Trezer Maina

Key Contributions

• Overseeing overall people management of regional marketing Team members and assisting Group Marketing Operations Manager based in South Africa in day-to-day team facilitation for 7 team members sitting in Kenya Country office
• Leading the development of online marketing strategy with a Team of 7 for 18 African countries aligned to long-term business goals and group marketing strategy
• Executing according to the marketing plans (consisting of events, blogs, proposals, sales presentations, case studies, webinars, Public Relations (PR), social media, branding and website) by the marketing strategy.
• Preparing monthly data-driven reports for monitoring key performance metrics ( KPIs) for marketing activities.
• Managing the relationship with all 3rd Party Marketing application/system providers/vendors in the assigned African Regions (i.e., agencies, marketing materials production, systems etc.).
• Ensuring regional representation on Social Media accounts as well as drafting and sharing information relevant to regional marketing strategies.

Key Highlights

• Developed and implemented a digital marketing strategy that included an effective marketing budget for 18 African countries on various offline and digital platforms and oversaw over 7000 marketing qualified leads incorporated into the company's leads pipeline and brought a return on investment ( ROI).
• Oversaw project management of the company's new and revamped website, defining product positioning and features, content search engine optimization (SEO), enhanced operational systems growing demand generation by 25% within the project's scope and overall brand integrity was met.
• Led DPO Group in attaining the Best Payment Provider Award in the Kenya Ecommerce Awards 2021.
• Improved quality of marketing qualified leads from 53.6% to 75.6% by introducing tags in the Zoho CRM Leads module which significantly eased key performance tracking (KPI) and monitoring and evaluation.
• Coordinated successful collaborations between DPO Group and Network international, ensuring seamless communication flow to various media on the new partnership and the organization's internal and external stakeholders.
• Launched DPO products in multiple African markets (East Africa, West & Southern Africa) working together with inter-divisional and inter-organizational teams to build engagement with our target audience within those markets.
• Recent launch of DPO Pay product successfully into West Africa in the Ghana market reaching 4.6 million Ghana merchants within a period of 1 week through a Press Event and Press Release distributed to various media houses in Ghana

Key Achievements

• Spearheaded 400% total contract portfolio value growth in the digital business unit in 3 years.
• Built and managed team of 7 comprising designers, developers, copywriters and content specialists who achieved recognition for developing superb creative digital marketing solutions.
• Launched exceptional bespoke digital marketing strategies for companies in non-profit, healthcare, airline, insurance, Tech and FMCG industries which increased transactions for the airline’s eCommerce platform by over 2000%.
• Partner management of key market influencers and affiliates to increase brand awareness and drive client sales.
• Delivered cutting-edge campaigns and innovative marketing strategies that accelerated businesses growth, profitability, and maximized budget i.e., Introduced new product to the Kenyan market and attained lead conversion rate of 37% in 3 months for an insurance client
• Planned and managed targeted paid ad and promotional campaigns around allocated budgets and shaped the future direction of Digital Marketing services for our clients.
• Realigned the department with better operational processes and systems to execute quickly and deliver better service to our clients.

• Coached and mentored social media executive Team making sure that all online marketing activities were optimized.
• Applied deep creativity and innovation that lead to 30% increase in engagement for an insurance brand and 50% growth for an FMCG brand.
• Facilitated growth of various insurance brands' communities by 70% through the application of a customer support escalation plan and process for customer feedback from all social pages.
• Transformation of account management, marketing and business development departments by redefining roles, mentoring teammates, streamlining processes and elevating strategic discipline.

• Remodelled and clarified monthly social media reporting requirements to increase focus on key performance indicators (KPI) and actionable metrics.
• Conceptualized imitated and built go to market strategy.
• Evaluated end-to-end customer support experiences and developed a strategy to optimize cross-channel social media communications.
• Coordinated achievement of set objectives by collaborating with departmental heads and other technical teams in executing excellent online investment strategies.