Vincent Nyaberi

Accomplishments:

• New Business: Grew new business by 15% in 2021
• Leadership and development of 6 sales team members in fast-paced environment while providing daily support
• Implemented sales discipline by introducing collaboration KPI's that ensured team work and relationships between business units to achieve a customer centric environment increasing CSAT to 88% and NPS to 84%
• Developed and executed go-to-market strategy for tailored supply chain solutions resulting in over 22% YoY growth in pipeline value by Q4 2021 end quarter compared to previous year's same period
• Led sales team to deliver 25% annual sales revenue increase across all business units i.e Air, Sea, Road and Contract logistics
• Built strong retention strategy that saw reduction of churn customers by 17% and increase in new customer acquisition and retention by 28%
• Recruitment and training of commercial teams over the past years with solid track record of 94% employee engagement and retention
• Reduced manual workload by maintaining 70% utilization of agreed systems to manage the commercial activities and functions with work in progress to get to 90% by end 2023
• Successfully participated in the acquisition of another company which resulted in solidifying the company's competitive advantage and strengthened the company's position in perishables market by 95%
• Implemented a bi-weekly meeting with 9 other business unit heads to discuss goals, updates, and challenges, increasing productivity across departments by 37% year over year
• Owns Sales teams' costs and expenses budgets relating to costs and expenses and successfully achieving the ROI by 6 on total cost to the company
• Revamped sales strategy from a door to door selling approach and established a key accounts program centered on managing the full relationship between the business and high value customers which increased our key customer base YOY by 17% from its implementation in 2020.
• Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.
• Collaborated with sales team to onboard and integrate new customers.
• Formulated and implemented successful account strategies to drive continuous improvement, profitability and growth.
• Developed and implemented marketing strategies and activities, directly increasing sales by 15%.
• Supported proposal development and implemented contractual agreements.
• Monitored commercial performance of full portfolio, scheduling consistent follow-ups with each account.
• Drove business growth within specified sales territories through strategic and tactical solution implementation.
• Crafted detailed sales reports, outlining key metrics to enhance strategic business decision-making.
• Employed exceptional rapport-building skills to nurture key relationships.
• Maintained advanced product and industry trend knowledge, performing regular market research to enhance company offerings.
• Analysed market and competitor research to identify customer prospects.
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.

• Sales success: Increased company client base by 20% in a year this resulted in the company exceeding its annual GP target by 20%
• New Business Developments: 12 new quality accounts per year across key verticals
• Customer Erosion Management: A Key sales champion in the erosion management project achieved 30% erosion reduction
• Met with avg of 5 clients weekly, identifying and analyzing their goals, carrying out whiteboard sessions, establishing gaps and developing a solutions based on their objectives/needs.
• Tailored sales approach to meet individual client needs, nurturing meaningful relationships to drive revenue.
• Established CHF 480,000 in new business within 16 months.
• Established 17% close ratio for client referrals by employing proven bargaining methods.
• Implemented proven networking methods to build strong working relationships with clients and peers.
• Protected customer retention rates by identifying top-priority accounts and at-risk clients and implementing appropriate action.
• Increased revenue through upselling and consistent contract renewals.
• Generated leads through cold calling, industry networking and social media to reach monthly targets.
• Nurtured leads through sales pipeline within target timeframes.
• Listened to customer problems, objections and concerns, offering tailored solutions.
• Followed-up on prospective business opportunities and new clients to retain and expand client base.
• Applied exceptional customer service skills across all sales channels to engage prospects.
• Uncovered opportunity to maximise revenue by cross-selling to existing customer base.

• Successfully managed daily sales activities of 18 sales staff across 8 regions in Kenya
• Developed sales strategy that met corporate sales goals and revenues of $ 380,000 semi-annually
• Designed and implemented effective national sales and marketing strategy that increased market share by 25%
• Successfully recruited, trained, coached and motivated sales staff to drive high performance levels by 11%
• Developed and implemented an effective sales and marketing strategy
• Established training programs, set goals, and conduct performance reviews of the sales staff
• Initiated customer retention strategies and build new customers.
• Secured high-value new business through strategic networking.
• Handled commercial negotiations to optimise client spending.
• Educated clients on product and service updates to sustain business.
• Reviewed current accounts to assess business gaps and increase revenue opportunities.
• Completed regular budget forecasting to assess performance and fulfil financial goals.
• Monitored competitor activity to remain ahead of industry trends.
• Led pricing strategies to maximise account profits.
• Managed and maximised growing pipelines through excellent planning and organisation.
• Devised and led presentations to engage clients with campaign pitches.

• Successfully managed strategic marketing activities that resulted to an expanded client base by 15% in one year
• Successfully identified new potential student markets by researching market trends for parents seeking quality and private education for their kids
• Achieved more than 10% of plan for enrollment every semester
• Developed strategic partnerships with feeder schools resulting in Kshs.16 million in revenue in a period of 1 year
• Hired, trained and motivated a team of 16 sales and marketing representatives tasked with meeting annually enrollment goals/targets
• Successfully organized and developed digital, print and on school campaigns that resulted in an increase in enrollment by 25%
• Developed and implemented parent/student ambassador program to assist with inquiry development.
• Analysed customer data and campaign performance to drive improvements.
• Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
• Conducted market research to better understand key customer segments.
• Forged strategic partnerships to broaden customer base.
• Leveraged industry trends to identify growth opportunities.
• Supervised all marketing and planning activities to achieve company goals.
• Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.