uber, Lenovo, AVPA, Curaprox, Actilife, Mohit Bhandari, Maramani Homes, Doshi Group, Pearson, Stedmak Hotels, Carkey Masters etc, fostering strong relationships with a diverse B2B and B2C clientele. Delivered strategic marketing plans and flawless project execution, ensuring clients achieved their marketing goals.

Roles and Responsibilities

• Managed a team of Account Executives, Copywriters, Designers, and Developers.
• Oversaw client project delivery, ensuring on-time, on-budget completion, and client satisfaction.
• Developed strategic marketing plans and solutions to achieve client goals.
• Created and presented compelling proposals to clients.
• Collaborated with cross-functional teams to develop integrated marketing campaigns.
• Monitored campaign performance and provided recommendations for optimization.
• Identified growth opportunities for clients and provided strategic guidance.
• Maintained strong client relationships through regular communication and status updates.
• Conducted market research to identify industry trends and competitive landscape.
• Identified new business opportunities and collaborated with the business development team to win new clients.
• Negotiated with vendors to secure cost-effective solutions for marketing projects.

Achievements

• Streamlined client onboarding: Created Standard Operating Procedures (SOPs) for client onboarding, ensuring a smooth and efficient client integration process.
• Increased client satisfaction and retention : Implemented a client appreciation program including personalized messages, gifts, and celebrations, leading to improved client relationships.
• Improved communication and reporting: Developed standardized meeting protocols, communication schedules, and reporting templates (e.g., onboarding SOPs, client briefing template, meeting notes template) to ensure consistent and efficient communication with clients.
• Developed client upsell strategies: Increased client upsell revenue by analyzing client needs and creating customized upsell service packages for each client, including services like bulk SMS/emails, video production, influencer marketing, and SEO.
• Streamlined client account management: Established key performance indicators (KPIs) for account management, such as meeting frequency, response time, and upselling targets.
• Enhanced client service efficiency: Identified opportunities for automation and implemented tools e.g Clickup & Google Workspace to improve response time and streamline workflows in the department.

Spearheaded marketing success at Charleson. Developed winning marketing strategies for Canon, AstraZeneca, WaiCare, Actilife, Leadsquared etc, driving client growth across B2B and B2C sectors. Led the growth of my department, streamlined processes, and fostered collaboration between creative, production, and digital teams to deliver exceptional client experiences.

Roles and Responsibilities

• Led a marketing team of 14 people across creative, production, and digital departments.
• Developed winning marketing strategies for diverse clients
• Partnered with the Acquisition department by contributing marketing expertise to client pitches.
• Conducted weekly team meetings to review project statuses, assign tasks, and track progress.
• Coordinated with other departments to ensure smooth workflow and efficient project execution.
• Marketing budget allocation across various channels based on the strategy and projected ROI
• Performed daily performance tracking for departmental heads.
• Conducted quarterly performance evaluations and provided feedback to departmental heads.
• Identified opportunities for process improvement and implemented tools for enhanced efficiency.
• Collaborated with the Creative, Account Management, Digital teams to align team goals and project deliverables.
• Oversaw project timelines and budgets for creative projects.
• Established project goals and timelines for the production team.
• Ensured adherence to project schedules and addressed any issues impacting delivery.

Achievements

• Strengthened Client Alignment and Brand Messaging: By conducting in-depth market research and comprehensive audience profiling during the marketing strategy development stage for each client, my strategic approach led to the development of innovative and cost-effective marketing campaigns that maximized the client's return on investment (ROI).
• Enhanced departmental performance: Implemented performance tracking systems and conducted regular evaluations, leading to an increase in departmental efficiency/productivity
• Ensured optimal digital campaign performance: Monitored and analyzed campaign performance, providing data-driven insights and recommendations for optimization, resulting in an improvement in key metrics (e.g., click-through rate, conversion rate).
• Elevated creative output: Streamlined creative processes and implemented standardized tools/templates, leading to a reduction in project turnaround time while maintaining high quality standards.
• Successful project delivery: Oversaw the successful delivery of over 15 production client projects on time and within budget. By identifying and implementing process improvements, leading to a reduction in production costs.

Directed the creative vision at Charleson, by leading a talented team of social media managers, graphic designers, web developers, and video editors to craft impactful campaigns and brand experiences that resonated with target audiences for top brands such as M-gas, Furniture Palace, Ideal Ceramics, Isuzu, Kisiwa Homes, Nibav Lifts, Crown Paints, Admiral and more.

Roles and Responsibilities

• Managed a team of social media managers, graphic designers, web developers, and video editors.
• Developed and implemented the overall creative direction and vision for projects, campaigns, and brand initiatives.
• Collaborated with clients and stakeholders to understand objectives and translate them into creative strategies.
• Conceptualized and wrote compelling copy for various marketing materials.
• Add a point on working on brand identity projects for new companies
• Provided guidance, feedback, and mentorship to the creative team.
• Ensured the creative team adhered to deadlines and managed time effectively.
• Reviewed and approved creative work ensuring that creative materials were error-free, visually appealing, and effectively conveyed the intended message.

Achievements

• Spearheaded Charleson Media Group's Rebranding Initiative: Led the creative direction for a complete rebrand, aligning the company's visual identity, including a new logo, website redesign and new tagline: "Helping Top Brands Thrive" (replacing "Brand. Experience. Results"). The rebranding success led to securing bigger accounts from leading Kenyan brands, positioning Charleson Media Group as a trusted partner for established companies.
• Conceptualized and developed compelling copy for various marketing materials:including social media posts, website content, and advertising campaigns. This content achieved an increase in audience engagement (clicks, shares, etc.).
• Developed and implemented a cohesive creative vision:that resulted in an increase in brand awareness/lead generation/sales for multiple clients.

Roles and Responsibilities

• Wrote engaging articles on a variety of fashion and lifestyle topics, adhering to the magazine's style guide and editorial calendar.
• Interviewed designers, stylists, influencers, and other relevant figures for articles or features.
• Developed research and writing skills by independently identifying relevant sources, conducting in-depth research, and crafting compelling content for both social media and blog formats.
• Contributed to editorial strategy meetings by providing fresh perspectives and audience insights on trending topics.
• Supported senior writers by conducting thorough research, summarizing key findings, and assisting with content creation tasks.
• Developed captivating headlines and leads to grab readers' attention and entice them to delve deeper into the article.

Achievements

• Developed a signature writing style that resonated with the magazine's target audience, leading to a 40% increase in reader engagement with your articles (as measured by comments, shares, etc.).
• Proposed a new blog series focusing on local, up-and-coming artists, which was implemented and received positive feedback from readers and the local creative community.
• Collaborated with the social media team to repurpose your content into engaging social media posts, resulting in a significant increase in follower interaction.
• Successfully optimized articles for search engines, resulting in an increase in organic website traffic for specific keywords related to your articles.

Blissful Events is a platform that takes the stress out of event planning. It connects event organizers (individuals & corporations) with a network of vendors (venues, caterers, decorators) - a one-stop shop for everything you need to make your event a success.

Roles and responsibilities

• Develop and implement a comprehensive social media strategy aligned with the platform's goals (increased vendor leads, client signups, brand awareness).
• Develop and manage targeted social media advertising campaigns to reach the ideal audience (event planners, vendors) and increase platform usage.
• Create engaging social media content across platforms (Facebook, Instagram, Twitter, LinkedIn) to attract both event vendors and clients. This included:
• Event inspiration and planning tips.
• Vendor spotlights and success stories.
• Industry trends and news.
• Platform features and benefits.
• Promotional content for special offers and events.
• Write high-quality blog posts for the company website to provide valuable information to both vendors and event planners.
• Optimized website content for search engines by researching relevant keywords, implementing on-page SEO best practices, and collaborating with developers to ensure technical SEO optimization.
• Provided responsive customer service by handling customer inquiries via email and approximately 20 daily calls from vendors and clients.
• Track and analyze social media advertising performance using relevant metrics (impressions, clicks, conversions) and optimize campaigns for better results.
• Supported event promotion efforts by creating engaging social media content, email campaigns, and website updates to generate event buzz and drive attendance.
• Generate regular reports on social media performance, including audience growth, engagement metrics, and campaign effectiveness.

Achievements

• Provided exceptional customer service by handling customer inquiries via email and phone, resolving issues promptly and professionally, and exceeding customer satisfaction expectations.
• Created a consistent brand voice across all content platforms (website, social media, email, blog) by adhering to brand guidelines and messaging strategies. Which helped increase conversions.