Victoria Miguda

Strategic Communications Leadership:

• Develope and execute comprehensive global communication strategies and campaigns to create NTD awareness, contributing to increased organizational visibility and impact across Africa and globally
• Manage a diverse team of communication professionals across multiple continents, implementing performance management and talent development programs
• Lead the creation and implementation of targeted communication campaigns to raise awareness about NTDs across African markets

Media Relations & Thought Leadership:

• Spearhead targeted media outreach, securing coverage in tier-1 publications including The New York Times, CNN, DW, BBC, and pan-African media outlets
• Drive thought leadership initiatives focusing on African voices, promoting technical communications in journals, and conference coverage
• Collaborate with African regional media houses to establish an extensive continental media database, including international media with a presence on the continent

Stakeholder Engagement & Partnership Development:

• Serve as primary communications liaison with regional partners, donors, and implementing organizations across Africa
• Build and maintained relationships with communication functions at ministries of health and NTD country coordinators across the 31 countries where The END Fund works
• Proactively identify and engage African champions from diverse sectors and communities to reinforce visibility and amplify core messages

Resource Mobilization Support:

• Create localized messaging that resonates with regional and domestic funding sources, including private sector philanthropists and corporations
• Develop communication strategies that support relationship-building with local philanthropists and diaspora communities
• Track and report on communication efforts supporting domestic resource mobilization

Event Strategy & Crisis Management:

• Manage crisis communications and reputation management across diverse global contexts
• Oversee strategic planning and execution of high-impact communications events across the continent
• Create compelling event narratives showcasing organizational impact and driving sustained stakeholder engagement

Regional Communications Strategy:

• Led Meta's East Africa PR strategy, programs, and budgets, addressing reputational needs and policy risks across Kenya, Uganda, Tanzania, Ethiopia, Somalia, and Rwanda
• Created campaign platforms proactively addressing brand reputation challenges across East African markets
• Managed policy-related press issues, working cross-functionally with global teams on media opportunities

Media Management & Stakeholder Relations:

• Identified and pitched positive Meta stories delivering consistent proactive coverage in key African markets
• Provided communications counsel and executive spokesperson support for business leaders during crises
• Educated the press, bloggers, and influencers about Meta technologies and African investments

Global Program Leadership:

• Provided conceptual leadership, creating linkages with Governments, Media, and Civil Society across 13 countries, including Kenya, Tanzania, Uganda, Nigeria, Senegal, Mali, Botswana, and Mozambique
• Served as Communications Project Lead for the Bill & Melinda Gates Foundation's Foundational Literacy & Numeracy project in Sub-Saharan Africa
• Developed advocacy strategies at transnational and national levels, coordinating structured communications

Key Achievements:

• Organized 2 policy dialogues with government legislators advancing education sector policies in Kenya and Tanzania
• Conceptualized and implemented the 2021 Global Conference featuring retired Tanzanian President H.E. Jakaya Kikwete and World Bank Global Director of Education

During my career break, I balanced family caregiving responsibilities with professional development and maintaining industry knowledge through various consultancies. This experience enhanced my organisational skills and reinforced my commitment to Strategic communications and marketing management.

• Developed and implemented comprehensive marketing and communications strategies for diverse clients across multiple African markets
• Provided strategic communications counsel, crisis management support, and brand positioning guidance
• Delivered integrated marketing campaigns, stakeholder engagement strategies, and reputation management services

Client Portfolio: Octagon Africa (Kenya, Uganda, Zambia), Cagerol General Insurance Company (Democratic Republic of Congo), Generation (USAID Funded - multiple countries), Afribright Risk & Insurance Brokers Tanzania, Energy Regulatory Commission Kenya, Africa Youth Trust

Department Establishment & Strategic Leadership:

• Successfully established Corporate Communications department from inception, building a comprehensive communications function
• Developed and implemented strategic communications and marketing plans for Jubilee Insurance Group across five African countries
• Drove the development and implementation of a focused PR strategy to proactively communicate agreed messages to targeted media

Thought Leadership & Event Management:

• Led thought leadership programs, event coordination and management, and organizational speaking engagements
• Managed reputation management, crisis communications, public affairs, communications budgets, and internal communications
• Built and strengthened industry partnerships to improve product placements and maximize marketing strategy effectiveness

Team Leadership & External Relations:

• Directed activities of external agencies and departments, developing and implementing fundraising strategies and programs
• Managed departmental budgets and coordinated communications across five African countries
• Established strong vendor relationships and managed multiple external partnerships

Media Relations & Executive Communications:

• Utilized well-established media relationships to bolster outreach efforts and enhance public image across East African markets
• Crafted executive speeches and talking points, ensuring consistent messaging across internal and external communication channels
• Authored compelling press releases and assembled comprehensive press kits for organizational communications

Campaign Management & Events:

• Orchestrated company events, town halls, and meetings to drive stakeholder engagement
• Executed media and marketing campaigns designed to elevate the company profile across regional markets
• Managed integrated communications campaigns across print, broadcast, and digital media platforms

Business Development & Relationship Management:

• Identified growth opportunities within the East Africa territory and collaborated with sales teams to reach sales goals
• Grew market penetration by leveraging existing member relationships and personally overseeing negotiations
• Resolved problems with high-profile members to maintain relationships and increase the return customer base

Key Achievements:

• Recruited 400 top CEOs and respected business persons as club members, achieving the highest membership numbers to date
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies
• Maintained up-to-date knowledge of club memberships in the region and performed competitor analysis

• Provided strategic counsel to aid PR and wider marketing campaigns across East African markets
• Built relationships with existing and new media houses and established key media contacts for ongoing coverage
• Liaised with management and the business development team regarding press campaigns, creative projects, and PR solutions
• Provided product and company information to media, including newspapers, magazines, radio, television, and online news sites
• Secured positive coverage through effective media relations and stakeholder engagement

• Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of marketing communications materials
• Managed branding campaigns and event marketing initiatives across print, broadcast media, web, and social media
• Oversaw the development of marketing campaigns to drive sales and customer engagement while building brand awareness
• Worked with marketing and PR agencies to create, deploy, and optimize effective campaigns
• Built brand awareness while managing internal and external marketing campaigns and programs
• Developed vendor relationships and managed multiple external partnerships for campaign execution