VICTOR GATERI NYAGA
Makueni
Overview
6
6
years of professional experience
Work History
Key Account Manager - Regional Accounts
Unilever Kenya Limited
05.2024 - Current
- Managed and developed key business development accounts within Modern Trade, including Khetia, Woolmatt, Transmatt, Shivling, and A One.
- Delivered customer targets across the Rift-Valley, Nyanza, and Coast regions.
- Collaborated with Channel Marketing, Customer Service, and R&D to ensure timely and complete implementation of agreed activities.
- Measured and managed customer contribution to maintain account profitability.
- Achieved key performance indicators (KPIs) for chain accounts, including Underlying Sales Growth (USG), Volume Sales Growth (VSG), On-Shelf Availability (OSA), Share of Shelf (SOS), Share of Market (SOM), and New Product Distribution (NPD).
- Negotiated business terms to secure optimal conditions for Unilever.
- Managed customer P&L and negotiated trade terms and funding.
Customer Development - Shopper Marketing
Unilever Kenya Limited
12.2023 - 04.2024
- Contributed to winning with power brands for the perfect store i.e. 80% OSA, 90% NPD and 70% SOS compliance.
- Promoted excellent visibility through secondary displays and merchandising.
- Planogram execution per store type.
- Ensured JBP and sponsorship assets land OTIF.
- Enhanced digital transformation through championing for the Trax retail execution App, generating reports for KPI payment and driving monthly usage of Trax App by KAM.
- Aligned and reviewed call cycles & budget utilization, while managing Smollan Agency contracts.
- Dispatched premiums and POSM, maintaining tracker, stock take, reconciliation & obsolete material disposal.
- Championed for partnerships between Unilever and other organizations so as to cement and broaden market standings.
Trade Marketing Representative
British American Tobacco (BAT Kenya)
06.2022 - 05.2023
- Advocated for ISF, EHS, fleet and competition activity.
- Tracked and fulfilled IMS volume targets.
- Visited retail and wholesale outlets for program communication, merchandising and deployment of POSM.
- Fulfilled 100% of the KPI target for monthly cycle activity.
- Tracked RTM dashboards.
- Ensured efficiency and effectiveness through customer programs and target tracking.
- Managed the distribution by monitoring the credit limit, reorder levels and day to day operations of the distributor business.
- Implemented promotions and programs in the Key Accounts, traditional and modern trade.
- Generated required reports on sales, product and territory performance.
- Planned and budgeted for cycle activities.
- Developed and implemented long term commercial programs to increase product availability and visibility, drive high numeric distribution and increase market share.
Building Services Engineering Internship
State Department of Public Works
09.2021 - 03.2022
- Interpreted and produced mechanical services installation drawing for building services.
- Internal plumbing, drainage and water reticulation installation works.
- Air conditioning, refrigeration and mechanical ventilation installation.
- Kitchen, laundry, and LPG equipment installation.
- Solar water heaters and boilers installation.
- Petrol station and swimming pool equipment installation.
- General plant and equipment maintenance; fire protection and safety services.
- Prepared specifications for bills of quantities.
Production Engineering Attachment
East African Portland Cement
10.2019 - 12.2019
- Repaired worn out vulcanized joints in conveyor belts.
- Replaced ploughs in reclaimer.
- Conveyor belt installation and alignment in magnetic separator.
- Fluid and HRC coupling installation.
- Fabrication and welding.
- Assembled water pumps.
Timeline
Key Account Manager - Regional Accounts
Unilever Kenya Limited
05.2024 - Current
Customer Development - Shopper Marketing
Unilever Kenya Limited
12.2023 - 04.2024
Trade Marketing Representative
British American Tobacco (BAT Kenya)
06.2022 - 05.2023
Building Services Engineering Internship
State Department of Public Works
09.2021 - 03.2022
Production Engineering Attachment
East African Portland Cement
10.2019 - 12.2019