VERONICAH MUNGAI

As one of the first hires at Triply, I have played a critical role in building and scaling the company, ensuring its operational success, and leading product development and market launch.

My impact includes:

Product Development & Market Research

• Conducted extensive market research, including one-on-one client interviews, to shape Triply’s product-market fit and refine service offerings.
• Oversaw the rebranding from Tripitaca Limited to Triply.co, ensuring a seamless shift in branding, marketing, and client communication, ensuring a seamless transition in branding, marketing, and client communication.

Operational Excellence & Process Optimization

• Designed and implemented scalable operational policies that improved efficiency and streamlined workflows.
• Led cross-functional teams, ensuring alignment between operations, business development, and marketing.
• Built the company’s operational framework, guiding it from a small startup to a structured, growth-oriented organization.

Team Growth & Leadership

• Successfully expanded the team from 9 to 32 employees, recruiting and structuring departments to support the company’s rapid growth.
• Established performance metrics and leadership strategies to enhance team efficiency and accountability.

Strategic Partnerships & Market Expansion

• Spearheaded key partnerships that enabled Triply to acquire critical industry accreditations and licenses, allowing entry into the air ticketing business, now the company’s leading revenue source.
• Forged B2B partnerships to enhance Triply’s reach and service capabilities.
• Played a pivotal role in launching Triply’s product to market, ensuring a smooth rollout and user adoption.

• Led marketing strategies, increasing online visibility and boosting customer engagement by 60%
• Managed a digital transformation initiative that resulted in a 30% increase in online bookings
• Secured high occupancy rates (90-100%) through targeted campaigns and corporate partnerships

• Spearheaded product development and launched two new offerings within five months
• Grew the marketing team from 2 to 6 members, enhancing brand engagement
• Contributed to CySuites winning the 2022 Travelers' Choice Award

• Managed daily operations, optimized staff productivity, and resolved critical service challenges
• Enhanced customer satisfaction by resolving issues in a timely manner and providing exceptional support.

• Developed a COVID-19 crisis digital marketing strategy, increasing occupancy from 25% to 70%
• Achieved a 425% growth in social media engagement, boosting brand awareness

• Created and managed a marketing database that improved client acquisition and retention
• Assisted in sales and marketing presentations, contributing to new business generation