Marketing and communications professional prepared for impactful contributions. Proven track record in strategic planning, content creation, and digital marketing. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Skilled in project management, brand development, and stakeholder engagement. Trusted team member recognized for delivering consistent, high-quality results.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing and Communications Officer
Equity Afya Kenya Limited
Nyamira
07.2023 - 09.2025
Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
Managed social media channels, crafting compelling content that increased audience interaction.
Conducted market research to identify trends and inform strategic communication initiatives.
Collaborated with cross-functional teams to align messaging with organizational goals and objectives.
Analyzed campaign performance metrics to optimize future marketing strategies and improve ROI.
Led training sessions for staff on effective communication practices and brand standards.
Established relationships with key stakeholders to facilitate partnerships and sponsorship opportunities.
Oversaw content creation for newsletters, press releases, and promotional materials enhancing brand storytelling.
Raised consumer awareness about product offerings through creative storytelling techniques in promotional materials.
Delivered comprehensive competitor analysis reports that informed future strategy adjustments.
Implemented effective crisis communication strategies to protect the organization''s reputation during challenging situations.
Planned memorable corporate events that fostered team-building opportunities while promoting a positive company culture internally and externally.
Monitored marketing analytics to identify trends, adjust strategies as needed, and maximize return on investment.
Generated leads through targeted email marketing campaigns and follow-up strategies.
Managed public relations efforts by building strong relationships with media outlets and securing positive coverage for the organization.
Corporate Communications Officer
East Africa Institute of Certified Studies
Eldoret
01.2019 - 06.2023
Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content
Promote communications and marketing materials through appropriate social channels
Track analytics and create reports detailing successes and failures of communications campaigns
Ensure that all communications and marketing material aligns with brand standards
Maintain digital media archives including photos and videos
Work with communications team members to conceptualize and implement communications strategies and campaigns
Respond to media inquiries and perform media outreach to achieve brand placement in publications
Develop escalation protocols for managing communication crises, should they arise.
Developed and implemented internal communication strategies to enhance employee engagement.
Managed media relations, securing coverage in key publications to elevate organizational visibility.
Led cross-functional teams to execute corporate events, fostering collaboration and brand awareness.
Created comprehensive communication materials, ensuring consistency across all platforms and channels.
Customer Experience Executive
Safaricom PLC
Nairobi
03.2017 - 11.2018
Answering customer calls in the call center and online, providing timely solutions to various problems and cross-selling company products and services at any given opportunity.
Supervision of the Customer service team in the absence of the team leader (Call center Operations Team champion)
Developing and implementing the Customer Service strategy.
Measuring customer satisfaction by analyzing feedback data and suggestions
Handling face to face inquiries from customers
Keeping accurate records of discussions or correspondence with customers
Reversing, approving and canceling of M-PESA transactions
Escalating urgent customer issues/complains to support team for timely solution.
Communications Officer
Mobro Technologies Limited
Nairobi
05.2014 - 12.2016
Assisting in the development and implementation of strategic communications for issue campaigns.
Drafting press releases, web posts, social media entries, online newsletters and other communication materials that delivered consistent, understandable messages.
Work cross-departmentally on various issue areas to produce written products and provide other communications support as needed.
Help support sales initiatives, fundraising efforts and media coverage.
Preparation of agendas, conducting research and management of various projects.
Planning, developing and implementing PR strategies.
Researching, writing and distributing press releases to targeted media.
Communications Assistant
Oxfam International
Nairobi
04.2013 - 05.2014
Collating and analyzing media coverage.
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Maintaining and updating information on the organization’s website.
Fostering community relations through organizing events such as open days and through involvement in community initiatives.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
Printing and basic administrative duties
Social media management.
Assisting in the development and implementation of strategic communications for issue campaigns.
Drafting press releases, web posts, social media entries, online newsletters and other communication materials that delivered consistent, understandable messages.
Work cross-departmentally on various issue areas to produce written products and provide other communications support as needed.
Creating databases and spreadsheets as well as helping in preparation of reports and presentations.
Help support sales initiatives, fundraising efforts and media coverage.
Preparation of agendas, conducting research and management of various projects.
Planning, developing and implementing PR strategies.
Researching, writing and distributing press releases to targeted media
Nairobi with travels to Somalia
Education
Post Graduate Diploma - Education
The University of Nairobi
12.2015
Bachelor of Arts - Communication and Media
Egerton University
12.2012
Kenya Certificate of Secondary Education - undefined
Agoro Sare High School
11.2008
Skills
Computing
Advanced photography skills
Graphic design skills
Training
Negotiation skills
Social media Management
Community engagement
Crisis management
Internal communications
Influencer marketing
Customer segmentation
Media relations
Press release writing
Direct mail campaigns
Multicultural marketing
Speech writing
Marketing analytics
Certification
Associate Member, Public Relations Society of Kenya - 2025
Timeline
Marketing and Communications Officer
Equity Afya Kenya Limited
07.2023 - 09.2025
Corporate Communications Officer
East Africa Institute of Certified Studies
01.2019 - 06.2023
Customer Experience Executive
Safaricom PLC
03.2017 - 11.2018
Communications Officer
Mobro Technologies Limited
05.2014 - 12.2016
Communications Assistant
Oxfam International
04.2013 - 05.2014
Bachelor of Arts - Communication and Media
Egerton University
Kenya Certificate of Secondary Education - undefined
Agoro Sare High School
Post Graduate Diploma - Education
The University of Nairobi
References
Maureen, Wabwile, eldprincipal@ics.ac.ke, 254711196881, East Africa Institute of Certified Studies
Marketing Communications Officer at Healthway Medical Network (An AC Health Company)Marketing Communications Officer at Healthway Medical Network (An AC Health Company)
Research and Analysis Officer at National Identification And Registration AuthorityResearch and Analysis Officer at National Identification And Registration Authority