Organizational skills and attention to details, Strong marketing skills, Public speaking, writing skills, Charity work and project management
Thiangeta Fredrick Mukaria
Administration And Marketing
Nairobi
Summary
Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Director
Know About Hotels/ All Crypto Answers
09.2022 - Current
- Coordinating with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployment of well-coordinated campaigns, events and public relations strategies to promote brand.
- Creating content and promotional materials to drive engagement and conversions.
- Boosting brand awareness by developing and implementing strategic marketing campaigns.
- Devising marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborating with cross-functional teams to develop innovative product launches and promotions.
- Increasing consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Developing comprehensive marketing plans in alignment with overall business goals and objectives.
- Implementing of CRM solutions to improve customer retention rates while enabling more effective communication strategies.
- Cultivating strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
- Optimizing marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
Students Recruitment Officer
Mount Kenya University
10.2023 - 06.2024
- Streamlined application review process, reducing turnaround time for admissions decisions.
- Increased enrollment rates through the organization and execution of engaging open house events.
- Provided exceptional guidance to prospective students throughout application process, leading to increased conversion rates from inquiry stage to enrollment completion.
- Exceeded annual enrollment targets consistently demonstrating a high level of expertise in student recruitment strategies.
- Ensured that digital marketing content aligns with our brand’s identity and message and assist with marketing campaigns as needed.
- Developing mentorship programs and analyze trends in regard to recruitment and retention rates.
- Coordinating the distribution of university materials for student recruitment
- Coordinated campus tours showcasing facilities, faculty, and resources to potential enrollees.
- Led professional development sessions for internal staff on best practices in student recruitment techniques.
- Improved overall student satisfaction with efficient follow-up on inquiries, applications, and enrollment processes.
- Contributed to higher retention rates through proactive communication with current students regarding academic progress and available support services.
- Established strong relationships with local schools and community organizations to promote awareness of the institution''s offerings.
- Collaborated with academic departments to create informative materials outlining program requirements and advantages.
Senior Administrator
Wibena Business Institute / Wibena Impact
02.2021 - 07.2022
- Streamlined administrative processes by implementing efficient systems and procedures, resulting in increased productivity.
- Kept office operations running smoothly by providing effective leadership and administrative skills.
- Served as a key point of contact between management and employees, addressing concerns promptly and professionally to maintain a positive work environment.
- Managed a team of junior employees, providing guidance and support to ensure high levels of performance and job satisfaction.
- Prepared evaluation reports for both teaching and administrative staff.
- I was in-charge of marketing the institute to both local and international students.
- Chairman of the staff meetings.
- Developed the institute promotional materials for the existing courses and new educational programs
- Coordination of visa application for foreign students and mentorship programs to existing students.
- Sourcing of donors for the NGO projects.
- Linkage between the board of management and Wibena Basketball club.
- In-charge of verifying proposals for the NGO.
- Developed comprehensive training programs for new employees, ensuring a smooth onboarding process and rapid integration into the team.
- Supported executive leadership through calendar management, travel coordination, correspondence drafting, meeting preparation, among other tasks.
Sales Lead
Vikali Inc,
10.2017 - 12.2020
- Established strong rapport with clients through active listening techniques, understanding their unique needs and proposing tailored solutions.
- Boosted sales performance by implementing strategic sales plans and effective team management.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Delivered exceptional customer service by addressing concerns promptly and offering tailored solutions to meet customer needs.
Office Manager
Jomvu Constituency Office
07.2013 - 08.2017
- Handled sensitive information with discretion, maintaining confidentiality of office documents and personnel records.
- Coordinated Member of Parliament events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Provided exceptional constituent service when addressing their inquiries or concerns via phone calls or email correspondence and physical meetings.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent shortages.
- An ex-officio member in all the public primary and secondary schools within Jomvu Constituency.
- Correspondence between the County government and the MP’s office.
- Linking and placement of job seekers in the neighboring companies.
- Equity Group Foundation wings to fly Community Scholarship Selection Board member.
- Linkage of needy but bright students with companies that offered scholarships.
- Kenya Rural Roads Authority evaluation officer.
- Member of the dream team and project identification team.
- Liaising with the community on different matters that needed the MP’s support.
Assistant Librarian
Mount Kenya University
07.2009 - 03.2013
- Fostered positive relationships with students from diverse backgrounds ensuring equal access to all information resources.
- Assisted in budget management by tracking expenditures on books, materials, and supplies within established guidelines.
- Promoted digital literacy among students by offering one-on-one assistance with e-resources and technology use.
- Aided library assistants in collection development activities, using knowledge of patron needs to recommend relevant additions.
- Trained new students and staff on the classification and retrieval of information resources for the purpose of ensuring efficiency and effectiveness.
- Increased resource accessibility by cataloging and organizing library materials effectively.
- Improved workflow efficiency by collaborating with fellow staff members on inventory management processes.
- Ensured smooth operations during staff absences, covering essential tasks such as opening or closing procedures and answering reference inquiries.
- Collaborated with colleagues to design engaging displays that showcased new arrivals and promoted reading interests.
- Placed books on proper shelves when returned to circulation.
- Handled check-in and check-out process of library books and materials at circulation desk.
- Enhanced students satisfaction by providing efficient, accurate, and friendly research assistance.
- Maintained a welcoming environment for students by keeping the library clean, organized, and well stocked.
- I was also the Business and Information Technology Students Association (BITSA) Patron, and the club registered a tremendous growth during my reign.
Education
Bachelor of Business Information Technology - Business Management And IT
Jomo Kenyatta University of Agriculture And Techno
Mombasa Campus 01.2015 - 06.2019
Diploma in Information Studies - Library And Information Science
University of Nairobi
Nairobi, Kenya 04.2002 - 11.2003
Skills
Communications management
Interests
Writing, Strong marketing, Organizational skills and attention to details, Good in public speaking,
I consider myself an effective communicator who is adept at understanding context, audience and goals to clearly convey information. Being a marketer, I have developed to be helpful, harmless, and honest, I communicate in a transparent, straightforward manner focused on working with everyone close to me.
I am skilled at comprehending and responding to written and verbal cues. I can rephrase or elaborate on explanations if questions arise to facilitate understanding. My conversational ability has been designed to provide clear and helpful information to my customers.
In my previous role, for instance, I facilitated team meetings where I ensured everyone had a chance to voice their opinions. This led to increased collaboration and better project outcomes.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsHealthcare benefitsTeam Building / Company Retreats401k matchQuote
Judge a man by his questions rather than his answers.
Voltaire
Languages
English
Advanced (C1)
Swahili
Advanced (C1)
Timeline
Students Recruitment Officer
Mount Kenya University
10.2023 - 06.2024
Marketing Director
Know About Hotels/ All Crypto Answers
09.2022 - Current
Senior Administrator
Wibena Business Institute / Wibena Impact
02.2021 - 07.2022
Sales Lead
Vikali Inc,
10.2017 - 12.2020
Bachelor of Business Information Technology - Business Management And IT
Jomo Kenyatta University of Agriculture And Techno
01.2015 - 06.2019
Office Manager
Jomvu Constituency Office
07.2013 - 08.2017
Assistant Librarian
Mount Kenya University
07.2009 - 03.2013
Diploma in Information Studies - Library And Information Science
University of Nairobi
04.2002 - 11.2003
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