Vivian Gichimu
Nairobi
Summary
I am a results-driven marketing professional with over five years of experience in product marketing, customer relationship management, and business development. I have a proven track record in developing and executing go-to-market strategies, conducting market research, and driving product growth within B2B and consumer sectors. My expertise in understanding customer needs, developing value propositions, and creating engaging content positions me to contribute effectively to any organization's mission to empower merchants globally. I am adept at working in fast-paced, remote environments and have a deep passion for leveraging data and insights to drive strategic decisions.
Overview
7
7
years of professional experience
Work History
Corporate Relationship Executive
AA Kenya PLC
08.2023 - 08.2024
- Developed and executed customer-centric marketing strategies that drove significant growth in product adoption and customer engagement.
- Conducted market research to identify customer needs and industry trends, which informed the development of value propositions and marketing content.
- Led go-to-market strategy for new products, including the creation of promotional materials, product demonstrations, and customer onboarding processes.
- Collaborated with cross-functional teams to ensure seamless execution of marketing campaigns, resulting in increased customer retention and satisfaction.
- Utilized CRM software to track customer interactions, analyze data, and generate insights that guided marketing strategies and sales efforts.
- Ensured compliance with company policies and regulatory requirements throughout all client interactions.
- Strengthened client relationships by consistently providing excellent service and tailored financial solutions.
- Built a diverse network of professional contacts that led to increased referral business opportunities.
- Maximized revenue generation by identifying cross-sell and upsell opportunities with existing clients.
Operations and Assistant Sales Associate
SOLV
10.2022 - 01.2023
- Managed customer relationships and provided personalized support, leading to increased customer satisfaction and repeat business.
- Executed targeted marketing campaigns that aligned with customer segments, resulting in a 20% increase in product adoption.
- Conducted competitor analysis and market research to refine product positioning and messaging.
Consultant Psychologist
Youville Counseling Centre
02.2020 - 09.2022
- Administered high-level, specialized, diagnostic psychological testing and evaluations and wrote comprehensive assessment reports.
- Consulted with organizations on matters related to employee mental health, enhancing overall workplace well-being strategies.
- Delivered psychoeducational workshops to groups, promoting mental health awareness and self-care strategies.
- Developed treatment plans based on patient’s psychological issues, enhancing their overall mental health.
- Provided tailored therapies and adjusted plans according to patient progress, resulting in improved treatment outcomes.
- Conducted patient evaluations through interviews and observations, leading to accurate diagnosis and effective treatment plans.
Relationship Officer
4g Capital
11.2017 - 01.2020
- Facilitated meetings and discussions between clients, sales and delivery teams.
- Increased referral business by actively networking within the community and participating in local events representing the bank.
- Monitored, followed-up and escalated cases to meet customer response commitments.
- Increased loan approvals by diligently assessing creditworthiness and recommending suitable lending options.
- Established and maintained strategic relationships with partners' customers, such as EABL, Procter & Gamble, and Technoserve.
- Delivered monthly targets for disbursement and collection, contributing significantly to revenue growth.
- Produced weekly reports tracking partnership performance, providing key insights for strategic decision-making.
- Spearheaded successful training sessions for sales representatives, enhancing product knowledge and customer service.
Education
Certificate - Fundamentals of Digital Marketing
Google For Africa
Google04.2020
Bachelor of Arts - Counseling Psychology
Africa Nazarene University
Nairobi, Nairobi Province, Kenya10.2017
Skills
- Product Marketing Strategy
- Go-to-Market Planning
- Customer Segmentation
- Lifecycle Marketing
- Value Proposition Development
- Content Creation & Management
- Market Research & Competitive Analysis
- Customer Insights & Data-Driven Decisions
- CRM Software (eg, Salesforce, HubSpot, Zendesk)
- Cross-Functional Collaboration
- Ecommerce Platform Experience
Timeline
Corporate Relationship Executive
AA Kenya PLC
08.2023 - 08.2024
Operations and Assistant Sales Associate
SOLV
10.2022 - 01.2023
Consultant Psychologist
Youville Counseling Centre
02.2020 - 09.2022
Relationship Officer
4g Capital
11.2017 - 01.2020
Certificate - Fundamentals of Digital Marketing
Google For Africa
Bachelor of Arts - Counseling Psychology
Africa Nazarene University
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