VALERIE ALUSA
Nairobi
Summary
Strategic communications professional with extensive experience in corporate communications, media relations, and digital engagement. Proven track record in developing impactful communication strategies that elevate institutional visibility and foster robust stakeholder relationships.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Corporate Communications Officer
Institute of Certified Public Accountants of Kenya (ICPAK)
01.2020 - Current
- Developed and executed corporate communication strategies aligned with institutional objectives and advocacy priorities.
- Managed digital communication channels (X/Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok) using Hootsuite to promote institutional programmes, campaigns, and events.
- Produced and distributed strategic content, including press releases, speeches, newsletters, media advisories, and executive messaging.
- Managed media relations through press briefings, interviews, and press conferences to enhance institutional visibility.
- Led digital campaigns and publicity for flagship initiatives such as the ICPAK Annual Seminar and Financial Reporting Awards.
- Produced and coordinated photography and video content for digital platforms, events, and promotional campaigns to strengthen storytelling and brand visibility.
- Monitored media coverage and analysed digital performance using Google Analytics and Google Ads to optimise communication strategies.
- Oversaw development of communication materials, including brochures, reports, posters, newsletters, and digital assets.
- Coordinated internal communications, including staff newsletters and institutional updates.
- Collaborated with cross-functional teams and creative partners to deliver integrated marketing and communication campaigns.
- Coordinated high-profile events, media engagements, and stakeholder communication initiatives.
- Mentored junior staff and supported teams in implementing communication and digital engagement strategies.
Public Relations and Corporate Communications Officer
Institute of Certified Public Accountants of Kenya (ICPAK)
01.2012 - 01.2020
- Coordinated press conferences and strengthened media relationships to increase coverage.
- Implemented communication and public relations initiatives to enhance Institute’s visibility.
- Developed and executed social media campaigns promoting institutional programmes and professional initiatives.
- Coordinated publicity for ICPAK programmes and professional events.
- Updated the Institute’s website and managed online communication platforms.
- Designed promotional materials and communication collateral.
- Produced and edited video content supporting institutional campaigns.
- Developed communication strategies to enhance public awareness of accounting standards.
Education
Bachelor of Arts - Communication and Psychology
University of Nairobi
KenyaKenya Certificate of Secondary Education -
St Cecilia Girls High School
Skills
- Media relations
- Speech writing
- Content strategy
- Digital marketing
- Social media management
- Event coordination
- Web content management
- Video production
- Photography
- Graphic Design
Affiliations
Public Relations Society of Kenya (PRSK), Member
Certification
Certified Digital Marketing Professional, Digital Marketing Institute (DMI), Ireland.
Training
- Digital Marketing Masterclass, Strathmore University
- Web Administration and Social Media Training, Savvy Africa
- Public Relations Skills Training, Dolphins Training
- Photography and Video Production, Davasha Institute
Referees
REFEREES
Dr. Mbugua Njoroge
CEO-Anti Counterfeit Authority
Phone: 0721489665.
Email: mbuguajoroge@gmail.com
CPA Catherine Muema Technical Services- ICPAK Phone: 0728975816
Email: catherine.muema@icpak.com
CPA Nebart Mandala
Director-Office of the Auditor General AG
Phone-0722421422
Timeline
Senior Corporate Communications Officer
Institute of Certified Public Accountants of Kenya (ICPAK)
01.2020 - Current
Public Relations and Corporate Communications Officer
Institute of Certified Public Accountants of Kenya (ICPAK)
01.2012 - 01.2020
Bachelor of Arts - Communication and Psychology
University of Nairobi
Kenya Certificate of Secondary Education -
St Cecilia Girls High School