VERONICA MUGWANJA

Leadership Impact & Responsibilities

• Led regional commercialization strategy for inverter and lithium battery solutions, driving strong growth and market expansion across Tanzania and Zambia
• Scaled the business 4x in revenue, increasing monthly revenue through strong pipeline management, pricing optimization, and upselling strategies
• Scaled monthly inverter sales from ~200 units (May 2025) to 560+ units (January 2026), establishing a high-growth and scalable business model
• Consistently outperformed targets, achieving up to 201.6% of monthly targets, with sustained overperformance across multiple quarters
• Built and launched inverter business units in new markets (Tanzania & Zambia)
  Designed and implemented localized go-to-market strategies
  Established scalable sales structures and operating models
• Recruited, built, and led high-performing regional teams
  Owned end-to-end hiring (shortlisting, interviewing, onboarding)
  Drove performance management and capability building
  Fostered a strong, results-driven sales culture
• Owned market entry and expansion strategy, including pricing, product positioning, and channel development tailored to local market dynamics
• Developed and executed go-to-market and marketing strategies to accelerate adoption of inverter and battery solutions
• Drove customer-centric growth initiatives, including system right-sizing and structured upgrade strategies to improve satisfaction and increase revenue per user
• Led data-driven decision making, leveraging performance metrics, market insights, and competitive analysis to refine strategy and maintain advantage
• Strengthened cross-functional execution
  Coordinated across sales, supply chain, and aftersales to ensure seamless delivery
  Streamlined operations from sales through installation
• Enhanced business intelligence and tracking tools, improving performance visibility, forecasting, and decision-making
• Oversaw operational planning and resource allocation, including inventory management and budget alignment to support growth

• Analyzing the solar energy market, identifying trends, and understanding customer needs to inform business strategies.
• Supporting our key partners when tendering for projects.
• Developing and implementing business strategies to expand market presence and achieve sales targets.
• Building relationships with local and international stakeholders, including EPCs, Borehole drillers, private sector Engineers and Technicians.
• Overseeing solar projects from inception to completion, ensuring they meet regulatory standards and are delivered on time and within budget.
• Promoting solar solutions to potential clients, creating marketing materials, and participating in trade shows and industry events.
• Fostering a collaborative environment to achieve business goals.
• Engaging with clients to provide support and ensure satisfaction, leading to repeat business and referrals.
• Tracking performance metrics and preparing reports for senior management on market developments, project status, and sales performance.

• Solar products Market Research.
• Answering customer inquiries.
• B2B portfolio development.
• Reporting on sales projections.
• Organizing trainings for technicians and engineers on new products.
• Leveraged technical knowledge, persuasive communication skills and sales expertise to smooth over conflicts and resolve customer concerns.
• Marketing solar products to my solar professionals' contacts.
• Attending solar expos and other events happening in the region.
• Site survey, Load Calculation from KPLC bills and data loggers.
• Design and calculations of suitable solar solutions for borehole pumps, Grid-tie system calculations.
• Sending proposals to clients, Closing sales, mobilizing materials to go to sites, Managing customer accounts.

• Internet Sales (IS) Representative.
• Answering incoming calls.
• Replying to incoming sales inquiries via mails.
• Chatting with clients via companies Tawk.to Platform.
• Linking clients who are outside Kenya with respective offices and branches in their country.
• Doing follow-ups for clients who had purchased our solutions.
• Acting as a liaison between clients and other departments like field service technical team and the Dispatch teams.
• Training new interns in the department.
• Handling customer complaints.
• Cold-calling customers to follow up on potential business.
• Managing customer expectations during the whole selling process.
• Help in advertising through the company's social media pages.
• Answering customer enquiries coming through all the social media platforms.
• Using CRM and Navision to generate sales quotes and other sales related reports.
• Closing sales.
• Attending technical trainings.
• Design and implementation of grid tie systems.
• Collecting data using data loggers.
• Sizing of domestic and commercial solar water heating solutions.
• Generator sizing, installation and troubleshooting.
• Design of a.c and d.c borehole pumping solution.
• Site inspections.

• Design of electrical distribution network using the Facility Database Software (FDB).
• Power supply quotations using Design and Construction Software (DCS).
• Uprating of transformers as per load demand.
• Cable sizing, Load analysis, Fault analysis.
• Emergency respondent team member to restore power supply.
• Feeder inspection and control room monitoring.