VICTORIA ANUNGO
Marketing & Communication- Digital
Kitui, Kitui District
Summary
As the Communication Executive-Digital at Kibo Africa, I spearhead the creation and implementation of dynamic brand and market strategies for Africa's premier mobility solutions manufacturer. With over 8 years of experience in marketing and communications, I excel in establishing a strong digital presence, uncovering new revenue streams, expanding networks, and shaping customer perceptions and attitudes. I am dedicated to championing consumer insights, crafting compelling strategies, and launching innovative marketing platforms and products.
Overview
7
7
years of professional experience
11
11
years of post-secondary education
9
9
Certifications
Work History
Digital Communication Executive
Kibo Africa Limited
3 2023
- Set digital marketing strategies using all necessary tools (e.g., website, SEO, AdWords, social media and blogs)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, Marketing and Sales performance metrics to forecast trends
- Track digital marketing performance and prepare weekly or monthly reports for supervisor
- Coordinate and execute website and online material and posting to social media
- Write informative and interesting press releases, press kits, newsletters, and related marketing materials
- Supervise digital marketing agencies to guarantee all content is publication ready
- Monitor and report on digital competitor activity
- Lead external agencies, when appropriate, to effectively manage events and online activities
- Assist with event management, digital requirements for events and communication support with hosting events
- Oversee all company's social media accounts daily for inquiries and post performance and share weekly reports.
Marketing Strategist/Head Digital Marketing
Digital Tailor Agency
06.2019 - 02.2023
- Develop and implement strategic marketing plans and forecasts for various Digital Tailor Agency's clients retaining 95% of existing clients.
- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments for clients
- Conceptualize and execute multi-channel campaigns across prospect and customer lifecycle, and ensuring alignment of communications and messaging across all channels
- Work in partnership with creative team to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications including print, digital and video assets
- Overseeing production of all marketing materials, ensuring compliance with clients' company's brand guidelines and producing high-quality, error-free materials
- Present ideas and final deliverables to internal and external teams and communicate with leadership on marketing programs, strategies and budgetary implication (Clients' side)
- Monitoring effectiveness of various marketing strategies and coming up with changes as may be needed
- Elaborate definitive briefings, manage contracting of for example above line media houses and influencers and follow up on implemented actions
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Leading planning of clients' events, from start to finish, according to requirements, target audience and objectives
- Keeping up with marketing trends and requirements to ensure all marketing strategies adhere to latest practices and standards.
- Mentored junior team members on best practices in marketing strategy development, contributing to their professional growth and overall success of team
- Led a team of marketers to exceed project goals through strong leadership skills, fostering collaboration between departments
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis
- Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation
- Collaborated with cross-functional teams to create consistent messaging across all marketing channels for stronger brand identity
- Enhanced brand recognition by developing and executing strategic marketing campaigns
- Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences
- Established strategic partnerships with industry influencers to expand brand exposure and credibility
Digital Marketer/Communication Liaison
City Health Hospital
02.2017 - 06.2019
- Developing Digital Marketing Strategy including Social Media Marketing, Search Engine Marketing, Content Marketing and Website Strategies
- Overseeing company's social media accounts i.e Facebook, Instagram, Twitter, YouTube etc
- Coming up with content calendars, Implementation and writing content briefs to Copywriters and creatives
- Uploading new posts for company on social media accounts, which enlighten audiences and promote brand-focused messages
- Coordinating social media messaging with marketing departments, brand managers, and quarterly or seasonal company goals
- Formulating and executing social media campaigns e.g., Brand awareness and Lead generation campaign
- Responding to customers queries on social media platforms and following up on data generated from Lead generation campaigns
- Auditing and analyzing social media presences, including digital advertising costs and returns
- Analyzing social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Monitoring and developing reports on competitor activity within social media space
- Identifying target audiences and creating marketing plan with strategies to effectively engage them
- Developing, supporting and promoting company goals, including message development, social media content creation and media outreach
- Developing and disseminating public relations materials that increase brand's visibility among stakeholders
- Building and maintaining relationships with journalists, bloggers, investors and customer audiences that helped advance work Contacting clients through various communication channels for example Email/SMS marketing to inform them about new developments in company's services
- Make follow up phone calls to customers after visiting facility to establish their experiences
- Collect, analyze, and utilize data and feedback to identify opportunities to improve relationship between business and customers
- Sending Bulk SMS/Emails to customers to wish them on their birthdays, holidays as well as communicate on current offers and new products and services
- Perform 'damage control' in cases of bad publicity
- Customer database Management- Data Analysis
- Customer database management- Customer acquisition vs Customer retention analysis
- Customer feedback management
- Outreach leads database follow-ups and maintenance
- Ensure website performance (Use of Yoast SEO, Google Analytics) and functionality
- Monitor, assess and report on website performance
- Develop and Update content
- Handling online projects for example once meant to drive traffic to website from Search Engine Marketing to Social Media Marketing.
Marketing Intern
National Bank of Kenya
05.2016 - 06.2016
- Planning and Management of Corporate events
- Outbound calling which involved selling the bank's products and services to customers, receiving inbound calls to answer to customer's questions about the current bank products and services and returning abandoned calls.
Education
Chartered Institute of Marketing (Level 4 & Level 6) - Integrated Communication And Marketing
Strathmore University
Nairobi, Nairobi Province, Kenya 01.2019 - 01.2020
Bachelor of Commerce (Marketing and Finance) - Bachelor of Commerce (Marketing & Finance Majors)
Strathmore University
Nairobi, Nairobi Province, Kenya 03.2013 - 06.2017
CPA (Section 1 and 2) -
KASNEB
Nairobi 01.2014 - 01.2015
Kenya Certificate of Secondary Education - Secondary Education
Mbitini Girl's Secondary School
Kitui, Kitui District, Kenya 01.2008 - 11.2012
Skills
Content development
Social Media Management
Digital Advertising- Meta, Instagram, Twitter, LinkedIn,Google search Ads, Display and Youtube Ads
Search Engine Optimization
Email Marketing
Analytics and Reporting
Customer Relations
Team Player
Team Leadership
Administrative Skills
Membership
Chartered Institute of Marketing (CIM)
Languages
Fluent in English and Swahili
Chinese (Mandarin)
References
- Francis Waithaka, Digital 4 Africa, 0722361147, info@digital4africa.co.ke
- Aggrey Lutsinga, Digital Tailor Agency, 0727825764, Aggrey@dta.co.ke
- Terry Ojiambo, Kibo Africa Limited, 0729278364, Terry.ojiambo@kibo.bike
Certification
Inbound Marketing Certification- Hubspot
Timeline
Google Ads Display Certification
06-2021
Digital Advertising- Hubspot
05-2021
Google Search Ads Certification
05-2021
Inbound Marketing Certification- Hubspot
04-2021
Social Media Management- Hubspot
04-2021
Digital Marketing Masterclass
02-2020
Integrated Communication- CIM
01-2020
Award in Marketing- CIM
01-2020
Marketing Strategist/Head Digital Marketing
Digital Tailor Agency
06.2019 - 02.2023
Chartered Institute of Marketing (Level 4 & Level 6) - Integrated Communication And Marketing
Strathmore University
01.2019 - 01.2020
Bachelor of Commerce (Finance & Marketing Majors)
06-2017
Digital Marketer/Communication Liaison
City Health Hospital
02.2017 - 06.2019
Marketing Intern
National Bank of Kenya
05.2016 - 06.2016
CPA (Section 1 and 2) -
KASNEB
01.2014 - 01.2015
Bachelor of Commerce (Marketing and Finance) - Bachelor of Commerce (Marketing & Finance Majors)
Strathmore University
03.2013 - 06.2017
Kenya Certificate of Secondary Education - Secondary Education
Mbitini Girl's Secondary School
01.2008 - 11.2012
Digital Communication Executive
Kibo Africa Limited
3 2023
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