Sustainable development & social impact
Trine Lindah Maingi
Development Communications
Nairobi,,30
Summary
Experienced communications practitioner skilled in strategic internal and external communications, stakeholder engagement and public relations. Demonstrated ability to create persuasive content, handle media relations, and implement creative digital campaigns to inspire, engage, and enhance organizational reputation. Collaborative and proficient in utilizing various communication channels to drive engagement and achieve business objectives.
Overview
2
2
years of professional experience
9
9
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Assistant, Strategic Communications and Engagement
FSD Africa
10.2023 - 09.2024
- Supporting the updating of the FSD Africa stakeholder database and integration of CRM from excel to Access software.
- Conceptualizing and executing social media campaigns related to Africa's green transition and climate finance.
- Supporting the implementation of the department's communications strategies and workplans.
- Supporting the production and dissemination of content through updating internal and external communication materials such as newsletters, website updates and monthly round-ups.
- Developing content, digital assets and coordinating dissemination on social media channels (linked in, Twitter, Youtube and Instagram)
- Supported the production and dissemination of Foreign Commonwealth Development Office weekly updates enhancing stakeholder engagement.
- Supporting digital presence through launching Instagram and growing followers by 30% within a month.
- Supporting the delivery of FSD Africa's in-person/virtual events such AFSIC - Investing in Africa, Africa mobility week and project roundtables.
- Curating and maintaining the social media content calendar, ensuring adherence to timeliness and branding guidelines.
- Supporting in managing the communications folder on sharepoint
Digital Communications Lead
Bulb Networking Group
05.2023 - 09.2023
- Responsible for overseeing the company's external and internal communications and the development and implementation of digital content.
- Data and user research analysis to measure the performance of content.
- Managing production and delivery of key company communications to internal and external audiences.
- Creating a digital plan optimized for SEO that ensures content on our website, blogs and social media channels is connected and consistent.
- Planning and executing email marketing campaigns to reach and nurture our audience using segmentation and targeted messaging.
- Creating engaging and effective online content that meets user needs and keeps them up-to-date on the latest projects and initiatives we are working on.
Social Media Intern
Africa Insight Communications
09.2022 - 03.2023
- Managing social media platforms (Twitter, Instagram, Facebook and Linked In) enhancing our online presence with tailored content.
- Creating, editing and coordinating dissemination of social media content to make sure it aligns with our target audience.
- Carrying out social media monitoring of news stories published by different news platforms using tools such as brand24, HubSpot and Google alerts.
- Increased website traffic by optimizing social media posts with relevant keywords, hashtags, and links.
- Analyzed social media performance metrics, identifying trends and opportunities for improvement.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Supported event promotion efforts through targeted social media posts and cross-promotions with partners.
- Generated reports on campaign performance, offering insights for future improvements.
- Virtual assistant to the content manager of the organization.
Corporate Communications Intern
East Africa Community
05.2022 - 08.2022
- Drafting press invites/releases on key EAC meetings and events such as ministerial sessions on the state of East Africa economy.
- Carrying out the media review and monitoring EAC coverage in the local and international media.
- Preparing drafts of the EAC Secretary General's weekly updates.
- Handling the preparations of media briefings under the supervision of the Media Coordinator.
- Writing daily regional news briefs of all the partner states in the East African Community.
- Attending and reporting of sessions in the sectoral council, ministerial session and East Africa Legislative Assembly.
- Assisted with media accreditation during the high level retreat for the Summit of the Heads of State on the EAC common market protocol.
- Supported crisis communications efforts by creating timely and accurate messaging for stakeholders.
- Provided administrative assistance to the Corporate Communications team as needed.
Education
Bachelor of Arts - Journalism And Mass Communication
Jomo Kenyatta University of Agriculture And Technology
Nairobi, Kenya 05.2019 - 12.2023
Associate of Arts - Public Relations And Computer Packages
Graffins College
Nairobi, Kenya 05.2019 - 08.2019
Secondary Education -
State House Girls' High School
Nairobi, Kenya 02.2015 - 11.2018
Skills
- Impact storytelling and creativity
- Stakeholder engagement and CRM Software (HubSpot)
- Social Media and brand Management (website, linked in, X and Instagram)
- Content development (copywriting and editing)
- Graphic Design Tools (Canva and adobe indesign)
- Events management and media relations
- Policy and Research Communication
- Database management (microsoft Access)
- Attention to detail
Professional Development
Mckinsey and Company, Mckinsey Accelerate Forward Program scholar,
September 2024 - Present
Relevant coursework:
- My Digital Toolkit: Navigating the Modern Digital Landscape.
- Communicating for Impact through story-telling.
- Adaptability, Resilience and Problem-solving.
- Relationships and wellbeing - mindsets for growth
Accomplishments
- Graduated with First-Class Honors and had the best thesis project on The Effect of Hiring Untrained Celebrities on the Professionalism of the Broadcast Industry in Kenya.
- Led the integration of access software for FSD Africa's stakeholder database, enhancing data management and engagement.
- Curated and contributed to content campaigns at FSD Africa, including TECA and R3 Lab initiative, to drive awareness and engagement on sustainability initiatives.
- Developed and executed an Instagram strategy for FSD Africa, successfully increasing digital reach and audience engagement.
- Authored press releases published by the East African Community, communicating key initiatives to a wider audience.
- Published articles on advocacy and women's empowerment on platforms such as Madva Writers and Siasaplace.com, amplifying social impact conversations.
- Founded and manage a personal travel, lifestyle and wellness blog.
Certification
Mckinsey Forward Program
Interests
Science Communication
Creative Storytelling
Systems Thinking & Policy
References
References available upon request
Timeline
Mckinsey Forward Program
12-2024
Assistant, Strategic Communications and Engagement
FSD Africa
10.2023 - 09.2024
Digital Communications Lead
Bulb Networking Group
05.2023 - 09.2023
Media Council of Kenya
10-2022
Social Media Intern
Africa Insight Communications
09.2022 - 03.2023
Corporate Communications Intern
East Africa Community
05.2022 - 08.2022
Bachelor of Arts - Journalism And Mass Communication
Jomo Kenyatta University of Agriculture And Technology
05.2019 - 12.2023
Associate of Arts - Public Relations And Computer Packages
Graffins College
05.2019 - 08.2019
Secondary Education -
State House Girls' High School
02.2015 - 11.2018
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