Summary
Overview
Work History
Education
Skills
Interests
Timeline
Work Availability
Languages
Websites
Accomplishments
Affiliations
Quote
Work Preference
Competencies
Assignments And Achievements
Competencies
AssistantManager
Vivian Njeri Mbugua

Vivian Njeri Mbugua

Communications Expert
Nairobi

Summary

Experienced corporate communications professional with a strong track record in developing impactful messaging and media strategies. Proven ability to collaborate effectively with teams, navigate dynamic environments, and manage internal and external communications. Skilled in content creation, public relations, and engaging stakeholders. Demonstrated reliability, adaptability, and a strong drive to consistently deliver results.

Overview

16
16
years of professional experience
2007
2007
years of post-secondary education
2
2
Certificates

Work History

Principal Corporate Communications Officer

NATIONAL INDUSTRIAL TRAINING AUTHORITY
06.2018 - Current
  • Assist in sponsoring company's goals through participating in the overall development and execution of communication tactics.
  • Develop and consolidate strong media ties to confirm widespread outreach to public and business partners.
  • Evolve successful goal-oriented communication plans with creative departments.
  • Undertake drafting and development of all content for internal and external communication including virtual space.
  • Provide exceptional services in managing virtual communications.
  • Promote the NITA brand as an exceptional service provider in media and print.
  • Develop content for the print, virtual and broadcast media.
  • Produce and manage material for Social networking websites on behalf NITA.
  • Preserve and promote company reputation among staff and clients.
  • Oversee all creative inputs on company's communications and publications.
  • Host the website and upgrade content regularly.
  • Assess program requirements and aid personnel in handling the project well.
  • Prepare communication and media promotion budget, and assess and appraise growth.
  • Trained executives on effective public speaking techniques, enhancing their ability to deliver persuasive presentations to stakeholders.
  • Managed crisis communications, effectively mitigating potential reputational damage.
  • Developed targeted messaging for diverse audiences, ensuring clear understanding of company objectives and initiatives.
  • Managed media relations for organizations to produce successful results.
  • Supervised a team of junior communicators, providing guidance, feedback, and mentorship towards achieving professional development milestones.
  • Provided timely information during critical incidents or crises situations, ensuring transparent communication with stakeholders impacted by the situation.
  • Actively participated in budget planning sessions for communications department resources allocation ensuring efficient funds distribution among projects.
  • Established a social media presence that engaged followers, increased traffic, and boosted overall brand exposure.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Used various social media platforms for media and blogger outreach.
  • Built and maintained positive relationships with public by utilizing strategic plans.
  • Supported public relations managers with writing, researching and preparation of materials
  • Researched market trends to develop well-informed communication strategies aligned with business goals.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • Elevated company reputation by securing speaking engagements at industry conferences and events.
  • Coordinated successful public relations campaigns that generated positive media coverage and awareness.
  • Increased media coverage through the creation of compelling press releases and proactive media outreach.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Produced and distributed brochures, newsletters and press kits.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Enhanced brand visibility by developing and implementing strategic corporate communications plans.
  • Implemented metrics-driven strategies to monitor communications effectiveness, adjusting tactics as needed for continuous improvement in results.
  • Spearheaded community engagement projects that fostered goodwill between the organization and its local communities.

Business Development Officer

CIC INSURANCE COMPANY
08.2016 - 06.2018
  • Built relationships with colleagues to facilitate teamwork, cooperation and success.
  • Generated new business with marketing initiatives and strategic plans.
  • Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Mentored junior team members, sharing expertise and fostering a collaborative work environment focused on achieving shared goals.
  • Optimized sales processes for greater efficiency, reducing the time required to close deals.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Strengthened relationships with key clients by providing exceptional support and maintaining regular communication.
  • Negotiated contracts with vendors and clients, ensuring favorable terms for the company''s success.
  • Facilitated robust networking within industry events, establishing beneficial connections for future collaborations.
  • Expanded market share by conducting comprehensive market research and competitor analysis.
  • Implemented innovative marketing campaigns that effectively communicated value propositions to target audiences.
  • Streamlined internal processes through continuous evaluation of workflow efficiency, leading to improved organizational agility in responding to market trends.
  • Developed new sales strategies to target untapped markets, resulting in increased revenue generation.
  • Presented compelling proposals to prospective clients, securing high-value accounts for the organization.
  • Delivered campaigns to solidify new client opportunities and generate new business.
  • Managed a diverse portfolio of projects simultaneously while adhering to strict deadlines and budgets constraints.
  • Collaborated with cross-functional teams for the successful execution of business development initiatives.
  • Provided exceptional customer service by addressing inquiries promptly and resolving issues effectively.
  • Consistently exceeded quotas through penetration of new accounts.
  • Devised targeted lead generation programs that yielded a significant increase in qualified prospects for the sales team to pursue.
  • Conducted market research to identify new business opportunities and potential clients.

Customer service officer / Underwriter

CIC INSURANCE COMPANY
02.2014 - 07.2016
  • Assisted call-in customers with questions and orders.
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Maintained a high level of product knowledge to effectively assist customers with accurate information and recommendations.
  • Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
  • Provided constructive feedback to peers and management on potential process improvements, aiding continuous enhancement of service quality.
  • Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
  • Participated in regular meetings with supervisors to discuss challenges faced during daily operations, identifying opportunities for growth and development.
  • Completed data entry to record call notes, suggestions and questions.
  • Developed strong rapport with customers, fostering loyalty and repeat business through personalized service.
  • Increased customer retention with prompt follow-ups on pending issues and proactive problem-solving strategies.
  • Collaborated with team members to identify areas of improvement in processes, resulting in more efficient service delivery.
  • Streamlined communication between customers and internal departments for timely issue resolution.
  • Resolved associate, tool and service delivery issues revealed by statistical reports.
  • Maintained clean and orderly checkout areas by mopping floors, emptying trash cans and wiping down surfaces.
  • Increased efficiency and team productivity by promoting operational best practices.
  • Exhibited high energy and professionalism when dealing with clients and staff.
  • Implemented and developed customer service training processes.
  • Trained new personnel regarding company operations, policies and services.
  • Followed-through on all critical inter-departmental escalations to increase customer retention rates.
  • Monitored cash drawers in multiple checkout stations and maintained adequate cash supply.
  • Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
  • Reduced process inconsistencies and effectively trained team members on best practices and protocols.

Administrative Assistant

CENTRAL ORGANIZATION OF TRADE UNION(COTU)
05.2013 - 11.2013
  • Managing the office of the Personal Assistant to the Secretary General of COTU-K and providing all administrative services.
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Organizing meetings and taking of the minutes
  • Handling incoming correspondences and taking relevant actions on the same
  • Preparation of presentations, reports and proposals
  • Carrying out hotel bookings
  • Conducting business growth activities
  • Acting as the liaison with various unions and the company
  • Management of General Insurances processes
  • Maintaining an effective filing system
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
  • Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
  • Improved staff morale by organizing recognition programs, acknowledging outstanding contributions and fostering positive work culture.
  • Coordinated travel arrangements for staff, ensuring cost-effective and timely accommodations and transportation.
  • Conducted research for project proposals, compiling information that supported winning bids.
  • Organized company events to enhance team cohesion, coordinating logistics and catering for over 50 participants.
  • Monitored office supplies inventory, ensuring availability of essential items without overstocking.
  • Maintained confidentiality of sensitive information, adhering strictly to data protection regulations.
  • Facilitated cross-departmental communication, organizing meetings to discuss project progress and align objectives.
  • Managed scheduling for executive team, balancing complex calendars to ensure optimal use of time.
  • Supported recruitment processes, scheduling interviews and communicating with applicants to improve hiring timelines.
  • Identified and recommended changes to existing processes to improve accuracy, efficiency, and quality service.

Assistant Manager

FRIENDS OF AMERICA FOUNDATION
03.2011 - 02.2013
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Collaborated with the management team to develop strategic plans for business growth and improvement.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Managed inventory levels to minimize stockouts while reducing overhead costs.
  • Ensured compliance with all safety regulations by conducting regular inspections of equipment/operations within the store.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
  • Assisted in budget preparation, ensuring alignment with financial goals.
  • Developed marketing strategies to attract new customers, increasing foot traffic.
  • Enhanced team productivity by streamlining operational processes.
  • Collaborated with management team to set sales targets and strategies, achieving consistent sales growth.
  • Conducted performance evaluations, identifying areas for development and rewarding strong performance.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Defined clear targets and objectives and communicated to other team members.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.

Customer Service Executive

KENYA COMMERCIAL BANK
11.2010 - 01.2011
  • Public relations and liaison officer on customer relationship matters
  • Verification of client details
  • Data entry and filling

Deputy Presiding Officer

INDEPENDENT INTERIM ELECTORAL COMMISSION
08.2010 - 08.2010
  • Training of clerks on the voting exercise
  • Coordinating the voting exercise
  • Verifying data collected

Tutor

NAIROBI INTERNATIONAL SCHOOL
04.2009 - 07.2009
  • Teaching English and Literature subjects
  • Counseling and motivating of students
  • Chairperson of the drama club and debate clubs

Education

Kenya Certificate of Secondary Education -

Nile Road Girls High School

Bachelor Of Education - English Literature

Kenyatta University
Nairobi, Nairobi Province, Kenya
01.2005 - 01.2009

Masters in Information Science - Communications

Moi University
Nairobi, Nairobi Province, Kenya
04.2001 -

Skills

Corporate storytelling

Interests

Capacity Building
Event organization
Team mobilization
Participating in community activities

Timeline

Senior Management Course

09-2025

Principal Corporate Communications Officer

NATIONAL INDUSTRIAL TRAINING AUTHORITY
06.2018 - Current

Business Development Officer

CIC INSURANCE COMPANY
08.2016 - 06.2018

Customer service officer / Underwriter

CIC INSURANCE COMPANY
02.2014 - 07.2016

Administrative Assistant

CENTRAL ORGANIZATION OF TRADE UNION(COTU)
05.2013 - 11.2013

Assistant Manager

FRIENDS OF AMERICA FOUNDATION
03.2011 - 02.2013

Customer Service Executive

KENYA COMMERCIAL BANK
11.2010 - 01.2011

Deputy Presiding Officer

INDEPENDENT INTERIM ELECTORAL COMMISSION
08.2010 - 08.2010

Tutor

NAIROBI INTERNATIONAL SCHOOL
04.2009 - 07.2009

Bachelor Of Education - English Literature

Kenyatta University
01.2005 - 01.2009

Masters in Information Science - Communications

Moi University
04.2001 -

Kenya Certificate of Secondary Education -

Nile Road Girls High School

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Advanced (C1)
Swahili
Advanced (C1)

Accomplishments

As Acting Manager of NITA (National Industrial Training Authority), here's a draft of potential accomplishments:

Strategic Leadership & Operations:

  • Improved Operational Brand visibility and publicity of NITA products and services.
  • Enhanced Stakeholder Engagement: Strengthened relationships with key stakeholders (industry partners, government agencies, training institutions) by actively participating in industry forums, organizing workshops, and establishing collaborative partnerships.
  • Data-Driven Decision Making: Implemented data analysis tools to monitor training program performance, identify areas for improvement, and inform strategic decision-making.
  • Business Growth at CIC Insurance - played a pivotal role in generating new business, expanding the customer base, and exceeding sales quotas consistently while working as a Business Development Officer.
  • Customer Service Excellence- Repeatedly recognized for resolving complex client issues and delivering high-quality service across roles in underwriting, customer service, and client management at CIC Insurance and Kenya Commercial Bank.
  • Effective Administrative Management- managed multifaceted administrative responsibilities at the Central Organization of Trade Unions (COTU) and Friends of America Foundation, improving workflow efficiency and internal coordination.
  • Training and Capacity Building- Contributed to capacity building and mentorship, including tutoring secondary school students and onboarding new employees in various roles, demonstrating a strong commitment to professional development.
  • Project and Event Management- Successfully organized and participated in corporate events, community activities, and promotional campaigns, aligning with organizational objectives and increasing public engagement.
  • Career Progression- Demonstrated consistent career growth from tutoring and administrative support roles to leadership in communications and corporate affairs, underpinned by continued education and professional development.

Affiliations

  • Peter Otieno Otieno
  • Stacy Chepchumba Sum
  • Kellen Karuti Kaloki

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Work Preference

Work Type

Full TimePart Time

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceFlexible work hoursPersonal development programsTeam Building / Company RetreatsPaid time offWork from home optionPaid sick leaveHealthcare benefits

Competencies

A holder of Bachelors of Education English Literature degree and currently pursuing a Master's degree in Marketing and communications Moi University. This is complemented with exposure in Sales and Marketing., Strong administrative capabilities, Operational Effectiveness; Capacity Management, Service Delivery and Quality Assurance., I have over eight years of increasing responsibilities in various industries and capacities. I am well exposed in managing service delivery and capacity building., Work independently with a high degree of responsibility and without supervision, Team player with an effective working relation with people of different backgrounds, Ability to identify priority activities and assignments, Professional competence and strong interpersonal skills, Punctuality and a keen observer of deadlines

Assignments And Achievements

  • I have been involved in recruiting of children from the slum area and educating them on the importance of education.
  • Am a peer educator and counselor

Competencies

A holder of Bachelors of Education English Literature degree and currently pursuing a Master's degree in Marketing and communications Moi University. This is complemented with exposure in Sales and Marketing., Strong administrative capabilities, Operational Effectiveness; Capacity Management, Service Delivery and Quality Assurance., I have over eight years of increasing responsibilities in various industries and capacities. I am well exposed in managing service delivery and capacity building., Work independently with a high degree of responsibility and without supervision, Team player with an effective working relation with people of different backgrounds, Ability to identify priority activities and assignments, Professional competence and strong interpersonal skills, Punctuality and a keen observer of deadlines

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Vivian Njeri MbuguaCommunications Expert