Graphic Design : (Photoshop, InDesign, Illustrator)
Tracy Omballa
Desk Editor & Guest/Interview Producer
Summary
Highly organized and detail-oriented Desk Editor and Interview Producer with Seven years of experience in international news production. Trained in leadership and offering meticulous eye for scheduling and proofreading details. Innovative problem-solver with approachable attitude and insightful critical thinking abilities. Successfully managed projects, planned productions and lead teams. Experienced in budget management and client engagement.
Overview
10
10
years of professional experience
Work History
Desk Editor & Guest/Interview Producer
China Global International Network
02.2017 - Current
- Liaise with production teams on identifying potential topics for interview segments
- Research potential topics for interviews and specific interviewees; as needed, writes background information briefs for reporters, production teams, and presenters.
- Book guests for the daily news and Talk Africa show and ensures that they make it to air, taking responsibility for arranging the logistics and liaising with the newsdesk over studio and satellite bookings.
- keep up and enhance the CGTN Africa contacts database in addition to keeping a robust personal contacts book.
- Take part in editorial meetings on a regular basis and stay up to date on internet news sources as well as regional, national, and worldwide current events.
- Write news copy and scripts to accompany pieces, and use newsroom editing technology to cut pictures and interview clips.
- Assist in development, planning and follow-up of all news stories
Marketing Consultant
Go Places Kenya
08.2014 - 12.2016
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 50 key accounts.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Planned and executed events and marketing programs to increase qualified leads.
Marketing/Assistant Guest Relations Manager
Royal Media Services Citizen TV
02.2014 - 04.2014
- Developing and circulating client weekly status meeting reports.
- Working closely with the Marketing department during sponsorship events.
- Hosting VIP guest before interviews on both Television and Radio.
- Handling and assisting of customer care queries from walk-ins and telephone calls.
- Dealing with on-air participants on both citizen TV and Radio during activations where giveaways are involved.
Education
PR Professional Diploma, CIPR - Public Relations
University of Nairobi
Nairobi Kenya 04.2001 -
Bachelor of Arts - Public Relations
Daystar University
Nairobi Kenya 04.2001 -
Diploma In Communications - Electronic Media
Daystar University
Nairobi Kenya 04.2001 -
Certificate in Computer Learning - International Computer Driving License
Computer Training Centre
Nairobi Kenya 04.2001 -
Skills
Customer Service
Content Development
Developmental Editing
Copy Proofreading
Fact-Checking
Planning and Coordination
Strong Attention to Detail
Story Pitching
Affiliations
- The Public Relations Society of Kenya (PRSK).
- Vice Chair at Greening Kwetu Initiative for Climate Action May 2023 to present
- Media Council of Kenya
- Foreign Press Association, Africa
Software
ENPS
Timeline
Desk Editor & Guest/Interview Producer
China Global International Network
02.2017 - Current
Marketing Consultant
Go Places Kenya
08.2014 - 12.2016
Marketing/Assistant Guest Relations Manager
Royal Media Services Citizen TV
02.2014 - 04.2014
PR Professional Diploma, CIPR - Public Relations
University of Nairobi
04.2001 -
Bachelor of Arts - Public Relations
Daystar University
04.2001 -
Diploma In Communications - Electronic Media
Daystar University
04.2001 -
Certificate in Computer Learning - International Computer Driving License
Computer Training Centre
04.2001 -
Community service.
By volunteering at Greening Kwetu Initiative i participate in various programs that focus on reducing carbon emissions and promoting sustainable living. These programs include waste management initiatives, tree plantation drives, and awareness campaigns