Adobe Premier
Tracy Mukami
Journalist
Nairobi
Summary
Skilled journalist with over 5 years of experience in a multimedia environment. Versatile and prolific content writer excelling in conducting thorough research, crafting compelling content, and refining it through meticulous editing. Articulate communicator with a professional demeanor, adept at adapting to various platforms to enhance communication. Demonstrates leadership abilities, strategic planning, and strong interpersonal skills to maximize effectiveness with audiences and colleagues. Thrives producing engaging, authoritative, and error-free written work with minimal supervision.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Startup Founder
Hadithi World
01.2021 - Current
- Wrote more than 30 children's stories that were published online
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Generated ideas for new content series or formats based on audience interests.
- Enhanced online visibility for clients by crafting SEO-optimized content, integrating keywords seamlessly into engaging articles.
- Piloted guest blogging initiative that expanded brand reach and forged valuable partnerships with influential platforms in niche.
- Coordinated with graphic designers to produce multimedia content that complemented and enhanced written articles, increasing overall content consumption.
Freelancer
Upwork/Fiverr
01.2021 - Current
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Strengthened client relationships with consistent communication and timely project updates.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Followed company policies and guidelines to craft thorough, well-written content.
Presenter/Producer
TV 47
01.2020 - 01.2021
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
- Improved my presentation skills through consistent hard work and dedication to garnering on air presence skills
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Worked closely with my line supervisor to maintain optimum levels of communication to effectively and efficiently complete projects.
- Introduced 4 new shows on station programs schedule
- Led projects and analyzed data to identify opportunities for improvement.
Consultant Communications Liaison
ACK Talents Sacco
12.2017 - 12.2019
- Mastered and launched direct marketing techniques to boost brand reach. Brand reach improved by 15% over 2 years.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Prepped the necessary information sources for press engagements by preparing speeches and informative reports that could guide the speaker.
- Developed and implemented short- and long-term communications strategies.
- Contributed to significant policy and corporate culture updates by writing internal manuals, relevant reports and memoranda.
- Authored fresh and engaging press releases and prepared complete press kits.
- Developed and promoted corporate brand, images and identity to media and public.
- Managed promotional initiatives and special events to enhance press coverage and boost client and donor numbers.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
News Producer
KTN NEWS
08.2016 - 01.2017
- Managed news production with organized mindset, presenting cohesive sequences to audiences.
- Fact-checked breaking news before putting information on air.
- Coordinated coverage for upcoming events.
- Verified factual accuracy of news stories to maintain viewer confidence.
- Diversified storytelling techniques to match different content and keep audiences engaged.
- Reviewed and edited colleagues' scripts for improved flow and voice.
- Coordinated work and supported anchors, videographers and engineering staff, producing 4 hours of daily content.
- Developed project budgets and managed production costs.
- Realigned production schedules to factor in changing conditions such as lean teams and changing designs.
- Guided producers and engineers in best story development practices and sound design concepts to encourage innovation in production technique.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
Presenter/Producer
KU TV
12.2015 - 05.2016
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Recorded ads and commercials for over 20 local businesses, edited cuts and aired results on strict schedules.
- Worked flexible hours; night, weekend, and holiday shifts.
- Managed news announcements and scripted quick headlines for breaking news events.
Intern Producer
KTN HOME
04.2015 - 07.2015
- Generated leads through cold calling, networking and social media.
- Presented production ideas and determined creative scenarios for production and delivery.
- Planned video shoots in studio and remotely by managing production through all stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Developed schedules for production, editing and duplication for timely delivery.
Presenter/Producer
MMU RADIO
05.2013 - 12.2014
- Hosted 2-hour show with on-time ad airs and strict adherence to CAK regulations.
- Completed all paperwork, recognizing any discrepancies and addressing them in a timely fashion.
- Initiated debates with guests on diverse topics, increasing call-in numbers.
- Announced different parts of radio broadcasts including ads, song switches and breaking news segments.
- Monitored and reviewed programming to guarantee met schedules, guidelines and quality performances.
Education
Diploma (Module 1) - Multimedia Design
Shang Tao Media Arts College
Nairobi 05.2015 - 05.2017
Bachelor of Mass Communication - Broadcast Journalism
Multimedia University of Kenya
Nairobi 05.2011 - 12.2014
Diploma (Module 1) - Information Technology
Meru Technical Training Institute
Meru 01.2010 - 04.2011
Skills
Copywriting
Editing
Proofreading
Fact-checking
Exceptional storytelling
Audience engagement
Teamwork and collaboration
Story development
Research
Interviewing skill
Breaking news coverage
Accomplishments
- Led and collaborated with a lean team in the development of running TV Programs including Youth Cafe (KTN), Body Garage (TV 47), In Other News (TV 47)
- Awarded as the Ureport author of the year 2019
Software
Final Cut
Adobe Audition
Adobe Photoshop
Timeline
Startup Founder
Hadithi World
01.2021 - Current
Freelancer
Upwork/Fiverr
01.2021 - Current
Presenter/Producer
TV 47
01.2020 - 01.2021
Consultant Communications Liaison
ACK Talents Sacco
12.2017 - 12.2019
News Producer
KTN NEWS
08.2016 - 01.2017
Presenter/Producer
KU TV
12.2015 - 05.2016
Diploma (Module 1) - Multimedia Design
Shang Tao Media Arts College
05.2015 - 05.2017
Intern Producer
KTN HOME
04.2015 - 07.2015
Presenter/Producer
MMU RADIO
05.2013 - 12.2014
Bachelor of Mass Communication - Broadcast Journalism
Multimedia University of Kenya
05.2011 - 12.2014
Diploma (Module 1) - Information Technology
Meru Technical Training Institute
01.2010 - 04.2011
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